Performance Marketing Executive

Job Description: Meta & Taboola Specialist

Position: Meta & Taboola Campaign Specialist

Experience: 2–4 Years

Location: Noida

Industry: Real EstateEmployment

Type: Full-TimeRole

Overview

We are looking for a results-driven Meta & Taboola Specialist to manage, optimize, andscale paid advertising campaigns across Meta (Facebook & Instagram) and Taboolaplatforms. The role requires strong analytical skills, creativity in ad strategy, and hands-onexperience in performance marketing.

Key Responsibilities

Meta Ads (Facebook & Instagram)

• Plan, create & manage campaigns across Facebook Ads Manager.
• Build and optimize ad sets using A/B testing, audience segmentation, and biddingstrategies.
• Monitor daily performance, CTR, CPC, ROAS, and optimize accordingly.
• Develop creatives briefing for designers and ensure compliance with platformpolicies. Manage full-funnel campaigns (Awareness, Consideration, Conversions).

Taboola Native Advertising

• Plan and manage Taboola native ad campaigns for traffic, leads & conversions.
• Optimize content titles, thumbnails, CPC bidding, and placement performance.
• Analyze publisher-level data and adjust budgets for maximum ROI.
• Improve content quality score and reduce CPA through continuous testing.

Analytics & Reporting

• Track campaign performance through Meta Ads Manager, Taboola Dashboard &Google Analytics.
• Prepare weekly/monthly reports with insights, learnings, and improvement plans.
• Implement pixel tracking, UTM parameters, and conversion goals.

Cross-Team Collaboration

• Work closely with creative, content, and product teams to align campaigns withbusiness objectives.
• Provide input on landing page improvements to increase conversion rates.

Required Skills & Qualifications

• 6 Months to 2 years of hands-on experience running Meta and Taboola ad campaigns.
• Strong understanding of performance marketing metrics (CPC, CTR, CPA, ROI,ROAS). Experience with remarketing, custom audiences, and lookalike audiences.
• Knowledge of content-based/native advertising best practices.
• Proficiency with Google Analytics, tracking tools & reporting dashboards.
• Strong analytical mindset and ability to interpret data.
• Good communication and campaign planning skills.

Preferred (Good to Have)

• Experience in managing ₹5L–₹30L monthly ad budgets.
• Basic understanding of landing page CRO.

Why Join Us?

• Opportunity to work on high-growth campaigns across global platforms.
• Performance-driven culture with continuous learning.
• Exposure to multi-channel marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person