Performance Marketing Specialist

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We are seeking a highly motivated and results-driven Performance Marketing Specialist

The ideal candidate will have 2-4 years of hands-on experience in performance marketing, particularly in campaign execution, client servicing, and strategy optimisation. This role requires a strong communicator, capable of understanding and addressing client needs, managing expectations, and optimising campaigns for the best possible outcomes.

Key Responsibilities:

Campaign Execution & Optimization:

• Execute and manage digital marketing campaigns across multiple channels (PPC, social media, display, affiliate, programmatic, etc.).
• Continuously optimise campaigns to improve ROI, reduce CPC, CPL, and COA while maintaining 80%+ qualified leads.
• Manage and track performance metrics, including CTR, conversion rates, CPA, and ROI, to ensure campaign effectiveness.

Client Servicing & Communication:

• Act as the primary point of contact for clients, providing regular updates and addressing any concerns or objections promptly.
• Prepare and present performance reports to clients, offering data-driven insights and actionable recommendations for campaign improvements.
• Guide internal teams in delivering high-quality results aligned with client goals, ensuring client success and satisfaction.

Lead Generation Focus:

• Design, execute, and optimise lead generation campaigns that are highly effective in attracting and converting potential clients.
• Collaborate with the sales and product teams to ensure campaigns align with business goals and customer segments.

Team Collaboration & Mentorship:

• Work closely with internal teams, including creative, analytics, and sales, to ensure smooth execution and continuous improvement of campaigns.
• Mentor junior team members and assist in the development of their digital marketing skills.

A/B Testing & Experimentation:

• Lead A/B testing and other experimentation initiatives to refine ad creatives, targeting, and landing page optimization.
• Implement data-driven decisions and continuous improvements through testing and experimentation.

Market and Competitor Analysis:

• Stay informed about market trends, competitor activities, and platform innovations to identify new growth opportunities and strategic adjustments.
• Conduct competitor analysis and leverage insights to enhance the effectiveness of campaigns.

B2B Strategy Understanding:

• Apply a deep understanding of B2B business and strategy to create high-impact campaigns that resonate with target audiences.
• Focus on lead generation, nurturing, and optimizing conversion pathways for B2B clients.

Required Skills and Experience:

Experience:

• 2-4 years of hands-on experience in performance marketing with a strong focus on campaign execution and lead generation.
• Prior experience with Google Ads, Facebook Ads, LinkedIn Ads, and other key digital marketing platforms.

• Indian Government Campaign Experience

  is a plus.
• Solid experience with lead generation-focused campaigns, particularly in B2B sectors.

Skills:

• Strong analytical skills with the ability to analyse data and translate it into actionable insights.
• Proficiency in key performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics).
• Excellent communication skills—both verbal and written— to effectively communicate with clients and internal teams.
• Experience with A/B testing, customer journey optimisation, and conversion rate optimisation (CRO).
• Ability to handle client objections, manage expectations, and provide valuable recommendations for campaign improvements.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in Google Ads or other relevant digital marketing tools (Fundamental AdWords certification is a plus).
• Proficiency in MS Office, especially Excel for reporting and analysis.

Personal Attributes:

• Smart, motivated, and results-driven with a passion for digital marketing.
• A proactive mindset with the ability to drive improvements and optimisations independently.
• Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Preferred Skills:

Lead Generation:

• In-depth experience with lead generation campaigns across various industries and platforms.

B2B Business Understanding:

• Knowledge of B2B business strategies and experience in developing and executing campaigns that address B2B customer pain points.

Experience with Campaign Scaling:

• Adept at scaling campaigns across multiple platforms, such as Google Search & Display Ads, Facebook Ads, and other programmatic platforms.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work with a fast-paced, growth-oriented team.
• Professional development opportunities, including certifications and training.