Performance Marketing – Amazon / Blinkit Ads Expert

About the Job

Role Overview:

Amazon Ads Manager

Key Responsibilities:

Amazon Advertising Strategy & Execution

• Create, manage, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to maximize performance.
• Identify opportunities for growth through keyword optimization, competitor analysis, and ad placements.
• Continuously A/B test ad creatives, bidding strategies, and targeting methods to enhance conversion rates.

Campaign Optimization & Performance Analysis

• Monitor ad performance daily and make data-driven adjustments to bids, budgets, and targeting.
• Improve ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CVR (Conversion Rate) to maximize profitability.
• Implement negative keywords and refine targeting strategies to eliminate wasted ad spend.
• Track and analyze campaign performance using Amazon Advertising Console, Amazon Brand Analytics, Helium 10, Amazon Pi, and other analytics tools.

Budget & Bidding Strategy Management

• Allocate advertising budgets efficiently across different campaigns and product categories.
• Develop automated and manual bidding strategies based on performance trends.
• Ensure ad spend is aligned with business goals while maximizing revenue and profitability.

Keyword Research & Market Analysis

• Conduct in-depth keyword research to identify high-performing keywords for Amazon India.
• Perform competitor analysis to understand market trends, pricing, and promotional strategies.
• Leverage Amazon’s Search Term Reports and Market Insights to refine advertising tactics.

Creative & Content Optimization

• Collaborate with content and design teams to develop engaging ad creatives, including compelling ad copies, A+ Content, and Amazon Storefront optimization.
• Ensure ad messaging is optimized for customer engagement and conversion.

Reporting & Insights

• Prepare weekly, monthly, and quarterly reports on ad performance, spend, and key KPIs.
• Provide actionable insights and strategic recommendations to stakeholders based on campaign data.
• Stay updated on Amazon’s advertising trends, algorithm updates, and new features.

Meta Ads (Facebook / Instagram)

• Proficiency in Meta Ads Manager for running full-funnel campaigns (brand awareness, lead gen, conversions).
• Audience segmentation (custom, lookalike, retargeting), pixel setup, and event tracking.
• A/B testing creatives, placements, bidding strategies (manual/automated) to improve CTR, CVR, and ROAS.

Google Ads (Search / Display / Shopping / YouTube)

• Strong command of Google Ads campaigns including Search, Display, Shopping, and Video.
• Keyword strategy, smart bidding, audience targeting, and conversion tracking optimization.
• Experience scaling campaigns while controlling cost per conversion (CPA, CPL).

Requirements:

• 4+ years of hands-on experience managing Amazon Ads.
• Proven track record of improving ACoS, ROAS, and other key ad performance metrics.
• Experience working with Amazon Advertising Console, Amazon Seller/Vendor Central, Amazon Pi, and third-party PPC tools (e.g., Helium 10, Perpetua, Pacvue, Sellics, or Jungle Scout).
• Strong understanding of Amazon's advertising ecosystem and algorithms.
• Analytical mindset with expertise in Google Sheets, Excel (pivot tables, VLOOKUP, macros), and data visualization tools.
• Knowledge of SEO, conversion rate optimization (CRO), and product listing optimization.
• Strong communication and presentation skills for reporting insights to management.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Experience with Amazon DSP and programmatic advertising.
• Knowledge of regional and seasonal shopping trends in India (e.g., Prime Day, Great Indian Festival, etc.).
• Experience with automated bid management tools and AI-driven ad optimization strategies.

Additional Information:

Location:

Company:

Working Days:

• ✅

  Salary:

  ₹70,000 to ₹1,00,000 per month (depending on experience and skills)