Brand and In store Experience Lead

The Role at a Glance:

• We’re looking for a bold, creative marketer to elevate customer experiences and craft iconic brand moments.
• You will own the premium narrative for our Large Kitchen Appliances business—blending disruptive big-picture digital /ATL with immersive on-ground brand activation.
• If you're a storyteller, out of the box thinker, and campaign driver, this is your stage.

What You’ll Drive

• Lead high-visibility ATL campaigns – TV, Print, OOH, Digital
• Build a premium lifestyle brand with emotional storytelling.
• Orchestrate media planning with top-tier creative and media agencies.
• Elevate our retail presence – think flagship feel, everywhere.
• Shape PR and influencer collaborations that spark aspiration.
• Align omnichannel touchpoints for a seamless customer journey.
• Leverage data and trends to keep the buzz going and topping the trends .

BTL & Experience:

o Launch boutique-style in-store experiences and activations.

o Execute immersive product demos, chef events, and design showcases.

o Build premium engagement with retailers, dealers, and architects .

o Create memorable moments through curated BTL interventions.

What You Bring to the Table

o Strong expertise in Digital marketing and lifestyle branding

o Hands-on experience with BTL execution in premium retail

o Deep understanding of affluent consumer behavior and expectations

o Strategic mindset with strong execution and project management skills

o Proven ability to lead agencies, creative partners, and internal teams.

Preferred Background

• Experience in premium consumer durables, appliances, or lifestyle FMCG
• Led brand launches, disruptive digital , high-impact ATL campaigns, and customer experience programs.

Passion for premium aesthetics, branding, and innovation