Product Marketing

Product Marketing

Experience Required:

Location:

Core Skills:

B2B Marketing

Role Overview:

We are seeking a talented and results-driven Product Marketing Manager who demonstrates

learning agility and can successfully adapt to new domains, B2B Marketing and a great

business articulator. Domain Expert in Transaction Banking would be an added advantage.

● Proven dedicated marketing expert who showcases learning agility and scale across

multiple product lines and evolving market needs.

● Demonstrated experience in leveraging market and customer insights to define clear

product strategy, product positioning and messaging.

● Proven ability to create and execute effective go-to-market strategies

● A track record of success in creating high-impact marketing collateral that drives business

growth

● Previous experience in collaborating effectively with cross-functional teams, including

Product Sales, Solution & PreSales teams..

● Expertise in analyzing key metrics to measure the effectiveness of Product Marketing

Strategy and having a future ready approach.

Roles & Responsibilities:

● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for

product market leadership and feature updates.

● Product Messaging & Positioning: Define the core messaging and positioning for

Transaction Banking products, ensuring it is clear, differentiated, and compelling.

● Customer & Market Intelligence: Act as a voice of the customer by conducting market

research, competitive analysis, and gathering customer feedback and insights back to the

Product Engineering teams.

● Content Creation: Create high-impact marketing collateral, whitepapers, case studies,

videos, product presentations and product datasheets.

● Sales Enablement: Arm the sales team with the tools and training they need to effectively

sell Intellect products, including product demos, sales books and global market insight.

● Performance Analysis: Track and analyze key metrics to measure the effectiveness of

marketing initiatives and make data-driven decisions.

Educational Qualification: