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Description
Role: Product Executive Role Definition The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones. Deliverables Ensure timely implementation of Product Management plans and sales initiatives Support development and communication of scientific, training, and marketing materials Coordinate field-level engagement and training with zonal teams Maintain dashboards, trackers, and reporting tools for product performance Execute monthly content and scientific activity calendars Task And Activities Product Execution & Document Management Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs. Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product. Track any changes in regulatory/NABL requirements and update product documentation accordingly.. Product Launch & GTM Execution Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B). Share pricing decks, test codes, bundled packages with Zonal Sales Managers. Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol. Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc. Send weekly progress updates on tasks to the Product Manager for timely execution monitoring. Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc. Scientific Promotion & Doctor Engagement Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities. Track doctor responses and objections from sales team groups and update the Objection Tracker. Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection. Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables. Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage Sales Enablement & Training Coordination Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members. Schedule and record virtual sessions for new test/ products in collaboration with L&D. Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests. Share weekly test focus mailers for doctor conversion to sales teams through internal groups. Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments. Performance Tracking & Dashboard Management Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions. Monitor prescription conversion for scientific tests and flag low-performing zones for intervention. Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary. Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker. Assist Product Manager in preparing Monthly Product Review Decks for meetings Success Metrics 100% completion of Product Launch tasks as per timelines Achieve 100% revenue targets for the assigned product. 4.8 customer satisfaction scores and positive feedback from customers. 30% Engagement of MSL through scientific programs 100% management and availability of documentation & sales collaterals Show more Show less
