Performance Marketing Manager

Performance Marketing Manager

Full-Time | Gurugram | On-Site

Industry:

Experience Level:

Join The Wellness Co. – One of India’s Fastest-Growing Integrative Wellness Brands

Performance Marketing Manager

data-driven decision making

Key Responsibilities

Performance Marketing Manager

Strategy & Execution:

• Develop, implement, and manage high-performing campaigns across Google Ads, Meta Ads, YouTube, and emerging platforms.
• Drive customer acquisition, lead generation, and revenue growth while maintaining strong ROAS.

Data-Driven Optimization:

• Continuously track, measure, and optimize campaign performance against KPIs.
• Conduct A/B testing for creatives, landing pages, and ad formats to maximize results.

Budget Management:

• Own and manage performance marketing budgets, ensuring maximum efficiency and accountability.
• Forecast, allocate, and adjust spend based on campaign performance and business goals.

Creative Collaboration:

• Work closely with the creative team to develop compelling ad copy, visuals, and video content aligned with brand voice.
• Ensure all creative assets are optimized for different platforms and audience segments.

Cross-Functional Impact:

• Partner with sales, design, operations, and CRM teams to ensure a seamless user journey from ad click to client conversion.
• Provide insights to inform pricing strategies, promotions, and market positioning.

Market Intelligence:

• Stay ahead of industry trends, algorithm updates, and competitor strategies.
• Identify new growth opportunities in untapped channels and audience segments.

What We’re Looking For

Must-Haves:

• 4–7 years of proven experience in performance marketing, preferably in D2C, service-oriented retail, e-commerce, or high-growth lifestyle/consumer brands.
• Hands-on expertise with

  Google Ads

  ,

  Meta Business Suite

  ,

  Social Media, and analytics platforms

  (Google Analytics, GA4, Tag Manager, etc.).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in scaling campaigns with significant budgets and delivering measurable ROI.
• Ability to thrive in a fast-paced, high-growth environment with high ownership.
• Bachelor's degree or further in Marketing, Business, or a related field.

Good-to-Have:

• Experience working in wellness, fitness, or premium/luxury lifestyle industries and brands is advantageous.
• Knowledge of SEO, influencer marketing, and affiliate partnerships.
• Familiarity with CRM systems and marketing automation tools.

Why Join The Wellness Co.?

• High Ownership & Impact:

  Your work directly fuels the growth of one of India’s fastest-growing wellness brands.

• Rapid Career Growth:

  Be part of an entrepreneurial culture where your ideas get implemented and your skills evolve quickly.

• Dynamic Work Environment:

  Work with passionate, driven individuals in a brand that’s redefining wellness in India.

• Industry at the Cutting Edge:

  Gain experience in an industry projected to grow exponentially over the next decade, and work closely with the executive team (co-founders, VPs, department heads, etc.) to implement pan-India client acquisition/retention strategies.

Perks & Benefits

• Competitive compensation & performance-based incentives.
• Continuous learning opportunities through industry workshops & trainings.
• A collaborative, energetic, and health-conscious workplace (with access to The Wellness Co.’s premium therapies, services, and health protocols).

Location:

Start Date:

If you’re ready to create measurable impact and grow with a category-defining brand, we’d love to meet you.

Apply now on LinkedIn