Product Marketing

Company Overview

TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.

Job Overview

We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.

Qualifications and Skills

• Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
• Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
• Strong understanding of product positioning strategies to effectively differentiate our products within the market.
• Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
• Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
• Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
• Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
• Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.

Roles and Responsibilities

• Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
• Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
• Work closely with the product team to ensure accurate and effective communication of product features and benefits.
• Manage and optimize social media presence to increase follower engagement and expand reach.
• Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
• Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
• Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.