Performance Marketing Manager - (Meta & Google)

Performance Marketing Manager - (Meta & Google)

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About the Role

We are seeking a highly analytical and results-driven Performance Marketing Manager to lead the digital acquisition and growth efforts for our portfolio of Direct-to-Consumer (D2C) brands. This role demands deep, hands-on expertise in Meta (Facebook/Instagram) and Google (Search, Shopping, YouTube, P-Max) platforms, with a proven track record of successfully scaling brands from their nascent "zero-to-one" stage into robust, profitable businesses. This position is a crucial link between strategy, execution, client relations, and measurable revenue growth.

Key Responsibilities

I. Strategy, Scaling & Execution Mastery (Meta & Google)

Zero-to-One Scaling: Design, execute, and own the full-funnel performance marketing strategy required to launch, validate, and aggressively scale D2C brands across both the Meta and Google ecosystems.

Platform Expertise (Meta): Lead day-to-day management, optimization, and scaling of campaigns within Meta Ads Manager, including structuring sophisticated audience tests, implementing advanced bidding strategies (e.g., Value Optimization), and leveraging first-party data (CAPI, Custom Audiences) for superior targeting and ROAS.

Platform Expertise (Google): Master the Google Ads suite, driving efficient customer acquisition through Paid Search (PPC), Shopping Feeds, Discovery, YouTube, and owning the strategy and execution of Performance Max (P-Max) campaigns.

Budget Ownership: Manage and forecast substantial media budgets, ensuring optimal allocation across channels to maximize Return on Ad Spend (ROAS) and minimize Customer Acquisition Cost (CAC) while maintaining aggressive growth targets.

A/B Testing & Optimisation: Implement a rigorous, always-on experimentation framework across campaigns, audiences, creatives, and landing pages to drive continuous improvement in conversion rates (CRO).

II. Systems, Process & Attribution

Attribution & Tracking: Own the integrity of all tracking and attribution setup (e.g., Google Analytics 4, Google Tag Manager, Conversion API, pixel implementation). Ensure accurate measurement across the full customer journey.

SOP & Systems Building: Develop and document Standard Operating Procedures (SOPs) and checklists for campaign launch, optimization reviews, data analysis, and budget pacing, ensuring operational excellence and consistency across all accounts.

Growth Systems Design: Build robust and scalable campaign architectures (e.g., audience segmentation, campaign naming conventions, reporting dashboards) that can handle significant budget increases without sacrificing efficiency.

III. Creative Strategy & Content Feedback

Creative Briefing: Act as the voice of the data for the creative and design teams. Develop insightful, data-backed creative strategies and briefs that outline winning hooks, formats, and messaging for both Meta and Google ad types.

Ad Fatigue Management: Proactively monitor and manage creative fatigue across all platforms. Establish a rapid testing and refresh cycle to ensure a continuous pipeline of high-performing ad assets (e.g., UGC, video, static, carousels).

Funnel Optimization: Work closely with UX/Product teams to align ad messaging with the on-site experience, providing data-driven recommendations for landing page optimization and overall conversion funnel improvements.

IV. Client Servicing & Stakeholder Management

Client Relationship Management: Serve as the primary point of contact for client performance reviews. Present weekly and monthly performance reports, interpreting complex data into clear, actionable insights and strategic recommendations.

Growth Roadmap: Proactively build and present a rolling 90-day growth roadmap for each D2C brand, outlining testing priorities, budget scaling plans, and new platform opportunities.

Expectation Setting: Effectively manage client expectations regarding performance volatility, platform changes, and scaling timelines, fostering a long-term partnership built on transparency and trust.

Required Qualifications & Skills

Experience: 3-5+ years of demonstrable, hands-on experience in Performance Marketing, specifically for D2C or e-commerce brands.

Core Expertise: Deep, verifiable expertise in managing and scaling paid media budgets across both Meta Ads and Google Ads. Ability to showcase specific examples of scaling a D2C brand from a low-spend to a high-spend, profitable volume.

Analytical Prowess: Expert proficiency in data analysis and reporting tools (e.g., Google Analytics 4, Excel/Google Sheets, marketing attribution tools like Triple Whale or Northbeam, Data Studio/Looker).

D2C KPI Fluency: Absolute command over D2C key metrics, including ROAS, CAC, AOV, LTV, Click-Through-Rate (CTR), and Conversion Rate (CVR).

Technical Knowledge: Strong understanding of ad-platform technical setup, including pixels, conversion tracking, server-side tracking (CAPI), and feed management.

Soft Skills: Exceptional communication, presentation, and client-facing skills. Must be a self-starter who thrives in a fast-paced, high-accountability environment.

Interested in this role? Great!

Please complete the Google Form below to move forward with your application:

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