Performance Marketing Executive

The Social Media Performance Marketing Specialist will lead exposure marketing, paid advertising, and social media management efforts. This role is responsible for developing and executing performance-driven campaigns, analyzing results, and optimizing strategies to grow brand visibility, engagement, and ROI across social platforms

Key Responsibilities:

• Develop, implement, and manage social media and performance marketing campaigns across platforms.
• Plan, launch, monitor, and optimize paid social advertising to achieve KPIs such as reach, impressions, engagement, CTR, CPC, and ROI.
• Track, analyze, and report on key performance metrics (e.g., reach, engagement, conversions) to identify trends and insights for improvement.
• Use analytics tools and advertising platforms (e.g., Meta Business Suite) to monitor results and inform optimizations.
• Manage organic social media pages, including content planning, posting, community engagement, and audience growth.
• Create engaging content (text, images, video) aligned with campaign objectives and brand voice.
• Collaborate with creative, content, and marketing teams to ensure cohesive campaigns and messaging.
• Stay up to date with social media trends, platform updates, and performance marketing best practices.

Required Skills & Qualifications:

• Proven experience in performance marketing and social media campaign management.
• Strong understanding of paid social advertising and performance metrics.
• Proficiency with social media platforms and performance analytics tools.
• Ability to manage social media pages and drive engagement.

Job Type: Full-time

Pay: ₹17,000.00 - ₹35,000.00 per month

Work Location: In person