Digital Marketing Team Lead

Job Description 

We are looking for a Digital Marketing Manager with 8+ years of experience to join our team. This key resource will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. 

Responsibilities 

• Plan and execute strategies for SEO (on-page and off-page), content marketing, social media (organic and ads), Google Ads, email marketing, and data
• Manage and improve online content, considering SEO and Google Analytics
• Managing, guiding and training the digital marketing team and motivating them to achieve their goals
• Manage all digital marketing channels to ensure brand consistency 
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize the user experience 
• Measure ROI and KPIs and prepare and manage our global digital marketing budget 
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Liaise with product owners and product marketing managers
• Monitor competition and provide ideas to stand out 

Requirements 

• Good knowledge of search engine optimization practices  
• Prior experience in content marketing, content growth and SEO  
• Outstanding ability to think creatively, strategically, and identify and resolve problems  
• Excellent verbal and written communication skills  
• Familiarization with Google analytics and Google Search Console  
• Experience with email marketing tools and CRM 
• Strong organizational, time management, and analytical skills