Performance Specialist

Job description

Responsibilities :

-Performance Marketing Strategy : Develop and implement performance marketing strategies across multiple channels (search, display, social, affiliate, email, etc.) to drive customer acquisition, engagement, and retention.

-Optimize campaigns to achieve ROI and revenue targets :

Campaign Management : Plan, execute, and monitor paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.

-A/B test ad creatives, landing pages, and audience targeting to improve campaign performance.

-Ensure seamless coordination between B2C and B2B campaigns to maintain brand consistency and market positioning.

Data-Driven Optimization : Analyze campaign data to generate actionable insights and recommendations.

-Use analytics tools (Google Analytics, HubSpot, Power BI, etc.) to track KPIs, including cost-per-acquisition (CPA), conversion rates, and customer lifetime value (CLV).

Collaboration and Stakeholder Management : Work closely with cross-functional teams such as sales, content, and design to align marketing efforts with overall business goals.

-Engage with external partners like media agencies and affiliate networks for campaign execution.

Emerging Trends and Best Practices : Stay updated on the latest industry trends, tools, and technologies in performance marketing.

Innovate and experiment with new performance marketing approaches for both B2C and B2B segments.

Qualifications :

-Educational Background

-Bachelor’s degree in Marketing, Business Administration.

Experience :

-Minimum of 2-3 years of experience in performance marketing roles with proven success in B2C and B2B industries.

-Demonstrated expertise in managing large-scale digital marketing budgets across multiple platforms.

Technical Skills :

-Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic ad platforms.

-Proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms.

Familiarity with CRM systems like Salesforce, HubSpot, or similar.

Core Competencies

-Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

-Excellent communication, presentation, and collaboration skills.

-Ability to thrive in a fast-paced, results-oriented environment.

Preferred Qualifications :

-Certifications in Google Ads, Meta Blueprint, or similar performance marketing programs.

-Experience in international or multi-market campaign management.