Performance Specialist

Company:

Experience:

Channels:

Nice to Have:

Salary:

We’re looking for a data-driven Performance Marketing Specialist to plan, launch, and scale high-ROI campaigns across Meta, Google, and LinkedIn. You’ll own the funnel end-to-end—strategy, execution, optimisation, and reporting.

• Plan and execute paid campaigns on

  Meta, Google, and LinkedIn

  aligned to business goals (leads, sales, ROAS).
• Conduct

  keyword/audience research

  , build structures (campaigns/ad sets/ad groups), and write

  high-converting ad copies

  .
• Run

  A/B tests

  (creatives, copies, landing pages, bids, audiences) and iterate for scale and efficiency.
• Own

  daily pacing, bid/budget optimisation

  , and funnel improvements (CTR, CVR, CAC, ROAS).
• Set up

  pixel/conversion tracking

  (GA4, GTM, Meta Pixel) and maintain clean attribution.
• Build

  weekly/monthly performance reports

  with insights and clear next steps.
• Collaborate with design/content for

  ad creatives & landing page

  iterations.
• (Bonus) Manage

  Amazon PPC/Marketplace Ads

  campaigns when needed.

• 1+ year

  hands-on

  experience with

  Meta Ads, Google Ads, and LinkedIn Ads

  (not just course/project exposure).
• Strong command of

  campaign structure, bidding strategies, audiences, and conversion optimisation

  .
• Solid understanding of

  GA4, GTM, pixels, custom conversions, UTM hygiene

  .
• Comfort with

  Excel/Sheets

  for analysis (lookups, pivots, trend charts).
• Clear communication, ownership mindset, and bias for action.

• Amazon PPC

  & marketplace ads experience.
• Landing page CRO basics (forms, hooks, social proof, offer testing).
• Basic creative sense for briefing/static & short-form video ads.

• ROAS / CPA / CPL

  vs target

• CTR, CVR, Bounce rate, Time on page

• Qualified leads / Sales

  generated

• Testing velocity

  and learning documentation

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, Sheets/Excel, Looker Studio (nice), Hotjar/Clarity (nice).

• Salary:

  ₹20,000 – ₹25,000 (DOE)
• Location/Mode: [Add City / Hybrid/On-site/Remote]
• Joining: [Immediate/Within X weeks]

CV + 2–3 campaign case studies