Product Marketing

Company Description

Festo is a global family-owned company headquartered in Germany. For many years Festo has been providing innovations for factory automation and offers a wide product and service portfolio – from individual components to complex customized solutions and systems. As a family-owned company, we take responsibility for our actions globally and locally. We actively contribute to the quality of life and conservation of resources by majoring on cutting-edge technologies and knowledge as well as life-long learning. We are present in over 176 countries and collaborate in a network of over 15 development locations worldwide.

Role Description:

The Product Market Management team is responsible for product performance, lifecycle management and product launches. In this role, you are responsible for launch and promotion of innovative products through strategic campaigns and market differentiation, reporting to Product Marketing Manager. This role involves identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Strong analytical and communication skills, cross functional engagement are essential for success in this position.

Your responsibilities:

Product Launch and Campaign Management:

• Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
• Differentiate our products from competitors through effective marketing strategies.

Continuous Awareness Initiatives:

• Initiate and manage ongoing awareness campaigns to highlight product features and benefits.

Market Potential Identification:

• Conduct market research to identify potential segments, customers, and applications
• Analyze market trends to enhance product positioning
• Develop and implement strategies to increase market penetration and product adoption

Marketing Content Creation:

• Create engaging marketing content for effective communication and promotion across digital and traditional media channels

Feedback and Competitive Analysis:

• Capture and analyze market feedback to inform product improvements and enhancements
• Conduct competitive analysis to understand market positioning and identify opportunities

Volume Forecasting and Support:

• Forecast product volumes and support a quick ramp-up in production as needed

Sales Enablement:

• Develop product knowledge resources, argumentation, and guide the sales team
• Support the sales team in identifying and converting potential opportunities
• Maintain a balance between supporting the sales team while challenging them to achieve higher performance

Our requirements:

• 3-6 years of overall experience
• Experience in product management/ sales / marketing / business development.
• Bachelors degree in Mechanical Engineering / Industrial Engineering / Related
• Industrial Automation background is preferred
• Strong analytical skills
• Excellent communication and presentation skills
• Proficient in creating marketing content for various media channels
• Ability to work collaboratively with sales teams and other departments
• Willing to travel across India

What we offer:

Challenging work on cutting-edge software technologies with a clear product focus

Collaborate with our agile Indo-German team

Dynamic work environment with many personal development opportunities upcoming

Access to on-the-job and off-the-job learning opportunities

Job location: Bengaluru

Job type: Full- time

Experience: 3-6 years