Performance Marketing Manager

Job Title:

Performance Marketing Manager

Location:

Thane

Experience:

3+ years in Performance Marketing

Job Summary

We are looking for a

Performance Marketing Manager

with a strong track record in driving business growth through

Google Ads, Meta Ads, content strategy, agency management, and budget optimization

. The ideal candidate should be data-driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI.

Key Responsibilities

Paid Media Strategy & Execution:

Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.

Budget Planning & Optimization:

Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).

Content Planning & Management:

Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.

Data Analysis & Performance Tracking:

Monitor campaign performance, analyze key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.

A/B Testing & Conversion Optimization:

Continuously test ad copies, creatives, and landing pages to enhance conversion rates.

SEO & Retargeting Strategy:

Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.

Agency & Vendor Management:

Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.

Competitor & Market Analysis:

Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.

Key Requirements

3+ years of experience in

performance marketing, paid media, and digital advertising.

Proven success in scaling

Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.

Strong expertise in budget management, bid strategy, and campaign optimization.Hands-on experience with

Google Analytics, Google Tag Manager, and other tracking tools.

Understanding of

SEO, landing page optimization, and content marketing.

Ability to analyze

data-driven insights

and translate them into actionable marketing strategies.Experience in

agency/vendor management

and working with creative teams.Strong problem-solving skills and the ability to thrive in a fast-paced environment.

Preferred Skills

Experience in

healthcare, wellness, or e-commerce

industries is a plus.Knowledge of

CRM, email marketing, and automation tools

to enhance campaign performance.Familiarity with programmatic advertising and affiliate marketing.

Compensation:

Competitive, based on experience.If you’re a

results-driven marketer

who thrives on optimizing campaigns and scaling businesses, we’d love to hear from you!Skills: paid media,landing pages,affiliate marketing,content marketing,scaling google ads,results-driven marketer,programmatic advertising,agency management,digital advertising,google ads,google tag manager,crm,data analysis,budget optimization,performance marketing,a/b testing,retargeting,google analytics,seo,email marketing,analyze data-driven insights,landing page optimization,budget management,ad copies,content strategy,optimizing campaigns,meta ads