Product Manager

Product Manager – Large Kitchen Appliances

Roles and responsibilities:

• Kitchen Appliances will be a key architect for scaling up the Large Kitchen Appliances category for Crompton
• Responsible to develop a marketing and sales strategic plan to support the company's mission and objectives that promotes revenue, profitability and growth of the Company
• Responsible for the successful overall direction and management of all activities related to the business’ branding and marketing initiatives
• Provide guidance and consumer insights to the Innovations and Product Development team on market trends and emerging consumer preferences
• Provide input to strategic planning process, periodic review and update of strategic plans
• To conceptualize, plan and oversee the execution of Go-to-market strategy for product launches (through different media vehicles viz. BTL, ATL, digital, PR, associations etc.)
• Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions and own the P&L.
• Review and evaluate market data across the segments and competitions evolving strategies on timely basis
• Ensure that all marketing and public relations activities comply with local legislative requirements etc. Trademark protection, trade practices, etc.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Be a key stakeholder and driver of the Marketing Calendar
• Being a strong trade-led business, work closely with the Sales leadership in order to manage channel relationships and keep the Partners and influencers engaged. Develop and run Partner Marketing Programs
• Be a change agent for internal stakeholders by fostering a culture of high performance, customer centricity, accountability and professional development
• Builds strategic relationships with clients and other internal & external stakeholders through business development, regular and ongoing communications

Qualifications & Experience:

• MBA in marketing or related field
• 5-10 years of product marketing experience, with a minimum of 2-3 years of experience in premium and consumer brands.
• Should have a solid experience in product development and Portfolio planning. Expertise in category development in Kitchen appliances is a must
• Ability to create more efficient and effective partnerships with the external agencies and internal stakeholders.
• Ability to interpret and dissect consumer behaviour, uncover consumer trends, and dig deep into valuable data to unlock fresh consumer insights and improve the business.
• Supply chain and financial/commercial insights in operations will be an added advantage
• Knowledge of latest consumer trends and sales/marketing/branding best practices
• Understanding of the key business drivers within consumer products in India
• Deep understanding of go-to-market strategies and plans for products
• Must be able to think and sell strategically; translate strategies into tangible tactics enabling the capture of a leading market share

Leadership & Management Behavioural Competencies:

• Leadership Skills:

  Draws others into enthusiastic commitment to the collective effort. Have a direction, energy, and passion. Inspires others to exceed expectations. Shapes the environment to foster a drive toward achievement, learning, and teamwork. Models behaviour

• Broad/Strategic Thinker:

  Should build upon marketing strategies for long term growth of the business. Can identify potential problems and opportunities both in the short and long term. Is able to identify critical concerns and prioritize

• Market Awareness:

  Keeps abreast of market changes, strength and weaknesses of key competitors and is able to identify business opportunities in the market ahead of the competition

• Innovative:

  Experiments with new marketing concepts and approaches. Comes up with logical/creative solutions to develop the marketing function, leading to increase in sales of the organization

• Negotiation Skills:

  Should have the skill at reaching agreement with others over an exchange of things of value; skill at discussing terms and reaching a satisfactory agreement in a settlement, bargain, or deal

• Networking:

  Should built personal and professional networks, and should leverage them for increasing the sales of the company

• Profit Focused:

  Ability to scale up the growing business. Should leverage the web/digital marketing concept to drive up the business growth

• Marketing Competence Development:

  Should possess the ability to mobilize, attract and develop exceptional talent for the marketing team

• Customer Focused:

  Consistently strives for improving the products and business operations, to be able to meet and exceed the customers’ expectations

• Result Orientation:

  A driven individual, committed to delivering results and with the ability to focus and provide focus to others on delivering key initiatives, and targets

Personal attributes:

• Good communication & presentation skills with strong ability to influence
• Down to earth, comfortable operating in a volatile, uncertain, chaotic, and ambiguous environment
• Prepared to be hands-on and work in the trenches
• Drive for actions, infusing the team with a positive energy and enthusiasm
• Capable of inspiring others to emotionally connect with the brand and obtaining organizational buy in
• Energetic, innovative and resourceful in overcoming barriers and ensuring solutions
• He/she should possess the highest personal and professional ethical standards, integrity and values, and be committed to representing the long-term interests of the organization