Product Marketing

Working at BinaryClues is not just about work, but also about making a difference in the world. We believe in changing lives and strive to create a better place for all. At BinaryClues, teamwork is key as we follow a "no man is an island" policy, encouraging collaboration and support among team members. If you are ready to take on the challenge and think you have what it takes, we invite you to join our team. You can send your CV to info@binaryclues.com. As a product marketer at BinaryClues, you will play a crucial role in leading the team by effectively communicating the story of our product to both internal and external audiences. You will be the primary advocate for a specific feature set, highlighting its benefits and creating strategies for marketing new launches. Responsibilities: - Collaborate with the product team to educate stakeholders on the product features and their advantages. - Develop various types of content such as sales materials, product videos, website copy, blog posts, etc., to showcase the product's benefits. - Support sales calls by providing in-depth product information when needed. - Engage in speaking engagements both internally and externally to promote the product's narrative. - Analyze and enhance the buyer journey concerning product feature adoption and usage. Requirements: - BA/BS degree or equivalent practical experience. - Previous background in digital marketing, product marketing, or product management. - Strong written and verbal communication skills are essential for this role, as it involves a significant amount of writing and presenting ideas. - Proficiency in BinaryClues Content Optimization System is required to build and optimize product pages and create effective calls-to-action for different buyer stages. - Ability to work collaboratively across teams and departments. This role involves close interaction with various functions and teammates to bring the product to life within the organization.,