Product Marketing

Product Marketing

Experience Required: 4-8 years

Location: Mumbai

Core Skills: Product Evangelism, Market Intelligence, Strategic Messaging,

B2B Marketing

ROLE OVERVIEW

We are seeking a talented and results-driven Product Marketing Manager who demonstrates learning agility and can successfully adapt to new domains, B2B Marketing and a great business articulator. Domain Expert in Transaction Banking would be an added advantage.

• Proven

  dedicated marketing expert

  who showcases

  learning agility

  and

  scale across multiple product lines

  and evolving market needs

  .

• Demonstrated experience

  in leveraging market and customer insights to define clear product strategy, product positioning and messaging.

• Proven ability

  to create and execute effective go-to-market strategies

• A track record of success

  in creating high-impact marketing collateral that drives business growth

• Previous experience

  in collaborating effectively with cross-functional teams, including Product Sales, Solution & PreSales teams..

• Expertise

  in analyzing key metrics to measure the effectiveness of Product Marketing Strategy and having a future ready approach.

Roles & Responsibilities:

• Go-to-Market Strategy:

  Develop and execute comprehensive go-to-market plans for product market leadership and feature updates.

• Product Messaging & Positioning:

  Define the core messaging and positioning for Transaction Banking products, ensuring it is clear, differentiated, and compelling.

• Customer & Market Intelligence:

  Act as a voice of the customer by conducting market research, competitive analysis, and gathering customer feedback and insights back to the Product Engineering teams.

• Content Creation:

  Create high-impact marketing collateral, whitepapers, case studies, videos, product presentations and product datasheets.

• Sales Enablement:

  Arm the sales team with the tools and training they need to effectively sell Intellect products, including product demos, sales books and global market insight.

• Performance Analysis:

  Track and analyze key metrics to measure the effectiveness of marketing initiatives and make data-driven decisions.

Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA