Nirant Homes

Key Responsibilities : Campaign Strategy : Develop and execute performance marketing campaigns across digital channels (Google Ads, Facebook, Instagram, LinkedIn, etc.) to drive lead generation, sales, and brand awareness. Optimization : Continuously monitor, analyze, and optimize paid media campaigns to improve conversion rates and ROI. Analytics & Reporting : Use analytics tools like Google Analytics, SEMrush, and Facebook Insights to measure performance and generate weekly/monthly reports on KPIs. Budget Management : Allocate and manage budgets for paid campaigns, ensuring maximum ROI. Market Research : Conduct competitive analysis and stay up-to-date with industry trends and new digital marketing strategies. Collaboration : Work closely with creative, content, and sales teams to ensure campaign objectives are met. SEO & SEM : Oversee the execution of SEO and SEM strategies to enhance online visibility and rankings. A/B Testing : Conduct A/B testing of landing pages, ads, and creatives to optimize campaign performance.