Job
Description
Key Responsibilities: Develop and Lead Campaign Strategy: Design and execute large-scale performance marketing campaigns across multiple digital platforms (Google Ads, Facebook, LinkedIn, etc.) to drive qualified leads and conversions. Optimize Paid Channels: Continuously optimize paid marketing campaigns through data analysis, A/B testing, and performance tracking, ensuring maximum ROI. Collaborate with Cross-Functional Teams: Work closely with product marketing, sales, and content teams to align campaign goals with broader business objectives. Analyze and Report Performance: Leverage advanced analytics tools (Google Analytics, SEMrush, HubSpot) to monitor campaign performance, identify growth opportunities, and report on KPIs. Budget Management: Manage significant ad budgets across different regions, ensuring cost-effective spending and ROI maximization. Lead Generation & Conversion Optimization: Implement strategies to drive high-quality leads through efficient targeting, landing page optimization, and funnel refinement. Ownership and Accountability: Take full ownership of marketing campaigns, from conception to execution, ensuring alignment with company goals and delivering measurable results. Innovation & Experimentation: Stay ahead of digital marketing trends, continuously testing new ad platforms, tools, and techniques to stay competitive in the marketplace. Competitive Analysis: Conduct in-depth competitor analysis to benchmark performance, identify gaps, and explore new opportunities for differentiation and growth. Global Campaign Scaling: Adapt strategies to ensure campaigns are effective across diverse geographies, particularly in India and ROW markets, with attention to cultural nuances and regional differences. Audience Segmentation: Develop detailed customer personas and refine targeting strategies based on behavioral data, demographics, and psychographics. Technology Integration: Utilize marketing automation tools and CRM systems for campaign optimization, lead nurturing, and sales alignment. Team Mentorship: Provide guidance and mentorship to junior team members, fostering a culture of learning and innovation within the marketing team. Compliance & Privacy: Ensure all campaigns adhere to regulatory requirements and data privacy laws (e.g., GDPR, CCPA). Key Requirements : 2-5 years of performance marketing experience, preferably in B2B SaaS or technology-driven environments. Proven expertise in managing large ad budgets with successful lead generation and conversion outcomes. Deep knowledge of Google Ads, LinkedIn Ads, Facebook, and other paid marketing platforms. Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, HubSpot, and Excel for reporting and insights. Experience with any landing page builder tool - preferably WordPress. Experience with funnel optimization, CRO, and advanced testing methodologies. Team player with excellent communication skills, capable of working in a fast-paced environment with cross-functional teams. A results-driven mindset with the ability to innovate and scale performance marketing strategies. Experience with programmatic advertising and retargeting strategies for advanced audience targeting. Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously. Knowledge of SEO principles and how they complement paid marketing efforts. A growth-oriented mindset with a passion for continuous learning and improvement in performance marketing practices. Show more Show less
