Performance Marketing Lead

Job_Description":" Role Overview- Key Points: 1. Full-funnelgrowth leadership : Own and drive growth engine. 2. Teammanagement: Lead specialists across various channels (paid media, SEO, socialperformance, etc.). 3. Customeracquisition and retention : Focus on driving revenue growth. 4. Cross-functionalcollaboration : Work with CMO, tech/product, category, and creativeteams. 5. Performancereporting : Present trends, strategy, and growth plans to founders andleadership. Key Responsibilities: 1. Performance Strategy & Execution : Lead paidacquisition across Google, Meta, marketplaces, and programmatic channels. 2. SEO & Organic Growth : Drive non-paid discoverability and traffic from search engines. 3. Affiliate Marketing : Build and scale affiliate partnerships. 4. CRM & Retention Channels : Focus on repeat, winback, andcart journeys through email, push, and WhatsApp. 5. Analytics & Funnel Optimization : Builddashboards, segment cohorts, run A/B tests, and improve CAC/LTV. 6. Budget Ownership : Optimize performance marketing spends for business impact. 7. Team Leadership : Manage and grow a high-performance team. 8. Cross-Functional Alignment : Collaborate with category,creative, tech, and product teams. Why This Role Matters: 1. Full-stack Ownership : Owns the revenue engine, not just one channel. 2. Visibility & Strategic Leverage : Directlyimpacts business goals, presenting to CMO and founders. 3. Room to Build : Opportunity to shape affiliate, CRM, and new-age funnels fromscratch. 4. Cross-functional Exposure : Collaborates with tech, product, design, and data teams. 5. Leadership Opportunity : Builds, mentors, and grows the growth team. A Dynamic Day: 1. Morning Routine: Reviews campaign performance, identifies areas for improvement. 2. Collaboration : Works with CRM exec on cart abandonment winback flow. 3. Landing Page Optimization : Tweaks copy and flow with product and brand teams. 4. Growth Sync: Aligns with category and SEO lead on keyword gaps and affiliateupdates. 5. Ongoing Tasks: Manages bids with performance manager, debriefs with CMO. Requirements Requirements: 1. Experience:5-8 years in performance marketing/growth, with 2+ years of team management. 2. TechnicalSkills: Hands-on understanding of: - Meta Ads - Google Ads - CRM platforms - Attribution models - Performance analytics 3. E-commerceExperience: Scaling budgets and channels in e-commerce or D2C. 4. Data-Driven:Strong analytical skills, with ability to create dashboards. 5. CreativeSkills: Ability to craft compelling messaging and improve landing pages.