(Immediate Joiners preferred) *Key Responsibilities:* 1. *Strategy Development:* - Develop and execute comprehensive digital marketing strategies tailored for the US market, including SEO, SEM, social media, content marketing, email marketing, and related topics. - Analyze market trends, customer insights, and competitor activities to identify opportunities for brand building & management. 2. *Team Leadership:* - Lead, mentor, and manage a team of digital marketing professionals, including specialists in SEO, PPC, social media, content, and analytics. - Set clear objectives, provide regular feedback, and foster a collaborative team environment. 3. *Campaign Management:* - Oversee the creation, execution, and optimization of digital marketing campaigns across various channels. - Ensure campaigns are aligned with business goals, brand guidelines, and are delivering measurable ROI. 4. *Performance Tracking & Reporting:* - Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, SEMrush, and others. - Provide regular reports and insights to senior management, recommending actionable improvements. 5. *Collaboration:* - Work closely with the sales, product, and creative teams to align marketing strategies with overall business objectives. - Coordinate with external agencies and vendors as needed. 6. *Budget Management:* - Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment. - Track and report on budget performance, making adjustments as necessary. *Qualifications:* - Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus. - 5+ years of experience in digital marketing, with a focus on the USA market. - Proven experience in leading and managing digital marketing teams. - Strong understanding of SEO, PPC, social media marketing, content marketing, email marketing, and analytics. - Familiarity with digital marketing tools and platforms such as Google Ads, Facebook Ads, LinkedIn, HubSpot, MailChimp, etc. - Excellent communication, leadership, and project management skills. - Data-driven mindset with the ability to analyze complex data and make informed decisions. - Experience working with B2B/B2C brands in the USA market Requirements: - Bachelor’s degree in Information Technology, or a related field. - Minimum of 7 years of experience in SEO with a strong emphasis on on-page optimization. - Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and any other. Proficiency in technical & statistical data preparation -Proficiency in Marketing Dossier Preparation - Solid understanding of HTML, CSS, and JavaScript as they relate to SEO. - Excellent analytical, organizational, and project management skills. - Strong communication and collaboration skills to work effectively with cross-functional teams. - Knowledge of the lighting industry is a plus. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Flexible schedule Paid sick time Paid time off Work Location: In person
Job Title: Performance Marketing Location: Vadodara Department: Marketing Experience Required: 3 to 5 + years (senior) Employment Type: Full-time--- Job Summary: We are looking for a data-driven and ROI-focused "E-commerce & Performance Marketing" to lead and optimize paid marketing campaigns across digital channels and Amazon Market Place. You will be responsible for driving customer acquisition, increasing Sales, improving CPA/ROAS, and scaling growth through paid media such as Amazon Ads, Google Ads, Meta (Facebook/Instagram), LinkedIn.Key Responsibilities: 1) Plan, launch, and optimize paid campaigns across digital channels and Amazon market place. 2) Manage budgets effectively to ensure high ROI across all campaigns. 3) Drive full-funnel campaign execution from audience targeting to landing page optimization. 4) Monitor campaign performance daily and generate performance reports (CTR, CPC, CPA, ROAS, LTV, etc.) 5) A/B test creatives, ad copies, audiences, and landing pages for continuous improvement. 6) Collaborate with design, content, and product teams to create effective ad assets and messaging. 7) Stay up to date with digital marketing trends and platform algorithm changes. 8) Leverage analytics tools (GA4, Google Tag Manager, etc.) for insights and conversion optimization. 9) Own the marketing performance dashboard and provide weekly/monthly reporting to stakeholders. ---Requirements 1) Bachelor's degree in marketing, Business, or a related field. 2) 3+ years of hands-on experience in performance marketing (Amazon, Google Ads, Meta Ads, etc.). 3) Strong understanding of attribution models, conversion tracking, and UTM parameters. 4) Proficient in Amazon Seller Central, Google Analytics, Meta Ads Manager, Google Ads Manager, and Excel. 5) Strong analytical and problem-solving skills. 6) Ability to manage multiple campaigns and prioritize tasks under tight deadlines. ---Nice to Have: 1) Experience with eCommerce / D2C / SaaS performance marketing. 2) Knowledge of SEO, email marketing, and CRM tools. 3) Familiarity with Ecommerce and digital marketing tools Job Types: Full-time, Permanent Pay: ₹358,165.96 - ₹1,518,368.05 per year Benefits: Flexible schedule Health insurance Paid sick time Paid time off Expected Start Date: 01/08/2025