Senior Content Writer

Role Overview

We are seeking a creative and detail-oriented Content Writer with a deep understanding of financial concepts, particularly in the realm of chit funds, and a passion for transforming complex financial ideas into clear and engaging content. In this pivotal role, you will be tasked with producing a diverse array of written materials designed to educate, engage, and convert our target audiences.

Key Responsibilities

• Develop and refine high-quality written content for diverse platforms, including websites, blogs, articles, campaigns, social media, and marketing collateral, ensuring clarity, engagement, and alignment with brand voice and SEO best practices.
• Simplify complex technical concepts and product features into engaging, customer-centric messaging.
• Collaborate with marketing, sales and design teams to develop and execute content strategies that align with our brand and business objectives.
• Produce thought leadership materials, such as white papers, case studies, and executive articles.
• Optimize written content for both SEO and user engagement to enhance visibility and interaction.
• Ensure consistency in voice and tone across all communication channels.
• Monitor and analyze content performance metrics to inform future content strategies and enhancements.
• Engage with readers and audiences through social media and community platforms to foster relationships and gather feedback.

Preferred Qualifications

• 2 to 4 years of experience in content writing, ideally within the BFSI (Banking, Financial Services, and Insurance) sector or the media industry.
• A robust portfolio showcasing versatility in writing across different formats and tones.
• Exceptional skills in writing, editing, and proofreading in English, Telugu, and Hindi.
• Knowledge of SEO best practices.
• Proven ability to manage multiple projects while adhering to deadlines.
• A PG Diploma from MICA is preferred.
• Familiarity with tools such as Google Analytics, WordPress, HubSpot, or other comparable CMS platforms is an advantage.