Performance Marketing Executive

Job Summary:

Responsibilities

• Customer acquisition via digital marketing and maximising LTV for clients.
• Setting up and managing all paid digital marketing channels, and driving conversions on client's website by deeply understanding and analysing user journey.
• Analysing traffic from different channels, optimising it based on business targets.
• Deriving consumer understanding using the website data & digital marketing channels and using it to devise digital marketing strategies.
• Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the respective channels.
• Constantly improving conversion on the website by analysing the entire conversion funnel. To lead revenue initiatives for clients that may be cross functional involving tech and product teams.
• Creating daily dashboards for driving improvement, checking on breakages that might have taken place and rectifying if any
• Coordinate activities for the client between multiple departments
• Coordinate client review meetings.
• Ensure high levels of quality for client requirements.
• Ensure client retention.
• Ensure timely execution of projects.
• Ensure timely reporting for clients.
• Keep communication channels open between client, Performance team members and Business Development team.

Requirements & Qualifications

• 3+ years of relevant work experience in performance marketing and analytics of which 1-2 years should be in client & project management roles.
• Expertise in key DM channels like Google, Facebook/Instagram etc. to drive top of the funnel, SEM & Remarketing
• Proven experience/knowledge as Performance Marketing Executive or similar role
• Strong understanding of Internet Marketing principles.
• Strong verbal and written communication skills.
• Ability to prioritize strategically and analyze large sets of data.
• Prior experience in e-commerce industry would be preferred
• Ability to work in an unstructured fast paced environment is critical for success.
• Any experience within a start-up/scale up environment would seriously impress!

Top reasons to work for Ubiz Digital

• Opportunity to work for the premium brands
• Working in a startup atmosphere to help improve your learning curve.
• Vibrant work-culture
• Flexible timing policy
• 5 days working
• Lucrative salary packages for the right candidate