Performance Specialist

Responsibilities

• Strategic Planning:

  Design and implement multi-channel performance marketing strategies aligned with business goals, customer segments, and growth targets.

• Campaign Management:

  Lead planning, execution, optimization, and reporting of campaigns across paid search, paid social, display, affiliate, and programmatic platforms.

• Data-Driven Decision Making:

  Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.

• Team Leadership:

  Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth execution of campaigns.

• Budget Oversight:

  Manage marketing budgets effectively, ensure optimal allocation of resources, and forecast campaign spend based on business priorities.

• Collaboration:

  Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.

• Experimentation & Testing:

  Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.

• Performance Reporting:

  Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.

• Stay Ahead of Trends:

  Keep abreast of industry trends, platform innovations, and competitor activities to identify new growth opportunities

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
• Proven experience designing and scaling high-impact paid campaigns across multiple channels.
• Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
• Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
• Experience managing budgets of significant scale and delivering measurable ROI.
• Strong organizational skills with the ability to lead cross-functional projects and teams.
• Ability to think strategically while executing tactically.