Job
Description
About Woodenstreet: WoodenStreet is a leading omnichannel furniture and home décor brand in India, known for its strong customer trust and extensive presence. WoodenStreet serves over 10 lakh customers with 100+ experience stores across the country, leveraging deep capabilities in manufacturing, delivery, and customization. Backed by WestBridge Capital and Premji Invest, the brand is aggressively scaling its online, offline, and quick commerce channels, highlighting its growth potential and commitment to customer satisfaction. Role Overview- Key Points : 1. Full-funnel growth leadership : Own and drive growth engine. 2. Team management : Lead specialists across various channels (paid media, SEO, social performance, etc.). 3. Customer acquisition and retention : Focus on driving revenue growth. 4. Cross-functional collaboration : Work with CMO, tech/product, category, and creative teams. 5. Performance reporting : Present trends, strategy, and growth plans to founders and leadership. Key Responsibilities : 1. Performance Strategy & Execution : Lead paid acquisition across Google, Meta, marketplaces, and programmatic channels. 2. SEO & Organic Growth : Drive non-paid discoverability and traffic from search engines. 3. Affiliate Marketing : Build and scale affiliate partnerships. 4. CRM & Retention Channels : Focus on repeat, winback, and cart journeys through email, push, and WhatsApp. 5. Analytics & Funnel Optimization : Build dashboards, segment cohorts, run A/B tests, and improve CAC/LTV. 6. Budget Ownership : Optimize performance marketing spends for business impact. 7. Team Leadership : Manage and grow a high-performance team. 8. Cross-Functional Alignment : Collaborate with category, creative, tech, and product teams. Requirements : 1. Experience: 5-8 years in performance marketing/growth, with 2+ years of team management. 2. Technical Skills: Hands-on understanding of: Meta Ads Google Ads CRM platforms Attribution models Performance analytics 3. E-commerce Experience: Scaling budgets and channels in e-commerce or D2C. 4. Data-Driven: Strong analytical skills, with ability to create dashboards. 5. Creative Skills: Ability to craft compelling messaging and improve landing pages. 6. Work Environment: Thrives in fast-paced, high-accountability settings. 7. Location: Based in or willing to relocate to Udaipur full-time (relocation support provided). 8. Mindset: Founder's mindset, focused on business impact beyond channel metrics. Why This Role Matters : 1. Full-stack Ownership : Owns the revenue engine, not just one channel. 2. Visibility & Strategic Leverage : Directly impacts business goals, presenting to CMO and founders. 3. Room to Build : Opportunity to shape affiliate, CRM, and new-age funnels from scratch. 4. Cross-functional Exposure : Collaborates with tech, product, design, and data teams. 5. Leadership Opportunity : Builds, mentors, and grows the growth team. A Dynamic Day : 1. Morning Routine: Reviews campaign performance, identifies areas for improvement. 2. Collaboration: Works with CRM exec on cart abandonment winback flow. 3. Landing Page Optimization: Tweaks copy and flow with product and brand teams. 4. Growth Sync: Aligns with category and SEO lead on keyword gaps and affiliate updates. 5. Ongoing Tasks: Manages bids with performance manager, debriefs with CMO. Show more Show less
