Digital Marketing Team Lead

(Immediate Joiners preferred)

*Key Responsibilities:*

1. *Strategy Development:*

- Develop and execute comprehensive digital marketing strategies tailored for the US market, including SEO, SEM, social media, content marketing, email marketing, and related topics.

- Analyze market trends, customer insights, and competitor activities to identify opportunities for brand building & management.

2. *Team Leadership:*

- Lead, mentor, and manage a team of digital marketing professionals, including specialists in SEO, PPC, social media, content, and analytics.

- Set clear objectives, provide regular feedback, and foster a collaborative team environment.

3. *Campaign Management:*

- Oversee the creation, execution, and optimization of digital marketing campaigns across various channels.

- Ensure campaigns are aligned with business goals, brand guidelines, and are delivering measurable ROI.

4. *Performance Tracking & Reporting:*

- Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, SEMrush, and others.

- Provide regular reports and insights to senior management, recommending actionable improvements.

5. *Collaboration:*

- Work closely with the sales, product, and creative teams to align marketing strategies with overall business objectives.

- Coordinate with external agencies and vendors as needed.

6. *Budget Management:*

- Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.

- Track and report on budget performance, making adjustments as necessary.

*Qualifications:*

- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.

- 5+ years of experience in digital marketing, with a focus on the USA market.

- Proven experience in leading and managing digital marketing teams.

- Strong understanding of SEO, PPC, social media marketing, content marketing, email marketing, and analytics.

- Familiarity with digital marketing tools and platforms such as Google Ads, Facebook Ads, LinkedIn, HubSpot, MailChimp, etc.

- Excellent communication, leadership, and project management skills.

- Data-driven mindset with the ability to analyze complex data and make informed decisions.

- Experience working with B2B/B2C brands in the USA market

Requirements:
- Bachelor’s degree in Information Technology, or a related field.- Minimum of 7 years of experience in SEO with a strong emphasis on on-page optimization.- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and any other.

Proficiency in technical & statistical data preparation

-Proficiency in Marketing Dossier Preparation
- Solid understanding of HTML, CSS, and JavaScript as they relate to SEO.- Excellent analytical, organizational, and project management skills.- Strong communication and collaboration skills to work effectively with cross-functional teams.- Knowledge of the lighting industry is a plus.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person