Product Marketing

Role Overview: As an Assistant Product Marketing Manager, you will contribute to the success of mobile applications by engaging in new product ideation, go-to-market strategy execution, competitor research, user lifecycle management, A/B testing, App Store Optimization (ASO), and stakeholder management. Your role involves collaborating with cross-functional teams to generate innovative ideas for new mobile app products, conducting market research, and analyzing emerging trends. You will develop and execute comprehensive go-to-market strategies for new products and work closely with the product development team to align marketing initiatives with product features and benefits. Key Responsibilities: - Collaborate with cross-functional teams to generate innovative ideas for new mobile app products - Conduct market research and analysis to identify emerging trends and opportunities - Develop and execute comprehensive go-to-market strategies for new products - Conduct competitor analysis to understand market trends and competitive advantages - Implement strategies to optimize the user lifecycle, from acquisition to retention - Design and execute A/B testing initiatives to optimize marketing campaigns - Implement effective ASO strategies to enhance the visibility and discoverability of mobile apps - Collaborate with internal teams and external stakeholders for successful product launches Qualifications Required: - Excellent written and verbal communication skills - Strong understanding of product analytics - Experience with app media buying platforms - Knowledge of app monetization models and strategies - Keen eye for design and messaging If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.,