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Studymedic
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Performance Marketing Executive

Performance Marketing Executive

2 - 7 years

|

5 - 9 Lacs

Posted:22 hours ago| Platform:

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Skills Required

content management social media analytical management marketing executive digital advertising monitoring creative content testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Data-driven, results-focused, and passionate about scaling paid media campaigns. In this role, you'll be responsible for managing and optimizing advertising strategies across multiple digital channels to drive growth, conversions, and ROI.

Key Responsibilities

Plan, launch, and optimize paid campaigns across
Search, Display, Social Media, and Programmatic
channels.
Manage advertising budgets effectively, ensuring efficient allocation across platforms to maximize performance.
Monitor key metrics including
CPA, CTR, ROAS
, and other KPIs to track campaign effectiveness.
Run and manage campaigns on platforms including
Google Ads, Bing Ads, Meta (Facebook Instagram), LinkedIn
, and others.
Identify and test new channels, targeting strategies, and creative formats to unlock growth opportunities.
Collaborate cross-functionally with
creative, content, and product teams
to align on campaign strategies and ensure messaging consistency.

SKILLS

Proven experience in
performance marketing, digital advertising, or paid media
.
Deep understanding of paid media platforms, audience segmentation, and campaign tracking.
Strong analytical mindset with proficiency in data tools and reporting.
Ability to manage multiple campaigns simultaneously while hitting performance targets.
Experience leading and mentoring junior team members.
Excellent communication skills and ability to work cross-functionally.

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Performance Marketing Executive

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