Performance Specialist

Location: Hyderabad (On-site) Experience: 1.5 – 3 years of experience Duration: Freelancing/ Upon project delivery Looking to hire immediately Role Overview: We are seeking a hands-on Performance Marketing Specialist who can strategize, execute, and optimize paid campaigns across Google, YouTube, Meta (Facebook & Instagram). You'll work closely with the marketing and product teams to drive qualified leads, improve ROAS, and scale campaigns efficiently. Key Responsibilities: Plan, run, and optimize paid ad campaigns across: Google Search & Display YouTube Ads Meta Ads (Facebook + Instagram) Execute full-funnel ad strategies for awareness, consideration, and conversion stages. Conduct detailed keyword research, audience targeting, competitor benchmarking. Set up and maintain proper tracking using Google Tag Manager, Meta Pixel, and UTM parameters. Monitor KPIs like CTR, CPC, CAC, ROAS, CPM, and LTV — and continuously improve performance. Prepare weekly/monthly reports using tools like Google Analytics, Looker Studio, and ad dashboards. Collaborate with content and design teams to ensure creatives align with campaign goals. Run A/B tests on creatives, audiences, and messaging for consistent improvements. Skills & Requirements: 1.5–3 years of hands-on experience managing Google, YouTube, and Meta ad accounts. Deep understanding of performance marketing funnels, targeting layers, and bidding strategies. Proficiency with: Google Ads Manager Meta Ads Manager Google Analytics (GA4 preferred) Google Tag Manager (GTM) Looker Studio or Excel-based dashboards Experience with tracking tools, pixel integration, and campaign attribution. Strong analytical and communication skills. Good to Have: Experience with SaaS or B2B lead gen campaigns Knowledge of CRM or automation platforms Creative ideation for performance-driven campaigns Certification in Google Ads or Meta Blueprint (bonus) Show more Show less