Working at BinaryClues is not just about work, but also about making a difference in the world. We believe in changing lives and strive to create a better place for all. At BinaryClues, teamwork is key as we follow a "no man is an island" policy, encouraging collaboration and support among team members. If you are ready to take on the challenge and think you have what it takes, we invite you to join our team. You can send your CV to info@binaryclues.com. As a product marketer at BinaryClues, you will play a crucial role in leading the team by effectively communicating the story of our product to both internal and external audiences. You will be the primary advocate for a specific feature set, highlighting its benefits and creating strategies for marketing new launches. Responsibilities: - Collaborate with the product team to educate stakeholders on the product features and their advantages. - Develop various types of content such as sales materials, product videos, website copy, blog posts, etc., to showcase the product's benefits. - Support sales calls by providing in-depth product information when needed. - Engage in speaking engagements both internally and externally to promote the product's narrative. - Analyze and enhance the buyer journey concerning product feature adoption and usage. Requirements: - BA/BS degree or equivalent practical experience. - Previous background in digital marketing, product marketing, or product management. - Strong written and verbal communication skills are essential for this role, as it involves a significant amount of writing and presenting ideas. - Proficiency in BinaryClues Content Optimization System is required to build and optimize product pages and create effective calls-to-action for different buyer stages. - Ability to work collaboratively across teams and departments. This role involves close interaction with various functions and teammates to bring the product to life within the organization.,
Role Overview: Working at BinaryClues isn't all work and no play, but if you believe in changing lives, if you are ready to make the world a better place, then BinaryClues might be your next step. At BinaryClues, we have a "no man is an island" policy. That means you don't have to face your tasks alone; we get things done by working together as a team. If you think you've got what it takes, then we welcome you to join our team. As a product marketer, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. Key Responsibilities: - Together with the product team, educate both internal and external stakeholders on our product features and their benefits. - Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits of our products to the world. - Assist sales on calls when appropriate to provide deeper dives into the product. - Speak and present both internally and externally to promote the story of our product. - Measure and optimize the buyer journey as it relates to product feature adoption and usage. Qualifications Required: - BA/BS degree or equivalent working experience. - Past experience in digital marketing, product marketing, and/or product management. - Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role. - Proficiency in BinaryCluess Content Optimization System. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs. - Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.,