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Overview: We seek a Performance Marketing Lead to drive user growth through data-driven, full-funnel paid campaigns across Meta, Google, and other digital platforms. The ideal candidate will have a strong background in app marketing, budget optimization, and team leadership, with a proven track record of scaling performance campaigns in fast-paced consumer startups. 🚀 Key Responsibilities: Plan and execute end-to-end paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms. Drive and scale user acquisition efforts while maintaining strong LTV to CAC ratios. Manage high monthly ad spends with a focus on daily and weekly performance optimization. Own campaign performance reporting and analytics—track KPIs, extract actionable insights, and guide strategic decisions. Stay on top of platform updates, new ad formats, and emerging trends in performance marketing. Collaborate closely with product and tech teams to ensure seamless implementation and optimization of tracking systems, attribution tools, and pixel events. ✅ Requirements: 5+ years of experience in performance marketing, with at least 3 years focused on app marketing. Proven experience in leading and managing a team of at least 3 members. Demonstrated success in managing large budgets and scaling paid acquisition campaigns. Proficiency in Meta Ads Manager, Google Analytics, mobile measurement platforms (like AppsFlyer or Branch), and spreadsheet tools for data analysis. Strong analytical mindset with hands-on experience in building performance dashboards and campaign reports. Ability to work independently in a fast-paced, startup environment with a strong sense of ownership. Prior experience in B2C apps, D2C brands, or gaming startups is a strong advantage. The FRND team operates six days a week, with every 1st and 3rd Saturday working About FRND FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships. Why FRND? Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA. Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success. Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital. Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work. Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions. Show more Show less
