Performance Specialist

Job Summary:

programmatic ads, media buying

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms(Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).

• Prepare media plan and execute efficiently with proven track record of 10X+ ROAS in EdTEch

• Proven skills, strategy and outcome driven campaign execution with programmatic ads and media buying

• Monitor and analyze campaign performance using analytics tools (Google Analytics, Google Data Studio, etc.).
• Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
• Create and optimize ad copies, creatives, and landing pages for better conversion rates.
• Conduct A/B testing of ads and landing pages to improve campaign performance.
• Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
• Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
• Stay up-to-date with platform changes, industry trends, and best practices.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, LinkedIn),

  programmatic ads, media buying

• Strong understanding of performance metrics and ability to analyze and interpret data.
• Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360 and Excel.
• Strong copywriting and creative judgment skills.
• Good communication and project management abilities.

Nice to Have:

• Experience in EdTech or digital marketing training domain.
• Google Ads or Meta Blueprint certifications.
• Familiarity with Zoho CRM and lead tracking tools.

Why Join Us?

• Opportunity to be part of a fast-growing EdTech brand.
• Work with a passionate and experienced team.
• Competitive salary and performance-based incentives.
• Continuous learning and growth opportunities.

What Sets This Role Apart

• You’ll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
• Be part of a company that values innovation, experimentation, and continuous learning.
• closely with content, design, tech, and sales teams to build high-performing funnels.
• Clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
• Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
• Bring your strategies, test them, and scale what works — with full support from leadership.

Application Requirements:

Campaign Portfolio (Optional but Preferred)

Cover Letter or Brief Summary