Product Marketing

Role Overview: As an Assistant Product Marketing Manager, you will play a crucial role in contributing to the success of our mobile applications. Your responsibilities will include engaging in new product ideation, executing go-to-market strategies, conducting competitor research, managing user lifecycles, performing A/B testing, implementing App Store Optimization (ASO), and handling stakeholder management. Key Responsibilities: - Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. - Conduct market research and analysis to identify emerging trends and opportunities aligned with business objectives. - Develop and execute comprehensive go-to-market strategies for new products to ensure successful launches. - Work closely with the product development team to align marketing initiatives with product features and benefits. - Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position products effectively. - Implement strategies to optimize the user lifecycle from acquisition to retention, enhancing user experience and engagement. - Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators. - Implement effective ASO strategies to enhance visibility and discoverability of mobile apps on various app stores. - Collaborate with internal teams and external stakeholders to ensure alignment and successful product launches. Qualifications Required: - Excellent written and verbal communication skills. - Strong understanding of product analytics. - Experience with app media buying platforms. - Knowledge of app monetization models and strategies. - Keen eye for design and messaging. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.,