Performance Specialist

You will be joining Flolapo as a Performance Specialist with a focus on Google Ads and Meta Ads. Your main responsibility will involve optimizing performance across these platforms to drive impactful campaigns. You will work closely with a diverse team of designers, writers, strategists, and photographers to create visually stunning and engaging content that resonates with the target audience. At Flolapo, we value a strong online presence and aim to convert visitors into loyal customers. Your key responsibilities will include: - Managing, analyzing, and reporting on campaign performance data for Google Ads and Meta Ads - Conducting performance testing and implementing strategies to maximize ROI - Generating comprehensive performance reports and managing campaign budgets and bids - Ensuring key performance indicators (KPIs) are consistently met or exceeded - Collaborating with creative, sales, and product teams to optimize ad campaigns and enhance overall digital advertising effectiveness To excel in this role, you should have: - Expert-level specialization in Google Ads and Meta Ads, with proven experience in managing, optimizing, and scaling campaigns across various platforms - Strong analytical skills and data analysis expertise to derive actionable insights from large datasets - Experience in performance management and performance testing, including A/B testing ad copy, creatives, landing pages, and bidding strategies - Excellent communication and collaboration skills to effectively articulate complex performance findings and strategies to team members and stakeholders - Previous experience in the advertising industry would be beneficial - Proven ability to work on-site in Coimbatore,