Performance Marketing Executive

Location:

Company:

BulBul is a premium women’s ethnic wear brand backed by its own export-standard manufacturing unit. We focus on strong design depth, quality fabrics, and impeccable stitching, selling across marketplaces and D2C, and are now doubling down on performance marketing to scale profitably across India and international markets.

If you live inside Ads Manager dashboards, think in ROAS and CAC, and enjoy squeezing extra performance out of every rupee spent, you’ll fit right in.

data-driven Performance Marketer

You will plan, execute, optimize, and scale campaigns for BulBul’s D2C website and marketplaces, working closely with the founders, creative team, and product team.

• Plan, launch, and optimize high-ROI performance campaigns across

  Meta (Facebook/Instagram), Google Ads, Amazon Ads

  , and other relevant digital channels.
• Own and improve key performance metrics –

  ROAS, CAC, CTR, CPM, Conversion Rate, MER, cost per purchase/lead

  .
• Build and execute

  full-funnel strategies

  (awareness → consideration → retargeting → retention) for both new and existing audiences.
• Set up, manage, and optimize campaigns for

  D2C website sales, lead generation, and marketplace performance

  (especially Amazon).
• Run structured

  A/B tests

  on creatives, copies, offers, audiences, placements, bidding strategies, and landing pages.
• Work with the creative/content team to

  brief and refine ad creatives

  based on performance insights and audience behavior.
• Continuously refine

  audience segmentation

  (interests, behaviors, lookalikes, custom lists, remarketing pools) to reduce wastage and scale winners.
• Monitor

  daily campaign performance, budgets, and pacing

  ; make real-time tweaks to avoid overspend/underspend and hit monthly targets.
• Set up, manage, and troubleshoot

  tracking & attribution

  : Meta Pixel, Google Tag, GA4, conversion APIs, events, UTM parameters, custom conversions.
• Analyze performance using

  GA4, ad platform dashboards, and internal reports

  ; convert data into clear action plans.
• Work with the website/product team to improve

  conversion rate (CRO)

  – landing page content, layout, load speed, funnel drop-offs, checkout.
• Prepare

  weekly and monthly performance reports

  with insights, learnings, and next steps for management.
• Maintain a

  clear testing roadmap

  – define hypotheses, test design, sample size, timelines, and success metrics.
• Identify and experiment with

  new channels and tactics

  (affiliates, influencer whitelisting, native ads, etc.) to scale growth profitably.
• Stay updated with

  platform policy changes, new features, and best practices

  , and apply them proactively.
• Collaborate with sales, branding, and inventory teams to ensure campaigns align with

  stock availability, launches, seasonality, and margin goals

  .

• 2–5 years of

  hands-on experience

  in performance marketing (actual campaign execution & optimization, not just coordination).
• Strong working knowledge of:

• Meta Ads Manager

• Google Ads (Search, Performance Max, YouTube, Display)

• Amazon Ads

  (Sponsored Products, Sponsored Brands, Sponsored Display).
• Solid understanding of

  D2C funnels, e-commerce metrics, and attribution

  .
• Comfortable working daily inside

  GA4, ad dashboards, Excel/Google Sheets

  to track and analyze performance.
• Strong grip on numbers – you should be able to explain

  ROAS, CAC, LTV, payback period, break-even point

  clearly.
• Experience with

  pixels, tags, events, UTMs, and basic troubleshooting

  for tracking issues.
• Ability to work in a fast-moving environment where

  testing, failing fast, and iterating

  is the norm.
• Clear communication – you can explain what’s working, what’s not, and what you’ll do next in simple language.

• Prior experience in

  Women’s Ethnic Wear / Women’s Fashion / Apparel

  category.
• Hands-on experience scaling

  Amazon Ads

  for fashion/e-commerce brands.
• Experience with other marketplaces (Myntra, Nykaa Fashion, Ajio, etc.) and their ad ecosystems.
• Basic understanding of

  CRO tools, landing page builders, or heatmap tools

  (e.g., Hotjar, Clarity).

• Direct exposure to

  founder-led decision making

  and a chance to shape BulBul’s growth engine.
• Freedom to

  test, experiment, and build your own performance playbook

  , as long as it’s backed by numbers.
• A performance-linked structure where

  results are noticed and rewarded

  .