Posted:1 day ago|
Platform:
Remote
Full Time
Job description:
Job description:
Job description:
Key Responsibilities:
Participate in forming effective paid search strategies,
Launch and optimize various PPC campaigns,
Oversee accounts on search platforms (e.g. Google AdWords, Bing),
Be involved in keyword selection and audience targeting,
Monitor budget and adjust bids to gain better ROI,
Track KPIs to assess performance and pinpoint issues,
Produce reports for management (e.g. dashboards),
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels,
Maintain partnerships with PPC ad platforms and vendors,
Find ways to reduce the risk of click fraud,
Keep abreast of PPC and SEM trends,
Requirements:
Proven experience as a PPC Manager or Digital Marketing Specialist,
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts,
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred,
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.),
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel),
Excellent communication skills,
Analytical thinking with strong math skills,
AdWords certification is a plus.
Job Type: Full-time
Education: Bachelor's (Required)
Experience: Performance marketing: 2 to 5 years (Required)
English (Preferred)
Job Type: Full-time
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: Remote
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