Performance Marketing Manager

Digital Marketing Manager – Performance & Analytics

Location: Pune, Maharashtra

Experience: 4–7 years

Type: Full-time

About DSIJ

Dalal Street Investment Journal (DSIJ)

research and investment advisory brands. For over four decades, DSIJ has empowered retail

investors with credible stock research, transparent insights, and subscription-based

advisory services. As part of our digital transformation, we are building a high-performance

digital team to strengthen our online acquisition and subscription ecosystem.

Role Overview

The Digital Marketing Manager – Performance & Analytics will own the digital acquisition

and analytics engine of DSIJ. You will plan, execute, and optimize paid and organic

marketing campaigns to drive qualified leads and website conversions that power our

subscription business. This is a hands-on role for a data-obsessed growth marketer who

loves numbers, is analytically sharp and financially literate marketer.

Key Responsibilities

1. Digital Growth & Acquisition

• Own and execute paid media campaigns on Google, Meta, YouTube, and LinkedIn.

• Manage campaign budgets and maximize ROI through continuous A/B testing.

• Identify audience segments and investor personas aligned with each subscription product.

• Develop keyword strategies, ad creatives, landing pages and run email/SMS/WhatsApp

campaigns for better lead-to-subscription conversion.

• Implement retargeting and lookalike campaigns to re-engage high-intent users.

2. Analytics, Reporting & Insights

• Set up and manage tracking infrastructure (GA4, Tag Manager, Looker Studio, Metabase).

• Build dashboards to monitor performance metrics: CTR, CPL, CPA, LTV:CAC, conversion

%, and churn impact.

• Track attribution from campaign → lead → subscription → renewal in Odoo CRM.

• Present weekly and monthly performance reports with actionable insights.

3. SEO & Organic Performance

• Lead DSIJ’s SEO roadmap for both www.dsij.in and insights.dsij.in.

• Improve keyword rankings, backlinks, and search visibility in collaboration with the

editorial team.

• Ensure all pages adhere to SEO best practices (meta, schema, technical health).

• Align blog content and landing page updates with investor search intent and market

trends.

4. Conversion Optimization & UX Collaboration

• Work with Tech to continuously enhance landing page design and load performance.

• Use tools such as Hotjar, Google Optimize, and Figma for UI/UX testing.

• Identify and eliminate friction points in the checkout and lead-capture flows.

• Suggest improvements in copy, layout, and CTAs based on user data and heatmaps.

5. Market Psychology & Compliance Alignment

• Interpret investor sentiment (bullish vs bearish cycles) and adapt campaign tone

accordingly.

• Understand DSIJ’s research products and target audience segments (investors vs traders).

• Ensure all digital communication follows SEBI’s advertising and compliance guidelines —

credible, factual, and non-inducive.

• Work closely with Editorial and Compliance teams for creative approvals.

Candidate Profile

Education

• Graduate / Postgraduate in Marketing, Business, or Analytics.

• Certifications in Google Ads, GA4, or Digital Analytics preferred.

Experience

• 4–7 years in performance marketing or growth analytics (preferably in fintech, media, or

subscription-based business).

• Proven experience in managing campaign budgets with measurable ROI.

• Hands-on experience with SEO, paid media, and analytics platforms.

Technical Skills

• Expert in Google Ads, Meta Ads, LinkedIn Campaign Manager, YouTube Ads.

• Strong knowledge of GA4, Tag Manager, Looker Studio, and Metabase.

• Familiar with SEO tools: SEMrush, Ahrefs, Search Console.

• Understanding of CRM systems (Mautic, Odoo, HubSpot) and data attribution models.

Attributes

• Analytical thinker with a bias for experimentation.

• Understands investor psychology — cautious vs opportunistic buyer behavior.

• Creative problem-solver who enjoys optimization and automation.

• Collaborative, humble, and aligned with DSIJ’s values of trust and credibility.

• Structured communicator — clear reports, actionable insights, reliable follow-through.