Performance Specialist

About the Role:

data-driven, creative, and growth-focused Media Buyer

You’ll go beyond just managing KPIs—getting involved in strategy, creative, automation, and client discussions to deliver full-funnel marketing excellence.

What will you do:

• Campaign Strategy & Execution

  : Plan, launch, and optimise high-performance campaigns on Meta (Facebook/Instagram), Google Ads, Amazon Ads, WhatsApp, Email, and other relevant platforms.

• Budget Management

  : Allocate and optimise budgets to deliver maximum ROI and hit client KPIs.

• Performance Analysis

  : Monitor, interpret, and report on key metrics such as CPM, CTR, CPA, ROAS, conversion rates, and funnel stages.

• Audience & Funnel Management

  : Build, segment, and refine audiences, manage full-funnel strategies from awareness to conversion.

• A/B Testing & Optimisation

  : Run experiments on creative, audiences, landing pages, automation workflows to drive continuous improvement.

• Cross-functional Collaboration

  : Work closely with strategy, creative, copywriting, and client servicing teams to deliver holistic marketing strategies.

• Automation & Integration

  : Design and optimise marketing automation workflows using tools like Mailchimp, Klaviyo, Zapier, HubSpot, etc.

• Client Communication

  : Participate in client calls, presentations, and strategy sessions.

• Innovation & Learning

  : Stay on top of industry trends, new ad formats, platform updates, and emerging tools to keep Ad Insight at the cutting edge.

What are we looking for?

Must haves:

• 1–2 years of hands-on experience

  managing paid campaigns on platforms such as Meta Ads, Google Ads, Amazon Ads, etc.
• Familiarity with

  WhatsApp and Email Marketing campaigns

  , and marketing

  Automation tools

  .
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Proven understanding of conversion funnels, attribution, and key performance metrics.
• Collaborative mindset with a willingness to engage in strategy, creative planning, and client communication.
• A learner’s mindset—curious, experimental, always eager to test new ideas and grow.
• Excellent communication skills, both written and verbal.

Good to have:

• Experience with automation platforms like Klaviyo, Mailchimp, Zapier, n8n, etc.
• Exposure to D2C, B2B, Hospitality and other industry marketing strategies.
• Familiarity with landing page CRO, SEO basics, or website analytics tools like Google Analytics, GA4, Looker Studio.
• Ability to create creative ad copy variations or briefing documents for creative teams.

Why join us?

• LinkedIn Premium subscription

  to build your professional network and learn from industry leaders.
• Dedicated

  upskilling budget

  for tools, new channels, and learning resources.
• Mentorship from experienced industry experts to help you grow.
• Flexible work hours and

  work-from-anywhere

  policy.
• Collaborative,

  no-ego

  team culture where ideas get implemented quickly.
• Early leadership opportunities—own projects and client accounts as you grow.
• Exposure to

  end-to-end marketing

  , not just siloed ad buying.
• Be part of a fast-growing agency with the freedom to innovate and make an impact.

About Ad Insight:

Ad Insight

At Ad Insight, you won’t just optimise ads—you’ll help build holistic strategies that move the needle for clients while growing your own expertise in a collaborative, fast-paced environment.

We celebrate diverse perspectives and encourage applicants from all backgrounds to apply.

join us in shaping the future of results-driven marketing.