Performance Marketing Executive

Job Description

Company ** Mellow Designs is a branding and digital marketing studio. We handcraft and grow brands with our services, which include designing logos from scratch to building a complete visual identity, website design, advertising, social media marketing, media planning, photography, and videos. We also provide consultation and strategic business development solutions for our clients. We're a small yet mighty team of designers, artists, and writers. Rohit Dhongade, founder and creative director, founded Mellow Designs in 2018 as he observed the dire need for creative, high-quality design. We still believe in the same values. We focus on quality over quantity. This has led us to work with some of the renowned brands in a very short span of time. We join hands with people who work for creative satisfaction and not just for money. ‍ ‍Our Clients 3M, Helios, Titan, Bosch, Gold’s Gym, Puravankara, Provident, Nandu’s, Zoomcar, Spar, Indira’s, Quess, Hairline, Indira’s Food, Embassy, Himalaya, Dotpe, Himalaya, to name a few.‍ ‍ Our Website www.mellowdesigns.co Job Summary Job Summary We need a Performance Marketing Manager with minimum experience of 2 years in agency with a role as performance marketer. The ideal candidate will be an expert in Google Ads, Meta Ads, SEO, Influencer Marketing, and campaign analytics, with a proven track record of driving performance and delivering measurable results. If you’re passionate about digital growth, performance optimization, and content promotion through OTT platforms, we’d love to hear from you. Key Responsibilities Performance Advertising (Google & Meta Ads) Develop media plans for clients, setup the campaigns, and manage paid campaigns on Google Ads and Meta platforms. Optimize campaigns based on data to achieve lower CACs and higher ROIs. Monitor ad performance daily, ensuring alignment with marketing goals and KPIs. Influencer Marketing Identify and engage with influencers to amplify brand reach and engagement. Oversee influencer campaigns from planning to reporting. Evaluate campaign impact and provide insights for improvement. Campaign Strategy & Execution Assist in developing innovative, multi-channel digital marketing strategies. Stay updated with digital marketing trends, tools, and technologies. Coordinate with internal teams to ensure cohesive marketing efforts. Performance Analysis & Reporting Create detailed weekly and monthly reports tracking campaign metrics Analyze campaign performance and generate actionable insights. Present reports in a clear, visually engaging format. Search Engine Optimization (SEO) Execute on-page and off-page SEO strategies to enhance website rankings and organic visibility. Conduct keyword research, competitor analysis, and technical audits. Monitor SEO performance and collaborate with the SEO team on strategic implementations. Key Requirements Minimum 4 years of experience in digital and performance marketing, preferably in an agency environment. Deep understanding of media planning, budget management, campaign execution, and optimization. Proven success with Google Ads, Meta Ads, and Influencer Marketing strategies. Familiarity with OTT advertising platforms and content monetization opportunities. Proficient in Google Analytics, Google Ads Manager, Meta Business Suite, and leading SEO tools. Strong analytical thinking with the ability to interpret data and make strategic recommendations. Excellent communication, organizational, and time-management skills. Ability to create and present structured, data-driven marketing reports and strategies. Preferred Qualifications Bachelor’s degree in marketing, Business, or a related field (preferred, not mandatory). Google Ads and Meta Ads certifications are a plus. Demonstrated experience with content marketing and social media strategies. We value creative thinkers over degrees—smart ideas and sharp execution matter most. Key Skills Creative and strategic mindset Tech-savvy with social and digital fluency Excellent written and verbal communication Strong attention to detail and performance metrics What You Get To Learn You will work with international brands and understand the workflow and quality expected of them. How to execute your ideas quickly. Your senior is a hack master, so you get to learn all the shortcuts to finish the work smartly instead of taking long routes. You will get a chance to learn the complete process of branding how to execute it on a technical level. You will learn leadership skills and how to execute your ideas with a team ‍ What will help you bond with us? You have great taste in music. We love Lumineers and Coldplay. Original ideas over “inspired” ideas. Show us your sketchbook, not just the portfolio. You are capable of executing tasks without being bossed/babied. Chill and work. But getting work done as per the timeline. We do not entertain excuses. Pet person. Or at least not allergic to fur. (We have a cat, we call him Suki) ‍ ‍Perks Of Working At Mellow Morning tea, Lunch, and snacks will be on us. Interactive and brainstorming sessions with the entire team. Occasional foosball matches with team mates. You will have weekends for yourself. We do not work on weekends nor do we promise any deliverables during weekends. Health insurance coverage for you. Alternate Thursday team building activities. Upto six work from home provided per month. ‍ If shortlisted, the team will reach out. Show more Show less