Performance Marketing Manager

We are looking for an experienced and results-oriented Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a proven track record in planning, executing, and optimizing campaigns across digital platforms to drive lead generation and business growth. This role requires strong expertise in campaign management, team leadership, and data-driven decision-making.

Key Responsibilities:

• Plan, implement, and optimize performance marketing campaigns across various digital channels such as Google Ads, Facebook, and LinkedIn.
• Monitor and analyze campaign performance to ensure targets for lead generation, ROI, and cost per acquisition are achieved.
• Develop strategies to increase online traffic and improve conversion rates.
• Lead and manage a team of digital marketing professionals to meet departmental goals.
• Collaborate with internal teams, including sales, content, and design, to ensure integrated campaign execution.
• Prepare and present regular performance reports with actionable insights.
• Keep abreast of the latest trends, technologies, and best practices in performance marketing.
  

Key Skills and Competencies:

• In-depth knowledge of digital marketing platforms and tools.
• Strong experience in managing and optimizing campaigns to achieve measurable outcomes.
• Expertise in lead generation strategies and performance analysis.
• Excellent team management and leadership skills.
• Strong analytical and problem-solving abilities.
• Effective communication and interpersonal skills.