Digital Marketing Team Lead

We are seeking a highly skilled Digital Marketer with 5–8 years of hands-on experience in managing digital campaigns, leading strategies, and driving growth across social media, search engines, and paid advertising channels. The ideal candidate should be capable of handling end-to-end digital marketing functions independently and mentoring junior team members.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Plan content calendars, marketing funnels, and campaign timelines.
• Perform competitor analysis and identify growth opportunities.
• Strategize and oversee content creation for Facebook, Instagram, LinkedIn, and YouTube.
• Implement trend-based content, reels, and viral strategies.
• Manage brand voice consistency across all platforms.
• Lead keyword strategy, on-page and off-page SEO activities.
• Guide website optimization and improve search rankings.
• Monitor technical SEO and collaborate with developers.
• Plan and manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns.
• Monitor conversions, optimize ad spend, and maximize ROI.
• Prepare detailed analytics reports on campaign performance.
• Review and approve ad copies, captions, creatives, and marketing materials.
• Guide designers and writers for high-quality output.
• Ensure brand style, grammar, and quality standards are maintained.
• Use Google Analytics, Search Console, CRM tools, and automation platforms.
• Provide weekly/monthly insights and data-driven recommendations.
• Track and report KPIs such as traffic, leads, and conversion rates.
• Create automated workflows and lead nurturing sequences
• Stay updated with digital marketing innovations and platform changes.
• Implement AI tools for content, scheduling, research, and analytics.
• Introduce automation processes to improve efficiency.

Required Skills

• Expertise in SMM, SEO, and PPC
• Strong knowledge of Google Ads & Meta Ads
• Proficiency in Canva, Analytics tools, and CRM platforms
• High-level copywriting & content planning
• Trend awareness and creative thinking
• Ability to manage multiple campaigns simultaneously
• Strong English communication and reporting skills

Preferred Qualifications

• Bachelor’s Degree or Diploma in Marketing / Digital Marketing
• Google Ads, Meta Blueprint, HubSpot certifications (preferred)

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Work Location: In person