Product Marketing Lead

Product Marketing Lead

At Factors, this role will shape positioning, drive go-to-market, and create clarity for our customers and teams alike.

As the Product Marketing Lead, you’ll own core PMM functions - from messaging and positioning to launches, enablement, and customer advocacy. You’ll play a strategic role in shaping how customers understand, experience, and adopt Factors.ai, while driving close alignment across product, sales, and demand gen.

keen on hands-on execution

What You’ll Do

Strategy & Positioning

• Define and evolve the positioning, messaging, and narrative for the Factors.ai platform and its key modules.
• Partner with leadership to shape the GTM strategy across segments and products.
• Lead cross-functional alignment between Product, Sales, CS, and Marketing to ensure cohesive storytelling and execution.

Execution & Enablement

• Drive high-impact product launches, from planning to go-live and adoption tracking.
• Build compelling sales narratives, battlecards, and training materials for new features and use cases.
• Partner with Demand Gen to translate product insights into campaigns that drive awareness, pipeline, and revenue.
• Own competitive intelligence - tracking trends, competitors, and positioning shifts to inform strategy.
• Work with the product team for in-app marketing and driving adoption

• Support partnerships:

  Work with partners like G2, LinkedIn, and Google on joint marketing initiatives.

Customer & Market Insight

• Be the voice of the customer, uncover insights through research, data, and customer conversations.
• Identify emerging market opportunities and guide product direction in collaboration with Product Management.

What We’re Looking For

• 8–10 years of experience in

  B2B SaaS product marketing

  , ideally in martech, adtech, or analytics platforms.
• Early-stage startup experience is a must. You should be comfortable with ambiguity and hands-on execution.
• Proven success in leading GTM strategy and execution for multi-product portfolios.
• Strong storytelling and messaging-you can turn complex products into clear, compelling narratives.
• Experience collaborating with senior stakeholders and driving alignment across functions.
• A bias for action and hands-on execution
• Based in Bangalore or willing to relocate.

About Factors.ai

seed-funded demand generation platform

Work Mode

Hybrid, in HSR Layout, Bengaluru

Compensation

₹30-40 LPA (depending on experience and fit)

How to Apply

tanvi@factors.ai

• Resume
• Product marketing work samples (portfolio)
• Current and expected CTC
• Notice period