Performance Marketing Executive

We are looking for a Performance Marketing Fresher who is sharp, analytical, and eager to learn how to run high-performing ad campaigns on Meta, Google, and other paid platforms. This role is ideal for someone who enjoys numbers, creativity, and problem-solving, and wants to build a strong foundation in digital advertising.

Responsibilites

• Assist in setting up Meta Ads and Google Ads campaigns across multiple industries

• Research target audiences, interests, demographics, and competitor ads

• Write ad copies, headlines, hooks, and variations for testing

• Coordinate with designers and video editors to produce ad creatives

• Monitor daily performance metrics: CPC, CTR, CPM, CPL, ROAS

• Prepare structured performance reports for clients and internal reviews

• Analyse campaigns to identify what worked, what didn’t, and why

• Help manage lead forms, landing page flows, and WhatsApp/CRM integrations

• Support optimisation tasks such as budgeting, audience refinement, and creative testing

• Maintain campaign sheets, naming conventions, and internal trackers

• Perform regular A/B tests and document outcomes for learning

• Stay updated on platform changes, ad trends, policies, and new features

• Follow Profitcast’s internal SOPs for campaign setup, optimisation, reporting, and client communication

Job Type: Full-time

Pay: ₹16,000.00 - ₹20,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Are you willing to complete a two-month internship to demonstrate your skills?
• Given your expertise and background, what CTC do you expect?
• This is an entry-level position for freshers with 0–1 year of experience. Does this match what you are applying for?
• Are you comfortable working onsite at our East Tambaram, Chennai location?

Education:

• Bachelor's (Preferred)

Work Location: In person