Digital Marketing Team Lead

Role & responsibilities

Strategy Development

• Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).
• Drive brand visibility and qualified lead generation to support business growth.

Campaign Management

• Measure and report performance of all digital campaigns against KPIs and ROI.
• Optimize campaigns using insights from analytics and conversion data.

Content Management

• Coordinate with teams to create high-converting landing pages and digital content.
• Oversee content distribution to align with lead generation goals.

Data & Revenue Analysis

• Analyze user journeys across touchpoints to improve conversion funnels.
• Track marketing-attributed revenue and optimize lead acquisition costs.

SEO and SEM

• Develop SEO strategies to increase organic traffic and search rankings.
• Manage paid campaigns on Google and Bing for high-quality lead generation.

Social Media Management

• Grow brand presence and engagement across social platforms.
• Oversee day-to-day content and performance of social channels.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person