Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: Podosphere Technologies Location: On-Site, Jaipur Job Type: Full-Time Salary: Competitive (Based on experience and skills) Job Overview: Podosphere Technologies is looking for a Performance Marketing Specialist with proven experience in running Meta Ads and Google Ads for the e-commerce industry . The ideal candidate should have a deep understanding of performance marketing strategies and be able to scale e-commerce businesses with a high ROI through paid media campaigns. Key Responsibilities: Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms. Develop strategies to drive sales and lead generation for e-commerce clients. Continuously monitor and optimize ad performance, ensuring maximum ROI. Perform detailed audience segmentation and targeting to enhance ad reach and engagement. Manage budgets efficiently and allocate spend across platforms to achieve business objectives. Conduct A/B testing of creatives, landing pages, and ad copies to improve conversion rates. Analyze campaign performance and provide detailed reports on key metrics (CTR, CPC, ROAS, etc.). Stay updated with the latest e-commerce, Meta, and Google Ads trends to leverage new opportunities. Collaborate with the content and creative teams to develop ad creatives that align with campaign goals. Requirements: 2+ years of proven experience running Meta and Google Ads campaigns, specifically for e-commerce businesses . Strong knowledge of Google Analytics, Google Tag Manager, Facebook Business Manager , and other relevant tools. Hands-on experience with retargeting, conversion tracking , and dynamic product ads. Data-driven mindset with strong analytical skills and the ability to derive actionable insights. Experience managing advertising budgets and scaling e-commerce businesses. Excellent communication and project management skills. Familiarity with landing page optimization and CRO (Conversion Rate Optimization) is a plus. Perks & Benefits: Competitive salary based on experience. Opportunities for career growth and learning. Collaborative and dynamic work environment. 📩 How to Apply: Send your resume to sushant.singh@podospheretechnologies.com with the subject "Application for Performance Marketing Specialist - [Your Name]" . Show more Show less