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Performance Marketing Lead

Performance Marketing Lead

eDataBae

3 years

18 - 22 Lacs

gurugram haryana india

Posted:12 hours ago| Platform:

Apply

Skills Required

marketing drive retention efficiency scaling strategy test targeting messaging budgeting forecast analytics reports data ads looker interpretation crm

Work Mode

On-site

Job Type

Full Time

Job Description

Role: Performance Marketing Lead

Location:

Sector-56, Gurgaon

Working Mode:

WFO, (5.5 Days with Alternate Saturdays Off)

Experience:

3+ Years

Job Overview

We are looking for a

Performance Marketing Lead

to drive the brand’s paid growth across all digital channels. This role is responsible for

full-funnel media strategy

, campaign execution, optimisation, and delivering

efficient CAC and strong ROAS

while building scalable acquisition and retention engines. You will manage large monthly budgets, run rapid experiments, and work closely with brand, growth, creative, and product teams to deliver high-impact results.

Key Responsibilities

Own Paid Media Across Channels
Plan, execute, and optimise campaigns on Meta, Google, YouTube, Affiliates, Programmatic
Own daily performance dashboards (CAC, ROAS, CVR, CTR, AOV, LTV)
Ensure channel efficiency and profitable scaling at all times
Full-Funnel Strategy & Optimisation
Build upper-funnel + mid-funnel + performance-led campaigns
Rapidly test creatives, audiences, landing pages, and targeting frameworks
Manage remarketing, retention, and cross-sell funnels
Creative Strategy & Testing
Collaborate with brand and creative teams to build high-performance ad creatives
Run structured A/B tests across formats (UGC, motion, product films, seasonal edits)
Share insights on hooks, messaging, and visuals driving maximum impact
Website & Conversion Alignment
Partner with CRO / Growth to align landing pages and funnels
Improve conversion rates via insights from traffic behaviour
Implement UTM frameworks, attribution models, and funnel tracking
Budgeting & Forecasting
Own monthly media planning
Forecast spends needed to achieve revenue goals
Analytics & Reporting
Build structured reports for daily, weekly, and monthly performance
Use data tools (GA4, Ads Manager, Looker, etc.) for deep insights
Track cohorts, ROAS trends, and channel-wise contribution
Lead quarterly growth sprints with clearly defined hypotheses & outcomes

Requirements

3-6 years of hands-on performance marketing experience (D2C preferred)
Deep expertise in Meta + Google ecosystem
Strong analytical and data interpretation skills
Experience managing high budgets with proven ROAS/CAC discipline
Ability to work cross-functionally with creative, brand, CRM, and product teams
Fast learner with a bias for action, speed, and testing
Experience in fashion, beauty, lifestyle, or similar industries is a plus

Skills: pages,campaigns,performance marketing,strategy

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