Performance Marketing Lead

We are a US-based fintech company revolutionizing global trade for SMEs. At Drip Capital, we re redefining the future of trade finance and facilitation, empowering small and medium-sized enterprises (SMEs) to scale internationally with ease. With the global SME trade market exceeding $5 trillion, our mission is to provide businesses in emerging markets with seamless access to capital eliminating red tape and outdated processes. By leveraging cutting-edge technology, we make trade finance fast, efficient, and hassle-free. Beyond financing, we simplify trade and sourcing, helping SMEs navigate global markets effortlessly. Headquartered in Palo Alto, California, with offices in India, Drip Capital is strategically positioned to meet the evolving needs of SMEs in emerging markets. Backed by top investors including Accel, Peak XV, Wing VC, Sequoia India, Y Combinator, GMO, SMBC Japan, Barclays, and IFC Drip has facilitated over $7 billion in trade across 10,000+ buyers and sellers. As we continue to grow, we remain committed to transforming global trade for SMEs worldwide. Role Overview We re looking for a Performance Marketing leader to drive growth in the US market our largest and fastest-growing region. You ll own and execute high-impact digital campaigns to drive brand awareness and inbound lead generation, working hand-in-hand with sales, content, and product marketing teams. This is not just another "set-it-and-forget-it" role. Were looking for a doer, a tinkerer, a strategic thinker with a performance mindset who s ready to move fast and scale faster. What You ll Be Doing Strategy Execution: Own and execute the end-to-end performance marketing strategy across paid (Google Ads, LinkedIn, Display, etc.) and unpaid (SEO, content marketing, etc.) channels. Team Leadership: Manage and mentor a cross-functional team of content creators, campaign managers, and SEO specialists to deliver consistent brand and lead generation outcomes. SEO Ownership: Drive organic visibility through a data-driven SEO roadmap. Collaborate with content and product teams to ensure alignment with SEO best practices. Campaign Management: Plan, implement, and optimize integrated marketing campaigns that clearly articulate product value propositions to our B2B target audience. Analytics Optimization: Analyze performance data to continuously improve conversion metrics, CAC, and overall marketing ROI. US Market Focus: Design and tailor campaigns specifically for the US B2B landscape, ensuring messaging, channels, and tactics are localized and effective. Cross-functional Collaboration: Work closely with Product, Sales, and Founders to align on growth goals and messaging consistency. What Makes You a Great Fit 5 8 years of progressive experience in B2B marketing, with a strong focus on performance channels. Demonstrated success in managing both paid and organic marketing strategies. Deep understanding of SEO principles and content strategy. Experience in US B2B markets is a must. Proven leadership capabilities and ability to inspire and guide a team. Strong analytical mindset with comfort in using data to make informed decisions. Excellent written and verbal communication skills; ability to represent marketing initiatives with executive presence. Exposure to fintech or SaaS is a plus.