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2.0 years
0 - 0 Lacs
Thiruvananthapuram
On-site
Job Description : We are seeking a data-driven Performance Marketer responsible for planning, executing, and optimizing digital advertising campaigns across multiple platforms. In this role, you will drive lead generation, customer acquisition, and revenue growth by managing paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. The ideal candidate should have strong analytical skills, experience in campaign optimization, and a deep understanding of performance marketing strategies. Key Responsibilities: Marketing Strategy Ownership : Define and lead the overall marketing strategy across digital and offline channels, aligned with business objectives and intake cycles. Digital Marketing Leadership: Drive performance marketing, digital lead generation, media planning, and digital partnerships. Branch Marketing Oversight: Design and supervise localized marketing campaigns tailored to branch-level needs. Ensure alignment with sales targets, market priorities, and student demographics across cities. Event Marketing & Activations: Strategic planning and execution of education events, webinars, and promotional campaigns to increase brand visibility and drive engagement. Team & Stakeholder Management: Collaborate with leadership, sales heads, and external partners to deliver measurable impact. Budget Ownership & ROI Tracking: Develop and manage the marketing budget. Monitor spends, campaign effectiveness, and return on investment (ROI) across all initiatives. Key Reporting Metrics: Marketing-qualified leads (MQLs) per channel Cost per lead (CPL) and conversion metrics Branch-level campaign impact and walk-ins Event attendance, engagement, and post-event conversions Brand awareness and student recall (where measured) Marketing ROI and budget adherence Leadership Competencies: Strategic Thinking: Ability to craft long-term marketing vision aligned with organizational goals. Execution Excellence: Proven capability to translate strategy into actionable, measurable plans. Cross-Functional Influence: Adept at collaborating with leadership, operations, sales, and external stakeholders. Team Leadership: Experience managing diverse, high-performing teams and vendor ecosystems. Analytical Mindset: Strong focus on data, metrics, and continuous performance improvement. Agility & Innovation: Comfort with a fast-paced environment and a constant focus on trying new approaches. Required Qualification and Skills : Experience: 2+ years of experience in performance marketing and digital advertising. Creative mindset with the ability to generate innovative marketing ideas Proven experience managing integrated marketing strategies across digital, offline, regional, and event platforms. MBA or equivalent qualification in Marketing or related field preferred. Experience in scaling multi-location or multi-market campaigns is highly desirable. Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms Preferred Qualifications: Google Ads & Meta Ads certification is a plus. Experience running performance campaigns for SaaS, EdTech, or E-commerce businesses Knowledge of marketing automation tools (HubSpot, Marketo, or similar). Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Work Location: In person
Posted 1 month ago
3.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Our Story ISMG is a tech-enabled, global intelligence firm specializing in cybersecurity, journalism, technology, and artificial intelligence. We deliver a comprehensive portfolio of content, data analytics, training, and market intelligence to support cybersecurity, operational technology (OT), fraud prevention, and risk management industries. With a network of 20+ brands, 38 digital media platforms, and over 400 global events annually, we engage a community of 1.8 million subscribers worldwide. The Opportunity ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist ! In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives. You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units. Responsibilities Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot Leading the technical implementation of marketing automation workflows & strategies to align with business objectives Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions Qualifications Bachelor's degree in a related field 3+ years of experience in marketing automation & operations (certification preferred) Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools Hands-on experience with marketing technology integrations, analytics, & automation tool Ability to design, test, document, deploy, & maintain third-party integrations with Market Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data-driven insight to optimize strategies Proficiency in HTML/CSS
Posted 1 month ago
50.0 years
6 - 7 Lacs
Gurgaon
On-site
About the Opportunity Job Type: Fixed Term Contractor Contract duration : 11 months. Application Deadline: 27 June 2025 Job Description Title Marketing Data Management FTC Department Global Marketing Location Gurgaon Reports To Siobhan Histed Level Marketing - 4 (Max - lower can apply) We’ve been helping clients plan and save for their futures for over 50 years. From more than 25 locations around the world, we provide investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We think generationally and look to the long term. And today, building on the security of private ownership and our clear sense of purpose, we’re growing our business like never before. Join us and you’ll be part of the progress we’re making. In our welcoming, caring culture, you’ll work with all kinds of people to find new and better ways to help our clients. Your views will be valued and your professional goals will be supported. And you’ll discover a positive, inclusive environment where you’ll be free to be yourself. So, join our Global Marketing Data Management team and feel like you’re part of something bigger. About your team The Global Marketing Data Management team provides a range of key services for the GPS (Global Platform Solutions) & ISS (Investment Solutions & Services) Marketing functions. The team are responsible for ensuring that any marketing communications go to the correct audience (as per customer, regulatory and business need). The team are also responsible for ensuring we have the right marketing data available. About your role The candidate will work with campaign teams to define potential target audiences based upon available customer data from Marketo and any other relevant sources. Based upon their knowledge of customer data, the successful candidate will work with campaign teams to optimise their effectiveness through more enhanced / personalised target audience selection. Diligence will be required to ensure that we are allowed to communicate with the specific customers based upon customer interests, preferences, business requirements and regulatory boundaries; this is critical as this role is the guardian of these rules. Key responsibilities include: Taking a campaign brief, identify an optimal target customer audience from the available customer base / data set. Check what we are allowed to send to the respective audience based upon pre-set conditions. Ensure the appropriate customer audience is available for marketing communications through relevant systems and tools. About you Essential Skills Required: Strong analytical skills and very numerate. Experienced and competent at data handling. Understanding of marketing practices and marketing campaigns delivery. Experience / knowledge of marketing campaign delivery tools e.g. Marketo. Attention and care to detail and a passion for data management. Good Microsoft office skills – Excel, PowerPoint, Word. Self-motivated, a proactive approach with an analytical, enquiring mind and willingness to learn. Timeliness and high productivity while working under pressure to meet deadlines. Desired Skills: Knowledge of asset management / financial services sector. Experience / knowledge of other tools used by Fidelity International e.g. Power BI. Able to write / understand SAS or SQL code. Ability to analyse a request and produce innovative solutions. Feel rewarded For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
Posted 1 month ago
7.0 years
2 - 4 Lacs
Noida
On-site
We are seeking a hands-on Senior Field Marketing Manager to lead the development and execution of integrated marketing activities to meet sales growth and customer retention targets. The role also oversees the creation and delivery of campaigns across multiple channels and manages the India marketing budget. This role is ideal for a digitally savvy experienced marketer, who enjoys teamworking, managing details, coordinating campaigns, and executing online tactics. Will have to work closely with regional sales and marketing teams, and receive strategic guidance from the global Go-to-Market leadership team to ensure alignment and success. About You – Experience, Education, Skills, and Accomplishments Bachelor's degree or equivalent, preferably in Marketing, Communications, or related field. 7 years of relevant experience in field marketing, digital marketing, or marketing operations. Experience of planning and executing marketing campaigns to drive business growth. Strong organizational and communication skills; ability to coordinate across teams. Good English communication skills. It would be great if you also had… Experience in managing major regional events. Familiarity with marketing automation tools (e.g., Eloqua, Marketo) and CRM systems (e.g., Salesforce) preferred. Experience working with a CMS (e.g., WordPress, Drupal, Sitecore) and basic HTML/CSS is a plus. What Will You Be Doing in This Role? Leads the development and execution of integrated marketing activities, aligning with sales goals and global initiatives. Leads creation and delivery of multi-channel campaigns across email, social, digital, webinars, and events. Collaborates with sales leadership and global marketing to ensure that marketing plans support revenue growth and customer retention. Manages the marketing budget, ensuring maximum ROI on campaigns and events. Provides direct ownership of in-market activities, including campaign localization and execution for the sales organization. Regularly reports on campaign performance, sharing insights and recommendations. Drives innovation in marketing efforts by testing new channels, communication methods, and technologies. Solutions you will be promoting At Clarivate, we provide intellectual property data, software and expertise to help companies drive innovation, law firms achieve practice excellence, and organizations worldwide effectively manage and protect critical IP assets. Our solutions aim to transform the way organizations create, manage and protect intellectual property across the globe. About the Team This role is part of the APAC Field & Demand Marketing team, a dynamic group of eight talented marketers based across the Asia-Pacific region. The team reports to the APAC Marketing Director and plays a key role in driving regional campaigns, event execution, and field engagement to support business growth. You will also be connected to our broader global marketing organization, which includes seasoned experts across product marketing, demand generation, event management, marketing analytics, and operations. Together, we work collaboratively to deliver impactful, data-driven marketing strategies that support our global business goals. Benefits Competitive compensation, based on experience. Includes performance-based incentives. Flexible Work Setup: Hybrid-friendly working style, with a focus on outcome, not just hours. International Collaboration: Work closely with global marketing, sales, solution consultant and product teams across APAC, EMEA, and North America. Learning & Growth: Exposure to strategic marketing planning and opportunities to grow into regional or digital leadership roles. Supportive Team Culture: Work in a collaborative, inclusive environment with mentoring and cross-functional engagement. Meaningful Work: Help position innovative IP solutions that make an impact in research, technology, and business worldwide. Hours of Work 40-hours per week, permanent full-time position At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Posted 1 month ago
18.0 years
0 Lacs
Noida
On-site
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Opportunity Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html ) is a USD 5B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo and Adobe Journey Optimizer B2B, within Adobe DX are the world’s largest marketing automation platform, providing solutions that lets enterprises attract, segment and nurture customers — from discovery to biggest fan. It lets enterprises do effective engagement through various surfaces and touchpoints. We are seeking a dedicated and visionary Director of Engineering to lead and encourage our versatile engineering organization. Seeking a leader skilled in both technical expertise and effective communication, with strong leadership abilities, motivation skills, and a strategic, forward-thinking approach. The ideal candidate will be instrumental in shaping our technology roadmap, driving technical excellence, and fostering a culture of continuous learning, innovation and high performance. You will lead a dynamic team of engineers, engineering managers, and architects, overseeing the development and delivery of large-scale applications, microservices, and innovative AI/GenAI solutions that push the boundaries of what's possible. Key Responsibilities Define and champion the technical vision and strategy aligned with the company's overall business objectives Provide proactive thought leadership, identifying emerging technologies, market trends, and exciting opportunities (e.g., advanced AI/GenAI applications) Cultivate an environment of ownership, innovation, challenge the status quo and open up the boundaries in every aspect of development Drive architectural decisions for large-scale, complex applications and services, ensuring scalability, reliability, maintainability, security, and performance Drive the end-to-end development and operations of system comprising hundreds of microservices and distributed systems Lead the successful delivery of multiple concurrent projects, ensuring high quality, technical integrity, and timely delivery Demonstrate strong understanding of business to translate technical decisions into clear business and customer impact Maintain deep practical understanding of modern software development methodologies, microservices architectures, cloud-native principles, and data engineering Lead teams to deliver AI-powered features for customers and leverage AI for internal team productivity Provide expert guidance and hands-on mentorship on complex technical challenges Lead, mentor, and inspire a diverse team of engineers, managers, and architects, fostering a culture of high performance, accountability and collaboration Develop and implement strategies for talent acquisition, retention, and professional growth within engineering Cultivate strong relationships with partners such as Product Management, Sales, Marketing, and Customer Success Collaborate effectively with multi-functional leaders to translate business requirements into technical solutions and deliver on shared goals Communicate complex technical concepts and strategies clearly and concisely to both technical and non-technical audiences, influencing decisions and building consensus Act as a primary liaison for technical matters, representing the engineering organization internally and externally What you need to succeed Passion and love of what you do! 18+ years of experience working in software development and engineering leadership roles, with a proven track record of delivering multiple complex, high-impact projects Exceptional understanding of the full software development lifecycle, from concept to deployment and operations Deep knowledge of system design, data structures, algorithms, and software engineering methodologies Deep experiences with microservices architectures, distributed systems, and cloud platforms (AWS, Azure, GCP) Possess strong understanding of Artificial Intelligence (AI), particularly Generative AI (GenAI) and Agents Proven experience in leading teams to deliver AI-powered features for customers and using AI for internal team productivity will be an added advantage Proficiency in modern programming languages and frameworks relevant to large-scale web/backend development and AI (e.g., Java, React, Python) Outstanding communication, interpersonal, and presentation skills. Ability to articulate complex technical ideas clearly and persuasively Strong leadership presence with the ability to inspire, motivate, and empower large teams Proven ability to manage and influence stakeholders at all levels of the organization Exceptional problem-solving skills and a pragmatic approach to technical challenges Thrive in a fast-paced, evolving environment, capable of quickly changing directions and learning new technologies and domains Ambitious and not afraid to tackle unknowns, demonstrates a strong bias to action Proactive, self-starter with a strong sense of ownership and urgency Demonstrated ability to drive innovation and lead change Bachelor's or Master's degree or equivalent experience in Computer Science, Engineering, or a related technical field. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Posted 1 month ago
2.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Job Description Business: Piramal Pharma Solutions Department: Strategic Marketing Location: Kurla, Mumbai Travel: Medium JOB OVERVIEW: The Data Analytics and Insights Manager will play a pivotal role in driving data-driven decision-making by utilizing advanced analytics, artificial intelligence (AI), and machine learning techniques. This role will focus on leveraging technology to automate data extraction, generate actionable insights, and provide predictive analytics that will support business growth,. The ideal candidate will be responsible for leveraging technology to automate data integration from diverse sources, mining data to identify key trends, and delivering strategic insights that drive the optimization of marketing and sales strategies. KEY STAKEHOLDERS: INTERNAL Senior Sales Leadership, Marketing Team and Commercial Teams KEY STAKEHOLDERS: EXTERNAL : External Data Providers, Market Research agencies REPORTING STRUCTURE: Reports to Head Strategic Marketing Essential Qualification Bachelor’s degree in Data Science, Business Analytics, Marketing, or related fields. Additional certifications in AI, machine learning, or data analytics platforms preferred. RELEVANT EXPERIENCE: Minimum of 2+ years in data analytics, business intelligence, or related fields. Proficiency in predictive analytics, machine learning, and data science techniques. Experience with Salesforce, CRM systems, and data extraction technologies. Familiarity with the Pharma domain is an advantage. Knowledge of Marketo is a plus. Key Roles/Responsibilities Key Roles/Responsibilities Data Extraction & Automation: Use advanced data extraction techniques, including automation tools and web scraping, to gather critical data on market trends, Drive automation initiatives to streamline data collection processes and increase efficiency Predictive Analytics & Insights Generation: Leverage machine learning and AI-driven algorithms to analyze historical and current data to predict future trends and sales opportunities. Provide actionable insights to enhance lead generation, conversion rates, and overall business performance. Competitor & Market Trend Analysis: Conduct ongoing competitor analysis using automated tools to extract competitive intelligence. Generate market trend insights, helping the business to stay competitive and refine its strategy in response to external changes. Salesforce Data Analytics: Utilize Salesforce data and other integrated platforms to perform deep data analysis, track sales performance, and generate insights that drive sales team effectiveness. Automate data flow and reporting processes within Salesforce to ensure real-time, actionable insights. Collaboration with Sales and Marketing Teams: Work closely with the Inside Sales and Marketing teams to identify key performance indicators (KPIs) and analytics that support lead generation, sales optimization, and marketing strategies. Provide data-driven recommendations to drive decision-making and improve marketing campaigns. Advanced Reporting & Visualization Design and implement interactive dashboards and reports using tools like Power BI, Tableau, or Qlik. Create and deliver professional PowerPoint presentations summarizing key findings and actionable recommendations . Support Inside Sales Efforts: Use data insights to optimize inside sales strategies, ensuring that the sales team has access to high-quality leads and relevant market data. Conduct segmentation analysis, targeting, and scoring to improve sales efficiency. Key Competencies Advanced Data Analytics Skills: Strong background in data analytics, predictive modeling, and machine learning. Ability to apply statistical and algorithmic methods to analyze and predict trends. Technical Proficiency: Expertise in data extraction, automation, AI, and machine learning platforms. Proficiency in tools such as Python, R, SQL, and cloud platforms for large-scale data processing and analysis. Salesforce Experience: Proficiency in analyzing and leveraging Salesforce data to extract business insights, enhance lead generation, and optimize sales processes. Automation & Web Scraping: Expertise in using automation tools and web scraping techniques to collect data from external sources and industry reports. Business Acumen & Insight Generation: Strong ability to translate data insights into actionable business strategies, particularly to optimize sales, marketing, and competitive positioning Qualifications ESSENTIAL QUALIFICATION: Bachelor’s degree in Data Science, Business Analytics, Marketing, or related fields. Additional certifications in AI, machine learning, or data analytics platforms preferred. About Us In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices. Equal employment opportunity Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics. We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice. About The Team Piramal Pharma Solutions (PPS) is a Contract Development and Manufacturing Organization (CDMO) offering end-to-end development and manufacturing solutions across the drug life cycle. We serve our customers through a globally integrated network of facilities in North America, Europe, and Asia. This enables us to offer a comprehensive range of services including drug discovery solutions, process & pharmaceutical development services, clinical trial supplies, commercial supply of APIs, and finished dosage forms. We also offer specialized services such as the development and manufacture of highly potent APIs, antibody-drug conjugations, sterile fill/finish, peptide products & services, and potent solid oral drug products. PPS also offers development and manufacturing services for biologics including vaccines, gene therapies, and monoclonal antibodies, made possible through Piramal Pharma Limited’s investment in Yapan Bio Private Limited. Our track record as a trusted service provider with experience across varied technologies makes us a partner of choice for innovators and generic companies worldwide. Show more Show less
Posted 1 month ago
3.0 - 5.0 years
4 - 9 Lacs
Hyderabad
Work from Office
3+ years of experience in inside sales, B2B sales, SaaS, or enterprise solutions. Marketing Campaigns Lead Conversion Collaboration with Sales Performance Tracking & CRM Market Research Qualification - MBA in marketing
Posted 1 month ago
6.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
About Perfios Perfios, a global B2B SaaS fintech founded in 2008, serves the Banking, Financial Services and Insurance industry in 18 countries. It empowers over 100 Financial Institutions with pioneering software platforms and products that facilitate faster decision-making and processing a high volume of transactions. With headquarters in Bangalore and offices worldwide, Perfios has received significant funding to support its growth and innovation, including $80 million from Teachers’ Venture Growth in March 2024. This brings the total funding raised by Perfios to $435.1 million Acquisitions Perfios acqui-hired Chennai startup Fego.ai in 2023. Fego.ai empowers financial institutions to gather behavioral financial insights. Prior to this, Perfios acquired Karza Technologies, one of India’s most prominent SaaS-based RegTech start-ups, in line with Perfios’ efforts to strengthen its lending-focused product offerings. Perfios had earlier acquired FintechLabs Technologies, a Noida-based company which provides digital lending software as a service to companies. Perfios broadened its range of services this year by acquiring Clari5 and Credit Nirvana. Clari5, also known as CustomerXPs, specializes in banking financial crime management. Their real-time platform helps banks detect and prevent fraud, with a focus on areas like fraud mitigation, risk management, and anti-money laundering. Credit Nirvana uses AI to drive its debt management and collections platform. It uses predictive analytics to automate the debt collection lifecycle, from early delinquencies to legal recoveries. Key Metrics ● 75 Million bank statements processed annually ● 3 Trillion in loans processed for Banks & Financial Institutions per year ● 1.5 Trillion API requests processed annually ● 200+ Infosec audits per year ● 0 Infosec violations since inception ● 99.9% Uptime with 0 SLA violations Job Title: Manager-Growth Growth Strategy execution You will be responsible for identifying growth levers, designing data-backed experiments, and scaling successful marketing initiatives to drive user acquisition, activation, and retention This is a strategic and hands-on role ideal for someone who can move fast, test often, and scale what works. Own and execute the growth marketing strategy across channels to drive acquisition, engagement, and revenue. Design, run, and analyze experiments (A/B tests, funnel optimization, landing page tests, etc.) to unlock new growth opportunities Build and optimize user funnels from awareness to conversion Collaborate with creatives and content teams to develop high-performing ads and landing pages Launch targeted email/SMS/notification campaigns for retention, reactivation, and lifecycle growth Drive organic growth through content marketing, SEO strategy, and blog/article optimization. Build dashboards and reports to track KPIs and measure impact of growth initiatives Perform cohort, funnel, and behavioral analysis to spot drop-offs and opportunities GTM Strategy: Develop and execute go-to-market (GTM) plans for various regions and market segments (mid-market and large enterprises). This includes which marketing channels and programs to use for driving Demand Generation (Top Funnel Creation). Demand Generation and Marketing Programs: Manage marketing campaigns across different channels (paid digital, events, webinars, social, content marketing, organic etc.) to drive product awareness and adoption, and demand generation (Top Funnel Creation). Use marketing analytics dashboards to review performance and continuously optimize individual marketing campaigns. Qualifications: •Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred. •Experience: 6-12 years in product marketing, preferably in tech, SaaS, or financial services. Skills : •Strong understanding of marketing principles, product positioning, and storytelling. •Experience with tools like CRM software (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics). •Exceptional writing, presentation, and communication skills. •Ability to manage multiple projects and collaborate across teams. •Analytical mindset with experience in using data to drive decisions. Preferred Attributes: •Background in B2B marketing, especially SaaS or FinTech. •Familiarity with customer journey mapping and PLG (Product-Led Growth) strategies. •Proven ability to thrive in a fast-paced, dynamic environment. •Passion for solving customer pain points with innovative solutions. Career Path: This role provides opportunities to grow into senior positions such as Senior Product Marketing Manager, Director of Product Marketing, or VP of Marketing based on performance and contribution to the organization. Strong understanding of SaaS KPIs and user journeys (trial, freemium, subscription, churn) Proficiency in digital channels (SEO, SEM, LinkedIn, retargeting) and analytics platforms Manage the vendors for SEO outsourcing. Show more Show less
Posted 1 month ago
18.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Opportunity Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html ) is a USD 5B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo and Adobe Journey Optimizer B2B, within Adobe DX are the world’s largest marketing automation platform, providing solutions that lets enterprises attract, segment and nurture customers — from discovery to biggest fan. It lets enterprises do effective engagement through various surfaces and touchpoints. We are seeking a dedicated and visionary Director of Engineering to lead and encourage our versatile engineering organization. Seeking a leader skilled in both technical expertise and effective communication, with strong leadership abilities, motivation skills, and a strategic, forward-thinking approach. The ideal candidate will be instrumental in shaping our technology roadmap, driving technical excellence, and fostering a culture of continuous learning, innovation and high performance. You will lead a dynamic team of engineers, engineering managers, and architects, overseeing the development and delivery of large-scale applications, microservices, and innovative AI/GenAI solutions that push the boundaries of what's possible. Key Responsibilities Define and champion the technical vision and strategy aligned with the company's overall business objectives Provide proactive thought leadership, identifying emerging technologies, market trends, and exciting opportunities (e.g., advanced AI/GenAI applications) Cultivate an environment of ownership, innovation, challenge the status quo and open up the boundaries in every aspect of development Drive architectural decisions for large-scale, complex applications and services, ensuring scalability, reliability, maintainability, security, and performance Drive the end-to-end development and operations of system comprising hundreds of microservices and distributed systems Lead the successful delivery of multiple concurrent projects, ensuring high quality, technical integrity, and timely delivery Demonstrate strong understanding of business to translate technical decisions into clear business and customer impact Maintain deep practical understanding of modern software development methodologies, microservices architectures, cloud-native principles, and data engineering Lead teams to deliver AI-powered features for customers and leverage AI for internal team productivity Provide expert guidance and hands-on mentorship on complex technical challenges Lead, mentor, and inspire a diverse team of engineers, managers, and architects, fostering a culture of high performance, accountability and collaboration Develop and implement strategies for talent acquisition, retention, and professional growth within engineering Cultivate strong relationships with partners such as Product Management, Sales, Marketing, and Customer Success Collaborate effectively with multi-functional leaders to translate business requirements into technical solutions and deliver on shared goals Communicate complex technical concepts and strategies clearly and concisely to both technical and non-technical audiences, influencing decisions and building consensus Act as a primary liaison for technical matters, representing the engineering organization internally and externally What You Need To Succeed Passion and love of what you do! 18+ years of experience working in software development and engineering leadership roles, with a proven track record of delivering multiple complex, high-impact projects Exceptional understanding of the full software development lifecycle, from concept to deployment and operations Deep knowledge of system design, data structures, algorithms, and software engineering methodologies Deep experiences with microservices architectures, distributed systems, and cloud platforms (AWS, Azure, GCP) Possess strong understanding of Artificial Intelligence (AI), particularly Generative AI (GenAI) and Agents Proven experience in leading teams to deliver AI-powered features for customers and using AI for internal team productivity will be an added advantage Proficiency in modern programming languages and frameworks relevant to large-scale web/backend development and AI (e.g., Java, React, Python) Outstanding communication, interpersonal, and presentation skills. Ability to articulate complex technical ideas clearly and persuasively Strong leadership presence with the ability to inspire, motivate, and empower large teams Proven ability to manage and influence stakeholders at all levels of the organization Exceptional problem-solving skills and a pragmatic approach to technical challenges Thrive in a fast-paced, evolving environment, capable of quickly changing directions and learning new technologies and domains Ambitious and not afraid to tackle unknowns, demonstrates a strong bias to action Proactive, self-starter with a strong sense of ownership and urgency Demonstrated ability to drive innovation and lead change Bachelor's or Master's degree or equivalent experience in Computer Science, Engineering, or a related technical field. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. Show more Show less
Posted 1 month ago
0.0 years
0 Lacs
Bengaluru, Karnataka
On-site
- 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Amazon.in Large Appliances team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities: Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Posted 1 month ago
7.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
We are seeking a hands-on Senior Field Marketing Manager to lead the development and execution of integrated marketing activities to meet sales growth and customer retention targets. The role also oversees the creation and delivery of campaigns across multiple channels and manages the India marketing budget. This role is ideal for a digitally savvy experienced marketer, who enjoys teamworking, managing details, coordinating campaigns, and executing online tactics. Will have to work closely with regional sales and marketing teams, and receive strategic guidance from the global Go-to-Market leadership team to ensure alignment and success. About You – Experience, Education, Skills, And Accomplishments Bachelor's degree or equivalent, preferably in Marketing, Communications, or related field. 7 years of relevant experience in field marketing, digital marketing, or marketing operations. Experience of planning and executing marketing campaigns to drive business growth. Strong organizational and communication skills; ability to coordinate across teams. Good English communication skills. It would be great if you also had… Experience in managing major regional events. Familiarity with marketing automation tools (e.g., Eloqua, Marketo) and CRM systems (e.g., Salesforce) preferred. Experience working with a CMS (e.g., WordPress, Drupal, Sitecore) and basic HTML/CSS is a plus. What Will You Be Doing in This Role? Leads the development and execution of integrated marketing activities, aligning with sales goals and global initiatives. Leads creation and delivery of multi-channel campaigns across email, social, digital, webinars, and events. Collaborates with sales leadership and global marketing to ensure that marketing plans support revenue growth and customer retention. Manages the marketing budget, ensuring maximum ROI on campaigns and events. Provides direct ownership of in-market activities, including campaign localization and execution for the sales organization. Regularly reports on campaign performance, sharing insights and recommendations. Drives innovation in marketing efforts by testing new channels, communication methods, and technologies. Solutions you will be promoting At Clarivate, we provide intellectual property data, software and expertise to help companies drive innovation, law firms achieve practice excellence, and organizations worldwide effectively manage and protect critical IP assets. Our solutions aim to transform the way organizations create, manage and protect intellectual property across the globe. About The Team This role is part of the APAC Field & Demand Marketing team, a dynamic group of eight talented marketers based across the Asia-Pacific region. The team reports to the APAC Marketing Director and plays a key role in driving regional campaigns, event execution, and field engagement to support business growth. You will also be connected to our broader global marketing organization, which includes seasoned experts across product marketing, demand generation, event management, marketing analytics, and operations. Together, we work collaboratively to deliver impactful, data-driven marketing strategies that support our global business goals. Benefits Competitive compensation, based on experience. Includes performance-based incentives. Flexible Work Setup: Hybrid-friendly working style, with a focus on outcome, not just hours. International Collaboration: Work closely with global marketing, sales, solution consultant and product teams across APAC, EMEA, and North America. Learning & Growth: Exposure to strategic marketing planning and opportunities to grow into regional or digital leadership roles. Supportive Team Culture: Work in a collaborative, inclusive environment with mentoring and cross-functional engagement. Meaningful Work: Help position innovative IP solutions that make an impact in research, technology, and business worldwide. Hours of Work 40-hours per week, permanent full-time position At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations. Show more Show less
Posted 1 month ago
5.0 - 10.0 years
9 - 19 Lacs
Bengaluru
Hybrid
Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Adobe Experience Manager (AEM) UI Development Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary: As an Application Lead for Custom Software Engineering, you will be responsible for leading the effort to design, build, and configure applications using Adobe Experience Manager (AEM) UI Development. Your typical day will involve collaborating with cross-functional teams, developing and implementing AEM UI components, and ensuring the quality of the application. Roles & Responsibilities: - Lead the effort to design, build, and configure applications using Adobe Experience Manager (AEM) UI Development. - Collaborate with cross-functional teams to develop and implement AEM UI components. - Ensure the quality of the application by conducting thorough testing and debugging. - Provide technical guidance and mentorship to junior developers. - Stay updated with the latest advancements in AEM UI Development and integrate innovative approaches for sustained competitive advantage. Professional & Technical Skills: - Must To Have Skills: Expertise in Adobe Experience Manager (AEM) UI Development. - Good To Have Skills: Experience with other Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Target, and Adobe Campaign. - Strong understanding of web development technologies such as HTML, CSS, JavaScript, and jQuery. - Experience with Java and JSP development. - Experience with Agile development methodologies. - Solid grasp of software development best practices, including code reviews, testing, and debugging.
Posted 1 month ago
4.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. he Web Content Associate is responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada. This role requires following best practices and applies brand governance in all content builds – ensuring a web visitor experience that is likely to achieve page-specific SEO and conversion goals. The web content associate understands the RSM website hierarchy, SEO strategy, taxonomy, and template and applies this knowledge to stakeholder project briefs to deliver high-quality web pages that serve and delight. The associate is the primary team member assigned to the Workfront web edit task request queue, implementing timely changes to site content and coordinating with other members of the content marketing, design and/or digital technology teams to effectively complete change requests. In addition to building and editing web pages for the main rsmus.com and rsmcanada.com domains, the web content associate may serve as secondary content support for other RSM marketing and recruiting websites, as part of a collaborative Communications, Marketing and Growth team. General responsibilities : Uphold RSM brand standards and digital content marketing best practices Collaborate and communicate effectively with global team members to ensure timely project delivery Provide critical thinking about the approach to digital content publishing for an optimal user experience Proactively manage multiple projects and deadlines, with minimal revisions Actively seek out and participate in skills development training, as defined by career development goals -- 15%. Web Publishing Responsibilities Publish or edit web pages on rsmus.com and rsmcanada.com as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives Maintain firm and web brand standards across all page experiences Regularly participate in AEM and other web content training to improve skills Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development Support approved RSM subdomain content authoring (i.e. blogs) as approved by COE leadership Implement authoring fixes for technical SEO optimizations Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains Monitor and implement Workfront web edit request queue tasks -- 60%. Digital Content Experience Responsibilities Work with web content manager and website engineers to solve technical problems and/or recommend new functionality Review site performance reports, as appropriate, to identify improvement opportunities Assist with coordinating sitewide content updates Support web content manager and digital marketing analytics team with AEM reporting and content audits -- 15%. EDUCATION/CERTIFICATIONS Bachelor’s degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience Technical/Soft Skills Demonstrated expertise using enterprise content management systems/web platforms, required (Adobe Experience Manager, preferred) Proficient with digital and content marketing strategy; required Understanding of SEO best practices, preferred Strong awareness of grammar and style (American English, Canadian English) Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc) Experience with work management tools, Workfront preferred Experience 2 - 4 years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization Awareness of buyer journey, preferably in B2B environment Leadership Skills Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html. RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com. Show more Show less
Posted 1 month ago
25.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Company Description At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible. Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves. Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential. Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care. Job Description Primary Function of Position The Marketing Specialist is providing operational excellence foundation to marketing team at Intuitive. This will include structuring the pre-planning, executing and post-event closures with close attention to details. Additionally, it requires a strong understanding and compliance to corporate branding to interpret it for Intuitive and third party collaborations. This role requires a blend of strategic planning, executional excellence, and technical expertise to optimize marketing efforts and enhance customer experience. Essential Job Duties (Specific responsibilities and tasks an individual would be expected to perform in the role. Additional job duties may be determined by functional people manager) Wide experience in managing customer facing and corporate events with a blend of structured pre-planning, event execution and post-event analysis. Capable of managing mobile product demo truck which requires careful planning, logistics management, and customer engagement strategies to ensure a seamless and impactful experience. Proven ability in Project management, budget tracking, resource allocation and stakeholder communication. Able to understand business requirements and strategizing the utilization of marketing automation tools must bridge the gap between marketing goals and technology. Must have strong communication and interpersonal skills to collaborate effectively across teams, engage with stakeholders, and drive marketing success. This is a critical position for the organization. He/she must understand the dynamics of this function and space. Must have experience of working in an international matrix / multicultural environment. He/ She must come with a proven track record of achievements and must have played a pivotal role in creating success. Strategic mindset with hands on approach. Good team player and interpersonal skills. Achievement orientation, Relationship driven, Quality mindset, passionate, energetic, creative thinker, high on Integrity & strong value systems are mandatory traits which the incumbent should exhibit. Events (Intuitive organized and third party)- Plan, coordinate, and execute trade shows, exhibitions, and customer engagement events which includes events organized by Intuitive and third-party conferences where we plan to participate. Develop event marketing strategies, including pre-event promotions, onsite branding, and post-event follow-ups. Collaborate with internal teams and external vendors to ensure successful event execution. Track event performance, analyze ROI and share the dashboard for every event with larger group to align on the next steps. Work with marketing team on yearly plans for compiling the list of Intuitive events and third-party events with budget for every event. Responsible for set up of preparation meetings with event owner and internal/external stakeholders/agencies and proactively reach out to event owner in a continuous way and escalate issues if needed. Closely work with the compliance and finance team to follow contract and payment processes. Manage and optimize marketing automation platforms (e.g., Marketo, Salesforce, or similar) for email campaigns, lead nurturing, and analytics for the events. Marketing promotional material approval and logistics for distribution – Preparing a yearly/quarterly plan for the new marketing assets required by sales team for Product, patient education, etc., in collaboration with marketing team. This will help to allocate the time and resources as per the need. Following the compliance, regulatory and legal processes for initiating and getting the marketing content approved as per the timelines. Capabilities and experience of managing logistics for all the assets on demand from the sales team. Product Demo Mobile Trucks Management Oversee the scheduling, logistics, and maintenance of mobile demo trucks used for customer engagement. Coordinate with sales teams to align demo routes and visits with key business priorities. Track mobile demo performance and customer feedback for continuous improvement. Collaborative working with the agency partners for smooth running and execution of mobile truck events. Safeguard the branding and cleanliness of product and mobile truck as per the standards. Preparing and publishing the quarterly plan for effective utilization and quarterly dashboard of all the events executed, number of demos conducted for each event, etc. Inspirational Leadership Establishes a vision for the future that team members align with and are motivated to act towards. This person helps team members navigate ambiguity and will engage in prioritization with team members. He / She provides others with direct and complete individual guidance. This leader is aware of his/her own strengths and weaknesses and is open about own development areas. He / She is aware of team members' career goals and promotes regular dialogue Be a champion of the Intuitive culture and brand; learning and embodying the company’s individual expectations for success focused on team and individual development. Lead cross-functional teams to deliver high value marketing projects and programs. Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.) Required Skills and Experience (Specific skills, knowledge, and experience that an individual must possess in order to successfully perform in job) 5-8 years of marketing operations experience. Ideal candidate will have Project management, marketing tools and cross function working experience. Experience working with colleagues in graphic design, sales, marketing, and communications. Excellent organizational, communication, negotiation, and multitasking skills. Conceives of and assembles creative and innovative event themes and attractions to enhance event experiences and goals. A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks Strong knowledge of the MS Office product suite Ability to travel 50%. Preferred Skills and Experience (As applicable - Specific skills, knowledge, and experience that are not required to perform the job, but are desirable to have) Working knowledge of UCMPMD for India Healthcare to support compliant go to market Qualifications Bachelor’s degree in Event Management, Hospitality, Marketing, or related field. Additional Information Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws. We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws. Shift: Day Show more Show less
Posted 1 month ago
3.0 years
0 Lacs
Coimbatore, Tamil Nadu, India
On-site
The Opportunity Avantor is looking for a dynamic, forward-thinking, and experienced Growth Marketing Coordinator, who will be responsible for delivering results against some of the most complex business and technology initiatives. This role will be a full-time position based out of IND- Coimbatore. If you are passionate about solving complex challenges and driving innovation – let’s talk! Our organization is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Description The Growth Marketing Coordinator participates in the sales and marketing strategy to execute digital marketing campaigns following analysis and evaluation of various market trends. The role delivers split (A/B) testing and personalization campaigns, driving incremental business value every day by optimizing e-commerce conversion. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and email campaigns. The role is responsible for the execution, maintenance, and measurement of email marketing and nurture campaigns resulting in lead generation, business growth, and customer retention. The individual also helps to maintain contact data and participates in regular data clean-up activities while also maintaining the cleanliness of our automation platform, Marketo and ensuring exceptional deliverability of campaigns. MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance) Help maintain and support effective newsletter strategy through template coding, optimization, data management, etc. Develop and execute short term and long term email automation, campaigns, and programs in collaboration with key marketing staff. Evaluate the effectiveness of current automation programming and make recommendations around the evolution of these programs. Collaborate with the design team to build and create engaging and effective email designs and landing pages. Partner with key marketing stakeholders to assist in developing messaging and strategy in alignment with short and long term growth goals. Monitor and optimize campaigns for maximum performance and conversion rates. Perform A/B split testing and analyze results. Develop deliverability best practice process and maintain/improve email deliverability and domain health Analyze campaign data and make recommendations for future campaigns. Report findings and recommendations monthly in the Department wide Marketing Snapshot. Manage and maintain email lists, segmentation and cohorts, and identify opportunities for future campaigns or automation. Stay up-to-date with email marketing best practices and trends. Utilize and explore competitor research, industry research and relevant reporting. Maintain a deep understanding of brand, audience, and company objectives. Project manage campaigns and programs. Utilize and explore competitor research, industry research and relevant reporting. Report regularly on metrics and insights gained from results along with recommendations to leadership. Create automated reports for stakeholders as needed Execute daily maintenance of deliverability of campaigns and seed lists Create and maintain lead nurturing and customer acquisition email programs to support business growth Support other marketing campaign requests as needed Performs other duties as assigned. QUALIFICATIONS (Education/Training, Experience And Certifications) Bachelors degree in marketing or business related field, or equivalent experience and/or certificates. 3-5 Years of practical experience in an e-marketing role with management of email systems expertise 1-2+ years experience working in cross-functional project teams Experience in customer-facing web site support and problem resolution Experience with Adobe Marketo and Adobe Target Experience using Validity Everest KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently) Ability to demonstrate knowledge and experience in SEO and web content management. Must be able to work in a fast pace environment and handle multiple projects and deadlines. Strong knowledge of CSS / XML / HTML /JavaScript development Basic knowledge of web service protocols (REST, SOAP, etc) Strong e-marketing channel knowledge and best practice Ability to multitask and prioritize in fast-paced environment Must be a demonstrated team player with a “can-do” mentality Demonstrates decision-making and problem-solving abilities specific to Web technologies. Strong analytical skills Strong organizational skills Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload Ability to effectively foster business relationships across teams and develop a good view of how the business operates Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today! EEO Statement We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 3rd Party Non-solicitation Policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation Show more Show less
Posted 1 month ago
5.0 years
0 Lacs
Navi Mumbai, Maharashtra, India
On-site
Job title: Manager – Lead Management & VOC IMEA We are seeking a manager – Lead Management, CRM & VOC to join our customer excellence - marketing & Strategy team in the IMEA region. In this pivotal role, you will manage and execute CRM initiatives, marketing automation processes, and end-to-end service cloud and enquiry management operations. Additionally, you will lead the Voice of the Customer (VOC) program to capture and share customer insights across business units, ensuring these findings help shape future strategies. You will also be instrumental in the future deployment of service cloud and VOC programs across other IMEA countries, aligning with global teams and local SBUs to ensure consistent execution and continuous improvement. This role is critical to Henkel’s digital transformation efforts, where you will oversee B2B platform operations, manage relationships with agencies, and collaborate with cross-functional teams to drive business growth and enhance customer experience across the region. Roles & Responsibilities: Service Cloud & Enquiry Management: Oversee the end-to-end Enquiry Management process, ensuring inquiries are handled efficiently and providing excellent customer service. Manage the Service Cloud system to ensure customer inquiries are tracked, resolved, and fed back into the CRM and VOC systems to improve future experiences. Work with cross-functional teams to ensure smooth integration between CRM, Service Cloud, and other customer experience tools. CRM Strategy & Execution: Develop and execute a comprehensive B2B CRM strategy for India, aligned with business objectives such as lead engagement, customer retention, repeat purchases, and improved funnel velocity. Oversee the B2B CRM campaign calendar, collaborating with internal stakeholders and agencies to ensure efficient and impactful campaign execution. Lead the future deployment of CRM strategies and campaigns across other IMEA countries, ensuring consistency and adapting to regional needs. VOC Program Management: Lead the Voice of the Customer (VOC) program in aliment with global VOC team, gathering customer feedback, analyzing trends, and identifying opportunities for improvement. Conduct VOC sessions with local SBUs in India to share insights and findings, facilitating conversations on customer pain points and expectations. Work with the Global Customer Experience team to ensure alignment of VOC activities across regions, sharing key insights and contributing to broader customer experience strategies. Although the role does not own improvement areas, you will play a key role in facilitating feedback sessions and ensuring actionable insights are shared with relevant teams. Marketing Automation & Campaign Management: Use Marketo and other marketing automation tools to create, execute, and optimize lead nurturing campaigns that drive customer engagement and conversion. Ensure the seamless integration of CRM, automation, and VOC data to drive personalized and effective campaigns across all customer touchpoints. Continuously test and optimize campaigns to improve lead qualification, engagement, and ROI. Operations Management in India: Lead and manage CRM and VOC operations in India, ensuring that all campaigns, processes, and tools are aligned with Henkel’s regional and global standards. Oversee daily operations, ensuring optimal performance of CRM campaigns, lead management, enquiry handling, and VOC initiatives within India. Cross-Functional Collaboration: Align with local SBUs and the Global Customer Experience team to ensure consistent execution of CRM and VOC strategies across regions. Work closely with internal teams (Marketing, Sales, Customer Service, Product Divisions, eCommerce, Tech) and external agencies to ensure seamless campaign execution and alignment on business objectives. Agency and Stakeholder Management: Manage relationships with external agencies, ensuring timely delivery and high-quality execution of CRM campaigns and VOC reporting. Lead cross-functional teams to ensure alignment on objectives, tracking, and performance measurement. Customer Segmentation & Insights: Develop and implement advanced customer segmentation strategies that leverage VOC insights, CRM data, and market trends to create personalized campaigns. Use data-driven insights to continuously refine customer journeys, optimize lead conversion, and improve overall campaign effectiveness. Skill & Qualification: 5+years of experience in digital transformation and customer experience, preferably in the B2B or manufacturing sector. Hands-on experience with Salesforce Service Cloud, enquiry management systems, and CRM platforms. Proficient in marketing automation tools (Marketo, Adobe, Salesforce). Proven ability to lead VOC programs, analyze feedback, and present strategic insights. Strong background in B2B marketing, with experience influencing both tech and business stakeholders. Excellent project management and agency handling capabilities. Demonstrated experience in multi-country roles with adaptability to regional market needs. Strong communication and presentation skills for engagement with senior leadership. Experience leading teams and driving cross-functional marketing programs. Self-motivated with strong multi-tasking, budget management, and timeline adherence. Show more Show less
Posted 1 month ago
0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. If this excites you, then apply below. Role: Sr. Manager/Platform Support Specialist – Strategic Platforms #Experience in building Veeva & Salesforce CRM architecture Description: • Enterprise Platform Expertise - Deep understanding of CRM, CMS, DAMS, MAP, CDP, and consent platforms such as Salesforce, Veeva, AEM, Marketo, Tealium, and OneTrust. • Client-Facing Communication - Strong ability to articulate platform value propositions, lead client discussions, and contribute to commercial engagements. • ITIL & Service Management - Hands-on experience with ITIL-based service management frameworks and tools such as ServiceNow and JIRA. • Leadership & Team Management - Proven experience in leading and scaling global support teams, managing vendor relationships, and ensuring team performance. • Process Design & Optimization - Ability to design scalable workflows, define SLAs, and optimize operations through continuous improvement initiatives. • Automation & GenAI Awareness - Knowledge of GenAI applications and automation tools (e.g., Workato, MuleSoft) to drive efficiency and intelligent support. • Compliance & Regulatory Acumen - Understanding of regulated environments with knowledge of GxP, 21 CFR Part 11, and audit practices. • Training & Enablement Programs - Experience in structuring onboarding, skill enhancement, and certification frameworks for platform support teams. • Analytical & Reporting Skills - Ability to interpret support data, generate performance reports, and provide insights for strategic decisions. • Certifications & Platform Credentials - Salesforce Admin, Veeva certifications (preferred), or equivalent credentials showcasing platform proficiency. Key Responsibilities: • Client Engagement & Value Proposition Design • Collaborate with Sales, Product, and Delivery teams to define and pitch compelling support service offerings in RFP/RFI responses. • Platform Support Strategy & Execution • Define and execute platform support workflows, SLAs, KPIs, and governance models, ensuring smooth transitions and operational excellence. • Support Team Leadership • Lead a cross-functional global support team, fostering collaboration and mentoring team members across onshore/offshore models. • Knowledge Management & SOP Development • Create and maintain detailed SOPs, runbooks, and scalable knowledge management systems for all supported platforms. • Escalation Management • Serve as the SME for platform-related incidents, ensuring timely and effective resolution of escalations through ITIL practices. • Automation & Innovation Enablement • Identify use cases for automation and GenAI-based solutions to enhance support processes, reduce MTTR, and personalize user experiences. • Training & Certification Programs • Design and manage training programs, certification initiatives, and ongoing upskilling for support personnel across platforms. • Tool & Platform Enablement • Manage integrations and operations across CRM, CMS, DAMS, CDP, MAP, and Consent platforms using tools like Salesforce, Veeva, AEM, etc. • Compliance & Regulatory Oversight • Ensure platform support complies with industry standards and regulations such as GxP, 21 CFR Part 11, and company audit requirements. • Performance Metrics & Reporting • Track and report key support metrics (e.g., CSAT, MTTR, ticket volume) to stakeholders, enabling data-driven decisions and risk mitigation. Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics. Show more Show less
Posted 1 month ago
10.0 years
0 Lacs
Pune, Maharashtra, India
On-site
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Description Qualys (QLYS) is a cybersecurity company headquartered in USA. We have an opening for a Marketing Operations Manager to join our Marketing team in Pune, India. Responsibilities Work with marketing leadership to identify the KPIs that are most relevant to driving the business forward; develop the means to report on those KPIs and dashboards in an automated, on-demand fashion Drive data fluency throughout the marketing organization through the creation of standardized metrics, intuitive dashboards, and compelling business insights based on salesforce data. Develop, optimize and maintain dashboards, in Salesforce & Tableau, with a focus on user experience, interactivity, and dynamism Drive marketing database strategy. Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data. Facilitate key monthly/quarterly processes like business reviews and other reports Partner with other teams such as Business Applications, Sales Operations, and Finance in cross functional projects Requirements Total 10+ years’ experience in data engineering, business intelligence, or analytics Complete fluency in Salesforce.com from marketing team perspective and familiarity with common enterprise Martech tools such as Bizible, Marketo, Salesforce etc. Minimum 2 years’ work experience in BI tools such as Tableau or PowerBI High energy self-starter with a passion for data and enjoy working in a fast paced rapidly changing environment. Proactively drive for process improvements to drive our platform forward with a metrics-driven, continuous improvement approach. Show more Show less
Posted 1 month ago
3.0 - 5.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
B2B Growth Marketing Manager ( ABM, Campaigns, Lead Gen or Demand Gen Experience) 📍 Location: Hyderabad, India About Us We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are seeking a B2B Account Manager - Sales & Marketing with a strong background in demand generation, account-based marketing (ABM), and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we would like to hear from you. About You You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies. Key Responsibilities 🔍 Marketing Strategy & Revenue Growth Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth. Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation. Identify upsell and cross-sell opportunities to maximise revenue from existing accounts. Innovate and implement AI-powered marketing solutions to improve efficiency and results. 📊 Sales Enablement & AI-Driven Marketing Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards). Implement AI-driven predictive analytics, automation, and personalisation to enhance marketing effectiveness. Manage and optimise marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing. Analyse intent data and behavioural insights to improve targeting and engagement. 📈 Performance Marketing, SEO & Programmatic Advertising Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns. Oversee SEO strategy, including technical SEO, content optimisation, and link-building initiatives. Drive conversion rate optimisation (CRO) efforts to improve landing page performance. 🧠 Data-Driven Insights & Reporting Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau. Continuously monitor and optimize marketing campaigns based on data-driven insights. Provide strong case studies demonstrating measurable revenue impact from past marketing programs. 💡 Team Leadership & Project Management Hire, mentor, and develop a team of marketers to deliver high-impact campaigns. Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives. Utilise project management tools (Asana, Trello, Monday.com) to track progress and deadlines. 🌐 Market Intelligence & Continuous Learning Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge. Monitor competitor activities and recommend innovative solutions for market differentiation. Continuously experiment and improve strategies for faster, more effective marketing execution. Requirements ✅ Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs. ✅ Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense). ✅ AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency. ✅ Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog). ✅ Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimise performance. ✅ Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills. ✅ Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com). ✅ Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends. Why Join Us? 🚀 Work with top-tier B2B brands and cutting-edge marketing technologies. 📊 Lead innovative, data-driven marketing programs that drive real revenue impact. 🎯 Opportunity to grow, experiment, and continuously improve your marketing skill set. 🌟 Competitive salary with performance-based incentives. 🌍 Be part of a collaborative and forward-thinking marketing team redefining B2B success! Show more Show less
Posted 1 month ago
2.0 - 3.0 years
0 Lacs
Gurugram, Haryana, India
On-site
Department: Marketing Location: Gurgaon - Work from Office Reports to: Head of Marketing Experience: 2-3 years Type: Full-time About Us No code needed. Simple to use. Powerful results. We've built intelligent agent teams that handle your sales, support, and operations without requiring a single line of code. Just tell them what you need, and they get to work—24/7, at a fraction of traditional costs. Our simple interface lets anyone deploy AI agents that understand your industry and adapt to your specific needs. While other founders struggle with complex tools, our customers simply point, click, and watch their business scale 3X while cutting costs by 80%. Stop wrestling with technology. Start growing your business with agent teams that make AI simple, accessible, and actually useful. Role Overview We are seeking a results-driven Assistant Marketing Manager to own and execute our Affiliate and Email Marketing strategy. You will be responsible for expanding our affiliate partner network and managing end-to-end email marketing campaigns to drive qualified leads, nurture prospects, and enhance customer engagement. Key Responsibilities Affiliate Marketing: Develop, manage, and grow the affiliate partner program for SaaS products. Identify, recruit, and onboard new affiliate partners/influencers/bloggers. Track affiliate performance and optimize campaigns for lead generation and conversions. Coordinate with product and sales teams to equip affiliates with relevant content, offers, and updates. Maintain affiliate platform/portal, commission structures, and performance reporting. Email Marketing: Own and manage the email marketing calendar across lifecycle stages (lead gen, nurture, upsell, retention). Design, execute, and analyze targeted B2B email campaigns using tools like HubSpot, Mailchimp, or similar. Create audience segments and tailor messages based on customer personas and behavior. A/B test subject lines, content, CTAs to continuously improve open and click-through rates. Collaborate with content, design, and sales teams to align messaging with overall marketing goals. Requirements 2-3 years of experience in affiliate and/or email marketing in a SaaS, tech, or B2B environment. Proven success in setting up and scaling affiliate programs. Proficiency in email automation platforms (HubSpot, Marketo, Mailchimp, or similar). Strong understanding of lead funnels, segmentation, and campaign analytics. Analytical mindset with experience in tracking KPIs, conversion metrics, and ROI. Excellent written and verbal communication skills. Self-starter, proactive, and detail-oriented with strong project management skills. Preferred Qualifications Familiarity with B2B SaaS marketing and lead generation strategies. Basic understanding of HTML/CSS for email formatting. Experience working with affiliate networks or platforms like Impact, ShareASale, PartnerStack, etc. Certification in email marketing or digital marketing is a plus. What We Offer Competitive salary and performance-based incentives. Opportunity to work with a dynamic and visionary marketing team. Flexible work environment. Health benefits and professional development support. A fast-paced culture that values creativity, growth, and impact. Show more Show less
Posted 1 month ago
5.0 - 7.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Job description: About the role: As Assistant Marketing Manager, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyer’s needs. Demand Generation – Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities. Account-Based Marketing – Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipro’s rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro’s footprint within accounts. Deal Pursuit Marketing – Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions and improve client’s preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits. The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must. ͏Responsibilities: This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head. Your day-to-day work may include one or more of the following. Collaborate with business teams to develop strategic marketing plans. Execute demand generation and account-based marketing covering existing and new accounts. Develop marketing plan, contact list, and contact database for target accounts. Work with agencies and specialized teams to plan and execute marketing activities. Deepen knowledge of industry market, target accounts, and competition. Assess competition’s marketing strategy and activities. Generate, manage, and nurture leads in relation to target business outcomes. Analyze data, gain insights, course correct, and continuously improve results. Team with deal pursuit teams to strategize win strategies and differentiate solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. ͏Experience: 5-7 years’ strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations. ͏ ͏ Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome. Show more Show less
Posted 1 month ago
5.0 - 8.0 years
0 Lacs
India
On-site
About Markovate: At Markovate, we don’t just follow trends—we drive them. We transform businesses through innovative AI and digital solutions that turn vision into reality. Our team harnesses breakthrough technologies to craft bespoke strategies that align seamlessly with our clients' ambitions. From AI consulting and Gen AI development to pioneering AI agents and agentic AI, we empower our partners to lead their industries with forward-thinking precision and unmatched expertise. Role Overview: As a Marketing Manager, you will be responsible for driving measurable growth through data-backed strategies, marketing experimentation, and cross-functional collaboration. You will work closely with product, marketing, sales, and analytics teams to identify high-impact opportunities and scale them across markets. Key Responsibilities: Own the end-to-end growth strategy to accelerate awareness, adoption, and revenue for cutting-edge AI solutions across global markets. Design and implement multi-channel growth frameworks —combining paid media, organic reach, partnerships, referrals, and community-led initiatives to scale user acquisition and engagement. Lead integrated demand generation campaigns across digital and offline channels, aligning with evolving buyer journeys in AI and tech ecosystems. Manage and optimize acquisition funnels across Google, Meta, LinkedIn, and programmatic platforms—focusing on ROI, quality of leads, and velocity through the pipeline. Drive transformational growth initiatives by identifying whitespace opportunities, launching bold experiments, and unlocking new GTM (go-to-market) levers for AI products and services. Collaborate with design, content, and product teams to implement a conversion-first strategy across all marketing assets, web touchpoints, and AI product experiences. Analyze the complete marketing funnel— from impression to conversion to retention —and lead initiatives to remove friction, reduce churn, and improve LTV. Use advanced analytics tools (GA4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog) to extract insights and guide SEO/SEM execution. Continuously improve search visibility and organic performance through technical SEO, structured content strategy, and metadata optimization. Own and evolve all growth KPIs (CAC, MQL to SQL, ROAS, LTV, churn, etc.) and lead regular performance reviews with senior leadership. Implement A/B testing, multivariate experiments , and growth loops to validate ideas, optimize messaging, and identify high-leverage opportunities. Activate emerging growth channels—such as influencer partnerships, developer communities, and product-led growth models —to drive virality and trust. Collaborate cross-functionally with Sales, Product, and Customer Success to ensure marketing efforts are aligned with GTM strategies and business objectives . Build and scale marketing automation flows to support nurturing, retargeting, onboarding, and upselling, using tools like HubSpot, Marketo, or customer data platforms. Serve as a strategic driver of change , bringing a test-and-learn mindset, agile execution, and a future-forward lens to fuel the company’s AI-led growth story. Requirements: 5 - 8 years of proven experience in marketing , with a strong focus on scaling digital campaigns and improving conversion across the funnel. Demonstrated success in B2B marketing, preferably within SaaS or AI/technology-driven environments. Hands-on experience with performance marketing, SEO, marketing automation, and experimentation frameworks. Proficiency in tools such as Google Analytics 4 (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms. Strong analytical skills with a track record of owning KPIs like CAC, LTV, MQL-SQL conversion rates, ROAS, and presenting data-driven insights to stakeholders. Deep understanding of multi-channel marketing strategies, including paid acquisition, lifecycle marketing, and growth loops. Experience collaborating cross-functionally with product, design, sales, and engineering teams to align marketing with business goals. Ability to thrive in fast-paced, evolving environments with a test-and-learn mindset and ownership-driven approach. Excellent communication and storytelling skills, with a strategic eye for both creative and data. Familiarity with product-led growth, influencer marketing, or community building is a plus. Bonus: Experience working in or marketing for an AI or deep-tech company is highly desirable. Show more Show less
Posted 1 month ago
2.0 - 5.0 years
3 - 6 Lacs
Mumbai
Work from Office
Job Description: We are seeking a results-driven IT Software Marketing Specialist to develop and execute marketing strategies that promote our software products and services. The ideal candidate has a strong understanding of B2B technology marketin Provident fund
Posted 1 month ago
5.0 years
0 Lacs
Bangalore Urban, Karnataka, India
On-site
POSITION : Sales Development Representative (SDR) – North America Region EDUCATION : MBA/PG in Management (Full-time) (Undergraduate degree in engineering preferred) LOCATION : Bangalore (Hybrid – 3 days/week in office) About Algonomy Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement, powering digital-first strategies for retailers and brands. With Xen AI at its core, we enable 1:1 omnichannel personalization, customer journey orchestration, and customer analytics, serving over 400 global brands including HP, L’Oréal, Tiffany & Co., McDonald's, Zalora, and Pizza Hut. Our solution portfolio includes the powerful Active Content platform (https://algonomy.com/omnichannel-customer-marketing/active-content/)—a real-time marketing solution enabling automated, personalized content experiences across customer touchpoints. Role Overview As a Sales Development Representative , you will be crucial in driving the sales pipeline for Algonomy’s Active Content solution, focused on the North American market . This role is ideal for professionals who bring strong experience in Martech SaaS sales , especially in Marketing Automation , CRM , or Digital Experience Personalization . This is a Bangalore-based hybrid role. Candidates must be located in Bangalore or willing to relocate , with a mandatory 3 days/week in-office presence. You must also be willing to work North American (US) business hours . Key Responsibilities Understand retail businesses in the North American region, perform need-gap analysis, and align Algonomy’s offerings accordingly. Strategize and execute territory planning alongside Account Directors, using a mix of Account-Based Marketing (ABM), high-touch, and low-touch approaches. Analyze campaign performance across demand generation channels (e.g., Google Ads, LinkedIn) and adjust outreach strategies accordingly. Generate a qualified pipeline for Algonomy's suite of offerings, with emphasis on Active Content , by identifying, qualifying, and engaging prospects in international markets. Conduct high-velocity prospecting: identify decision-makers, uncover key needs ("hot buttons"), assess timelines and fit, and deliver tailored, value-driven outreach. Execute demand generation via outbound and inbound channels—personalized emails, calls, LinkedIn InMails, and more. Collaborate with internal teams to refine messaging, monitor performance, and ensure pipeline health. Work with a leading demand generation stack: 6Sense (intent-based ABM), LinkedIn Sales Navigator , Outreach , SFDC , Marketo , Twilio , and more. Required Experience & Qualifications 3–5 years of experience in an SDR or equivalent business development role, preferably in a B2B SaaS company. Proven experience in selling Martech SaaS solutions. Familiarity with any of the following is highly preferred: Marketing Automation platforms Customer Relationship Management (CRM) tools Digital Experience Personalization technologies Excellent and precise written and oral communication skills (a must!) Strong interpersonal skills and the ability to build rapport with prospects Critical thinker, quick learner, and a collaborative team player A hustler – self-driven, persistent, and results-oriented Comfortable working US time zone hours Must be Bangalore-based or willing to relocate , with availability to work from the office at least 3 days/week Why Join Us? Join a fast-growing global Martech leader solving real-world retail challenges. Work with cutting-edge technology and a world-class client base. Be part of a high-impact team with significant growth and career development opportunities. Thrive in a culture that’s bold, creative, agile, and always learning. Show more Show less
Posted 1 month ago
1.0 - 4.0 years
3 - 6 Lacs
Pune
Work from Office
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.
Posted 1 month ago
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