807 Marketo Jobs - Page 28

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

We are looking for an experienced, senior-level Marketing Automation to drivethe development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment. Key Responsibilities Marketo management, strategy development and execution: Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A/B testing. Integration ownership: Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress). Reporting and insights: Develop and maintain comprehensive performance read- outs and scorecards, providing actionable insights and driving continuous optimization across all programs. Website and chat collaboration: Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth. Data stewardship and hygiene: Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead/Marketo integration to support data enrichment, normalization, and round robin inquiry routing. Stakeholder enablement and training: Develop detailed documentation and deliver ongoing training to internal stakeholders. Global localization support: Support globalization and localization efforts for marketing programs across key regions. End-to-end management of offshore marketing automation support agency: Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution. Requirements 7+ years of hands-on Marketo experience developing and activating marketing automation strategy and roadmaps with measurable success 5+ years of Salesforce experience with proven knowledge of Marketo/SFDC integration configuration Prior experience working in a global B2B environment Strong data-driven mindset with exceptional problem-solving and analytical skills Ability to translate business requirements into technical specs and operational execution Highly autonomous, resourceful self-starter who thrives in a fast-paced, high- growth environment Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail Strong teamwork, interpersonal communication, and stakeholder management skills Excellent written and verbal communication Proven experience in project management, program monitoring, and performance analysis Nice to Have Experience with languages including Python, Velocity, SQL, JSON, and HTML Power BI experience for data visualization and reporting Experience manipulating unstructured data sets and deriving actionable insights RingLead experience for data enrichment, normalization, matching, and routing

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation Years of Experience: 5 to 8 years What would you do? ?Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC?Manage end-to-end Multi Channel campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Minimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts 0

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze) Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management | Level: Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze. Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform. Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze. Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze. Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness. Lead business development efforts and thought leadership in the Braze marketing automation space. Preferred Skills/Optional: Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze. Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting. Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze. Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation. Bring Your Best Skills Forward to Excel in This Role: Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients. Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies. Ability to identify opportunities, develop solutions, and own proposals end-to-end. Proficiency in building and maintaining effective relationships with middle to senior management stakeholders. Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments. Strong ability to learn and understand new tools, solutions, and industry trends. Contribute to offering development by identifying areas of growth for Braze and related Martech solutions. Qualifications Your Experience Counts! Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Good to have 3+ years Workfront/Jira experience Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo. Hands-on experience in data structures, campaign optimization, and strategy enhancement. Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture). Exposure to Martech and Adtech platforms, including data visualization and cloud solutions. Good to Have: Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud. Workfront or Jira experience for workflow and project management. Proficiency in A/B and multivariate testing to refine campaign strategies.

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Digital Marketing Platform Manager Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management | Level: Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years Practice: Customer Sales Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct client's Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a client's Workfront instance has been configured and provide post go live consulting to newly implemented customers. Qualifications Your experience counts! Proven working experience (8+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

GN - SONG - MT - Marketing Automation B2B (Microsoft Dynamics 365 Marketing ) - Consultant The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice:GN SONG Platforms MS Dynamics CRM (Marketing) I Areas of Work: B2B Marketing, Marketing Automation | Level:Consultant | Location: Pune | Years of Exp: 5+ Years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice. The Practice A Brief Sketch The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills.

locationsIndia, Bangalore time typeFull time posted onPosted 2 Days Ago job requisition idJR0035691 Job Title: Senior Web & Digital Experience Manager - Cybersecurity About Skyhigh Security Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the worlds data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company. Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self. We are on these too! Follow us on and Twitter . Role Overview: As the digital front door of a next-gen cybersecurity company, our website is a critical trust, engagement, and lead-generation platform. Were seeking a Senior Web & Digital Experience Manager to own the strategy, management, and optimization of our global corporate website. This is a high-impact role that blends technical expertise, marketing execution, and security-conscious thinking to deliver a fast, secure, and engaging web experience that converts. You will collaborate with product marketing, demand generation, design, and security teams to ensure the site stays fresh, optimized for performance and SEO, and aligned to our messaging in a fast-moving industry About the Role: Website Management & Optimization: Own day-to-day management of the corporate website, ensuring timely content updates, accuracy, and brand alignment. Hands-on management of WordPress, with additional experience using Adobe Experience Manager (AEM) or similar enterprise CMS platforms. Coordinate cross-functional inputs for new page creation, campaign microsites, and messaging updates. SEO Strategy & Technical Health: Conduct ongoing site health and SEO audits using tools like SEMRush, Screaming Frog, and Google Search Console. Implement on-page optimizations (metadata, internal linking, structured data) to improve discoverability and rankings. Ensure the site architecture supports fast load times, mobile optimization, and security best practices. Analytics, Tagging & Reporting: Configure and analyze performance in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track user behavior and key conversion paths. Build and deliver weekly reports covering site traffic, engagement, SEO performance, form submissions, and technical issues. Partner with demand generation to align reporting to campaign KPIs and lead flows. Marketo & Conversion Integration: Maintain Marketo forms and landing pages across the site, ensuring optimal conversion tracking and data hygiene. Collaborate with marketing operations and sales to ensure leads flow correctly through systems. Design & UX Collaboration: Work closely with designers to evolve the website UX and visual design. Translate wireframes and design concepts into fully implemented web experiences. Ensure consistency across global web properties and responsive behavior on all devices. Cybersecurity & Compliance Readiness: Maintain a secure, policy-compliant site experience. Implement cookie banners, data privacy controls, and tracking mechanisms in compliance with GDPR, CCPA, and other relevant frameworks. Understand cybersecurity personas (e.g., CISOs, security architects) and tailor content experience accordingly in partnership with product and content marketing. About You Qualifications: 10+ years of experience in web management, digital marketing, or related roles. Proficiency with WordPress, AEM, or other major CMS platforms, Experienced with advanced Custom Field & Github. Hands-on experience with Marketo, including form embedding and lead tracking. Expert-level understanding of SEO principles and tools SEMRush, Screaming Frog, Ahrefs, etc. Deep familiarity with GA4, Google Tag Manager, and building custom dashboards. Experience optimizing for website performance, mobile responsiveness, and accessibility (WCAG). Deep Knowledge of HTML, CSS, and JavaScript. Experience working in the cybersecurity or enterprise tech industry is strongly preferred. Strong cross-functional collaboration and project management skills. Preferred Tools & Platforms: WordPress, AEM, Marketo SEMRush, Screaming Frog, Ahrefs Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console Hotjar or Crazy Egg for behavioral insights Optimizely, Google Optimize for A/B testing (optional but nice to have) Project management tools (Asana, Jira, or equivalent) Company Benefits and Perks: We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Retirement Plans Medical, Dental and Vision Coverage Paid Time Off Paid Parental Leave Support for Community Involvement We're serious ab out our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Marketing Automation & CRM Management: Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively. Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales. Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns. Data Management & Analysis: Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data. Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation. Provide data-driven insights and recommendations for campaign optimization and performance improvement. Campaign Performance & Reporting: Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI). Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement. Report on key performance trends and provide actionable insights to the marketing team and senior leadership. Process Optimization & Efficiency: Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed. Develop and maintain documentation for marketing processes, systems, and workflows. Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process. Technology & Tool Management: Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance. Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team. Manage relationships with technology vendors and ensure effective use of marketing tools. Essential Skills & Experience Experience 3-5 years of experience in marketing operations, marketing analytics, or a related role. Technical Proficiency: Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce). Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI). Familiarity with lead scoring, segmentation, and campaign attribution models. Basic understanding of HTML, email marketing best practices, and web analytics. Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions. Process-Oriented Ability to design and improve marketing processes for greater efficiency and effectiveness. Communication Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders. Desirable Skills & Experience Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping). Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations. Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

TCS is conducting Face to Face interview for SAP CPI Consultant for Noida Job Role: SAP CPI ConsultantJob Experience: 2 to 13 YearsInterview Location: NoidaInterview Mode: Face to FaceInterview Date: 17th May 2025 Venue: TCS Lucerna Tower Plot A2B, Sector 125, Noida, Uttar Pradesh 201303 What we are looking for: Must Have: Hands on experience in design, development and implementation of integration flows (I-Flow) between S4 on Cloud/”S4 on Premise” with B2B systems, SAAS Cloud Applications( SAP Concur, Successfactors, SalesForce.com, Ariba, Marketo, Vendavo etc ) or Legacy On Premise systems using SAP Cloud Platform integration(also known as CPI/HCI/SCPi), SAP API hub.Hands on experience in design, development and implementation of integration scenarios and flows(I-Flow) between ECC 6.0/”S4 on Premise” with B2B partner systems, SAAS Cloud Applications( SAP Concur, SAP Successfactors, SalesForce.com, Ariba, Marketo, Vendavo, etc. ) or Legacy On Premise systems using SAP PO/PI, BPM for implementation of integration flows.Experience in the configuration of adapters such as JMS, JBDC, SFTP, SOAP, IDOC, Proxy, FTPS, o-data services and web services.Experience with designing and implementing SAP PI/PO ABAP Proxies, Java mapping, xslt and graphical mappingKnowledge of transport management and alert configuration, including the AIF.Knowledge of Github, CI/CD for development of applications in SAP Cloud PlatformExperience in integration with SAP modules such as: HCM, FI, SD, MM, QM, PM, etc.Excellent software development skills in Java, good understanding of JAVA J2EE, Rest and SOAP based web services.Heavy Experience on message mapping techniques like XSLT and XML mapping, etc.Hands on experience writing Groovy Scripts or Java Scripts.Hands on experience configuring SF Adapter, SFTP, REST, and SOAP adapter to exchange messages between sender and receiver.Working experience on integration with Service Now.Ability to read / develop ABAP coding is a plus but not mandatory.Working understanding of security standards including SAML, XACML, MASSL, OATH, WSTrust, OAUTH, OpenID ConnectExperience with various programming/scripting languages (JAVA, Python, JavaScript)Experience with enterprise Data Integration technologies including ETL, SQL, XSLT, XMLAbility to develop repeatable development processes with supporting documentation Good To Have: Worked on Enhancements.Good knowledge on reporting aspects. Qualification: 15 years of full time Education.

TCS is conducting Face to Face interview for SAP CPI Consultant for Kolkata Job Role: SAP CPI ConsultantJob Experience: 2 to 13 YearsInterview Location: KolkataInterview Mode: Face to FaceInterview Date: 17th May 2025 Venue: TCS Gitanjali Park, International Finalcial Hub(CBD), Newtown, Kolkata, Chakpachuria, West Bengal 700156 What we are looking for: Must Have: Hands on experience in design, development and implementation of integration flows (I-Flow) between S4 on Cloud/”S4 on Premise” with B2B systems, SAAS Cloud Applications( SAP Concur, Successfactors, SalesForce.com, Ariba, Marketo, Vendavo etc ) or Legacy On Premise systems using SAP Cloud Platform integration(also known as CPI/HCI/SCPi), SAP API hub.Hands on experience in design, development and implementation of integration scenarios and flows(I-Flow) between ECC 6.0/”S4 on Premise” with B2B partner systems, SAAS Cloud Applications( SAP Concur, SAP Successfactors, SalesForce.com, Ariba, Marketo, Vendavo, etc. ) or Legacy On Premise systems using SAP PO/PI, BPM for implementation of integration flows.Experience in the configuration of adapters such as JMS, JBDC, SFTP, SOAP, IDOC, Proxy, FTPS, o-data services and web services.Experience with designing and implementing SAP PI/PO ABAP Proxies, Java mapping, xslt and graphical mappingKnowledge of transport management and alert configuration, including the AIF.Knowledge of Github, CI/CD for development of applications in SAP Cloud PlatformExperience in integration with SAP modules such as: HCM, FI, SD, MM, QM, PM, etc.Excellent software development skills in Java, good understanding of JAVA J2EE, Rest and SOAP based web services.Heavy Experience on message mapping techniques like XSLT and XML mapping, etc.Hands on experience writing Groovy Scripts or Java Scripts.Hands on experience configuring SF Adapter, SFTP, REST, and SOAP adapter to exchange messages between sender and receiver.Working experience on integration with Service Now.Ability to read / develop ABAP coding is a plus but not mandatory.Working understanding of security standards including SAML, XACML, MASSL, OATH, WSTrust, OAUTH, OpenID ConnectExperience with various programming/scripting languages (JAVA, Python, JavaScript)Experience with enterprise Data Integration technologies including ETL, SQL, XSLT, XMLAbility to develop repeatable development processes with supporting documentation Good To Have: Worked on Enhancements.Good knowledge on reporting aspects. Qualification: 15 years of full time Education.

About usMAVIP Group is a global GTM consulting & execution organization with offices in the USA, UAE,KSA, Kenya, and India, delivering end-to-end solutions across Consulting, Marketing, Media, Events,Creative, Investments, Technology, Research, Sales, and Customer Experience. Our capabilities are built to help ambitious brands raise awareness, acquire customers, expand operations, and leverage platforms and tools for measurable impact. We operate at the intersection of creativity, execution, and strategy - with client success as our north star! About the roleWe’re looking for a sharp, detail-oriented Senior Client Servicing/Marketing Operations Executive with prior experience in an agency setting — preferably within the technology marketing domain. You’ll be the bridge between client expectations and internal execution, responsible for planning, coordinating, and reporting on a wide range of marketing activities including partner/customer events, telemarketing campaigns, content rollouts, and more. Key responsibilitiesServe as the primary point of contact for client projects and campaignsManage timelines, deliverables, and budgets across multiple accountsPlan and coordinate execution of activities like:Partner & customer events (in-person/virtual)Demand generation via telemarketing/emailContent syndication & digital outreachLiaise with internal teams (content, design, ops) and external vendorsCreate detailed project plans, trackers, and reports for clientsMonitor and optimize performance of ongoing marketing programsEnsure client satisfaction through proactive communication and on-time delivery Qualifications3–6 years of experience in a client servicing or campaign operations role at a marketing agencyExposure to B2B tech clients, especially in regional or global campaignsStrong understanding of campaign workflows, event logistics, and demand gen channelsExcellent communication, project management, and multitasking skillsComfortable using tools like Excel, Trello/Asana, HubSpot/Marketo (preferred but not mandatory)Highly organized, detail-oriented, and driven by deadlines Why usFast-growing, impact-driven company with global ambitions.Work with leading global tech brandsDynamic, high-performance culture with plenty of ownershipA culture that values ownership, speed, and transparency.Work directly with the leadership team to shape the future of the company.Flexibility, autonomy, and an opportunity to create long-term impact.

Job Title: Digital Marketing Manager (US, UK, and EMEA regions)Location: Madurai (Hybrid/On-site)Experience: 7–10 Years About TechMangoTechMango is a global IT services company driving digital transformation across various industries. With a strong focus on emerging technologies and client-centric solutions, we deliver value to clients across the US, UK, and EMEA regions. We are now expanding our global marketing team and are looking for an experienced Digital Marketing Manager to lead our international campaigns. Role OverviewWe are seeking a highly skilled Digital Marketing Manager with a strong background in managing and scaling international B2B marketing campaigns, especially in the US, UK, and EMEA regions. The ideal candidate will be responsible for generating high-quality leads, building brand visibility, and driving pipeline growth through data-driven digital strategies. Key Responsibilities:Develop and execute global digital marketing strategies with focus on US, UK, and EMEA markets.Plan and run multi-channel campaigns (SEO, SEM, LinkedIn, Google Ads, Email, Content Marketing, Webinars, etc.).Create region-specific campaigns and landing pages tailored to cultural and market dynamics.Drive targeted lead generation and nurture campaigns for mid to enterprise-level clients.Collaborate with business development teams to align marketing efforts with regional sales goals.Conduct competitor research and market analysis to identify positioning and targeting opportunities.Measure and report performance of digital marketing campaigns and assess against ROI and KPIs.Manage marketing automation platforms (e.g., HubSpot, Marketo, or similar).Build brand awareness through content strategies, case studies, thought leadership, and social media.Coordinate with cross-functional teams including design, content, and development. Required Skills and Experience:7–10 years of experience in digital marketing, with at least 3 years targeting international markets (US/UK/EMEA).Proven expertise in B2B lead generation and performance marketing for SaaS, IT services, or technology sectors.Hands-on experience with global campaign management tools like Google Ads, LinkedIn Campaign Manager, SEMrush, HubSpot, etc.Deep knowledge of SEO/SEM, marketing automation, analytics (GA4, Looker Studio), and CRM platforms.Strong understanding of digital buyer journeys and content funnels across international geographies.Excellent communication skills, both written and verbal, with ability to create compelling copy and content briefs.Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field. Preferred Qualifications:Google Ads and Analytics certifications.Experience working with US/UK/EMEA enterprise clients.Familiarity with regional compliance and privacy laws (e.g., GDPR for EMEA).Experience in ABM (Account-Based Marketing) and retargeting strategies.

About Gravity: Gravity Engineering Services is a Digital Transformation and Product Engineering company based in USA, Europe and India, through cutting-edge IT solutions. Our diverse portfolio includes Generative AI, Commerce Technologies, Cloud management, Business Analytics and Marketing technologies. We are on a mission for Building experiences and influencing change through delivering digital consulting services that drive innovation, efficiency, and growth for businesses globally, with a vision to be the world's most valued technology company, driving innovation, and making a positive impact on the world. Our goal is to achieve unicorn status (valuation of $1 billion) by 2030. Job Title: Email Marketing Associate. Location: Onsite, (Kankarbagh, Patna Job Type: [ Full-time] We are looking for an Email Marketing Associate to develop and execute engaging email campaigns that drive customer engagement and conversions. The ideal candidate will have experience in email marketing tools, A/B testing, and performance analytics . Key Responsibilities: Create, schedule, and optimize email campaigns Segment audiences and personalize email content Analyze campaign performance and suggest improvements Ensure compliance with email marketing best practices and regulations Requirements: 0-3 years of email marketing experience Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) Strong analytical and copywriting skills Regards Keshav Suman Senior Hr Executive (+91) 8969596959

Job Description Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Inside Sales Representative to contribute to the success of our rapidly growing business. In this key role, The Inside Sales Rep will provide support to the India Sales Team. Specifically identify, qualify and penetrate leads to the field. The Inside Sales Rep will use lists and databases from strategic accounts, target campaigns, marketing events and 3 rd party services. As a Inside Sales Rep you will: Out-Bound calling and emailing to penetrate, identify, and clear qualified leads from strategic accounts from lunch & learns, show events, webinars and target campaigns. Schedule web demos, sales appointments for all Regional Sales Managers Modify lead stage in SaleForce.com and Marketo Update weekly tracking of all qualified leads converted to opportunities Drive HIGHSPOT campaigns and Business Development Initiatives with named accounts, long tail accounts and no touch accounts. Work with BDR team and help in sales qualification of leads. Drive the sales motion with field team and support them on SFDC opportunity updates, quote creation and approvals, etc. Drive forecasting function on CLARI. Weekly & quarterly cadence on numbers. We Are Looking For: Demonstrates sales aptitude; assertive, persistent, good listener, self-motivated Excellent customer relation skills Excellent oral and written communication skills Well organized with effective time and activity management skills Ability to manage multiple tasks Goal oriented, able to meet and exceed monthly/yearly goals Knowledgeable in SalesForce.com Systems literacy knowledge in MS office, Excel, Word and Internet Self-confident with the ability to work well in a fast paced environment Able to work independently as well as on a team Why Join Us: We encourage candidates from all backgrounds and identities to apply. We offer a supportive work environment and a competitive Total Rewards package to support you with your overall health and financial well-being. Embark on a challenging, enjoyable, and rewarding career journey with Fortinet. Join us in bringing solutions that make a meaningful and lasting impact to our 660,000+ customers around the globe.

Job Title: Marketing Technologist, Product Owner Experience: 8-12 years Location: Gurugram Position type: Full time Timing: 1pm – 10pm (IST) Overview: We are seeking a skilled Marketing Technology Product Owner to join our dynamic team. This role marketing and technology, requiring a unique blend of expertise in both domains. The ideal candidate will be responsible for owning marketing technology from planning through implementation and ongoing Key Responsibilities: Strategy & Planning: Lead the planning, development, and implementation of marketing technology solutions Define and prioritize the product backlog for marketing area of focus Develop and maintain a strategic roadmap for martech solution areas Monitor industry trends and emerging technologies in the MarTech space Evaluate and recommend new marketing technologies to improve effectiveness and efficiency Technology Management Collaborate with cross-functional teams to identify marketing technology needs and opportunities in area of specialization Gather requirements from stakeholders and translate them into user stories Partner with JLL Dev team or vendors for sprint planning, backlog grooming, and sprint retrospectives as needed Collaborate with development teams (JLL and Vendors) to ensure timely and high-quality feature delivery Manage user roles, permissions, and licenses across the MarTech stack Ensure data integrity and compliance with regulations and company policies Collaborate with JLLT on API integrations and data flows Create and monitor KPIs and usage reports Manage relationships with vendors and technology partners Stay up to date on product roadmaps and be a voice for JLL on ensuring our products continue to develop and evolve Documentation & Training Develop and maintain documentation for marketing technology systems and processes Provide technical guidance and training on MarTech tools to marketing team members Required Skills and Qualifications: Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field 5-10 years of experience in marketing technology roles Strong understanding of marketing principles and strategies Proficiency in marketing automation platforms, CRM systems, creative, and analytics tools Experience with content management systems and digital asset management Knowledge of AI and machine learning applications in marketing Familiarity with data privacy regulations and best practices Excellent analytical and problem-solving skills Strong project management abilities Effective communication skills, both written and verbal Ability to translate technical concepts to non-technical stakeholders Proficient in building out technical user stories for developers Key Competencies: Strategic thinking and ability to align technology solutions with marketing objectives Adaptability and willingness to learn new technologies and methodologies Strong attention to detail and commitment to data accuracy Collaborative mindset and ability to work effectively in cross-functional teams Proactive approach to identifying and solving problems Ability to manage multiple projects and priorities in a fast-paced environment Preferred Qualifications: Master's degree in marketing, Business Administration, or a related technical field Certifications in relevant marketing technologies or methodologies (e.g., Marketo, Salesforce, Agile) Experience with API integrations and basic programming skills Knowledge of marketing attribution models and measurement frameworks This position offers an exciting opportunity to shape the future of our marketing technology landscape and drive innovation in our marketing practices. The successful candidate will play a crucial role in leveraging technology to enhance our marketing capabilities and drive business growth.

Job Summary: We are looking for an experienced and data-driven CRM Manager / Executive to lead our customer relationship management strategies. The CRM Manager will be responsible for managing the CRM system, optimizing customer journeys, executing data-driven campaigns, and improving customer engagement, retention, and lifetime value. Salary : 17,500 to 20,000 Key Responsibilities: Develop and execute CRM strategies to enhance customer engagement, retention, and loyalty Manage the day-to-day operation of the CRM platform (LeadSquared ) Segment the customer database for targeted and personalized marketing campaigns Collaborate with marketing, sales, and customer service to align CRM strategies with business goals Analyze customer data and campaign performance; report key metrics and insights Oversee the automation of customer journeys and lifecycle marketing Drive initiatives to improve customer experience based on behavior and feedback Work with IT or external vendors for CRM system upgrades and integrations Skills and Qualifications: Education & Experience: Bachelor’s degree in Marketing, Business, IT, or a related field (MBA is a plus) 0.6– 1 years of experience in CRM, customer marketing, or data-driven campaign management Hands-on experience with CRM tools like Salesforce, HubSpot, Zoho CRM, or Microsoft Dynamics Technical Skills: Strong analytical skills and experience with data segmentation and reporting tools (Excel, Google Analytics, Power BI) Knowledge of marketing automation platforms (e.g., Mailchimp, Marketo, ActiveCampaign) Familiarity with data protection regulations (GDPR, CCPA, etc.) Soft Skills: Excellent communication, interpersonal, and project management skills Ability to think strategically and execute tactically Customer-centric mindset with an eye for detail Key Performance Indicators (KPIs): Customer lifetime value (CLV) CRM campaign performance (open rate, click-through rate, conversion) Database growth and segmentation accuracy Interested Candidate call or share your CV / resume this number 94983 25088 Job Types: Full-time, Permanent Pay: ₹17,500.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Performance bonus Work Location: In person

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Inside Sales Representative to contribute to the success of our rapidly growing business. In this key role, The Inside Sales Rep will provide support to the India Sales Team. Specifically identify, qualify and penetrate leads to the field. The Inside Sales Rep will use lists and databases from strategic accounts, target campaigns, marketing events and 3 rd party services. As a Inside Sales Rep you will: Out-Bound calling and emailing to penetrate, identify, and clear qualified leads from strategic accounts from lunch & learns, show events, webinars and target campaigns. Schedule web demos, sales appointments for all Regional Sales Managers Modify lead stage in SaleForce.com and Marketo Update weekly tracking of all qualified leads converted to opportunities Drive HIGHSPOT campaigns and Business Development Initiatives with named accounts, long tail accounts and no touch accounts. Work with BDR team and help in sales qualification of leads. Drive the sales motion with field team and support them on SFDC opportunity updates, quote creation and approvals, etc. Drive forecasting function on CLARI. Weekly & quarterly cadence on numbers. We Are Looking For: Demonstrates sales aptitude; assertive, persistent, good listener, self-motivated Excellent customer relation skills Excellent oral and written communication skills Well organized with effective time and activity management skills Ability to manage multiple tasks Goal oriented, able to meet and exceed monthly/yearly goals Knowledgeable in SalesForce.com Systems literacy knowledge in MS office, Excel, Word and Internet Self-confident with the ability to work well in a fast paced environment Able to work independently as well as on a team Why Join Us: We encourage candidates from all backgrounds and identities to apply. We offer a supportive work environment and a competitive Total Rewards package to support you with your overall health and financial well-being. Embark on a challenging, enjoyable, and rewarding career journey with Fortinet. Join us in bringing solutions that make a meaningful and lasting impact to our 660,000+ customers around the globe.

- 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Amazon.in Home Entertainment team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities: Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Profile - Marketo Automation EngineerExp- 3+ YearsLocation- Noida Work Mode- Hybrid JOB PURPOSEWe are looking for a Marketing Automation Specialist to join our team. This is an exciting opportunity to work in a dynamic environment, managing end-to-end marketing automation initiatives that drive customer engagement and business growth.You will be responsible for designing, developing, and optimizing multi-channel marketing campaigns while ensuring seamless integration with digital marketing platforms. A problem-solver at heart, you will work closely with cross-functional teams to execute data-driven marketing strategies. You should be comfortable handling both technical implementation and campaign strategy, with a strong focus on automation, analytics, and continuous optimization.JOB RESPONSIBILITIESCollaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives.Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives.Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences.Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed.Monitor, analyze, and optimize marketing automation programs using data-driven insights.Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency.ESSENTIAL SKILLSHands-on experience with Marketo campaign execution and other marketing automation platforms.Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement.Knowledge and hands-on experience with programming and scripting languages, web services, and web development.Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows.Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs.Excellent communication skills to collaborate with both technical and non-technical stakeholders.DESIRABLE SKILLSExperience working with CRM systems (Marketo preferred) and marketing analytics tools.Familiarity with A/B testing, lead scoring models, and personalization strategies.Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.REQUIRED EXPERIENCE2+ years of experience in marketing automation, digital marketing, or related fields.Proven experience managing end-to-end campaign execution, from design to deployment.3+ years of experience years of hands on coding emails (HTML/CSS)Background API integrations and automation scripting, is a plus.Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. Job Description Lead - Integrated Marketing (Virtual Events) Are you passionate about creating seamless, high-impact virtual events? Do you thrive in a fast-paced, dynamic environment? Freshworks is looking for a Virtual Events Lead to drive the logistics, execution, and innovation behind our virtual experiences. If you love orchestrating engaging virtual events that captivate audiences, this is the role for you! What you’ll do: Own the virtual event process: Manage the intake of event requests, keep the virtual event calendar current, and ensure seamless communication with stakeholders. Design impactful landing pages: Craft compelling, conversion-optimized event landing pages that grab attention and drive registrations. Set the stage for success: Create dynamic live and simulated virtual events that reflect our brand and enhance audience engagement. Master the tech and logistics: Ensure smooth operations by setting up webinar platforms, running tests, managing registrations, and troubleshooting in real time. Boost event visibility: Partner with our email center of excellence to promote our virtual events through targeted email campaigns and integrated marketing strategies. Deliver an engaging experience: Enable speakers on the platform, moderate Q&A, chat, and interact with attendees through polls and surveys to maximize engagement. Measure, learn & improve: Track performance metrics, analyze attendee engagement, and optimize future events for better results. Success Metrics (KPIs): Registration & attendance growth: Drive higher sign-ups and maximize participation. Audience engagement: Track interaction levels, live participation, and attendee feedback. Operational excellence: Continuously refine processes to enhance event execution efficiency. Qualifications What You Should Bring to the Table: Project management rockstar: You’re a pro at juggling multiple events, keeping stakeholders aligned, and ensuring deadlines are met. Collaboration champion: You thrive in a cross-functional environment, working with marketing, sales, and web teams to make events successful. Tech-savvy builder: Experience with webinar platforms (Zoom, Goldcast), website CMS tools (Contentful), and marketing automation platforms (Marketo, HubSpot, Salesforce). Detail-oriented and precise: You spot and fix issues before they happen, ensuring flawless execution across all event elements. Process innovator: You’re always looking for ways to improve workflows, automate processes, and enhance efficiency. Data-driven decision maker: You use analytics to optimize event performance, track success, and continuously improve audience engagement. Adaptable & agile: You thrive in a fast-moving environment and are comfortable evolving with changing priorities. Additional Information We provide enterprise-grade service software without the complexity, helping to deliver exceptional customer and employee experiences. Join our team to shape the future of virtual events and bring fresh, engaging experiences to life! Ready to make an impact? Apply now and help us revolutionize virtual experiences! At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

The Opportunity:We are seeking a highly skilled and experienced Marketing Automation Expert to join our dynamic marketing team. In this role, you will be responsible for designing, implementing, and managing our marketing automation strategies to drive lead generation, nurture prospects, and enhance customer engagement. If you are passionate about leveraging technology to optimize marketing performance and have a proven trackrecord of success, we want to hear from you!Key Responsibilities:Develop and execute end-to-end marketing automation strategies, including campaign setup, A/B testing, lead scoring, and reporting, primarily using Chatgpt, Clay, Instantly, Apollo etc. Manage and optimize our marketing automation platform, ensuring data integrity, system health, and alignment with business objectives.Design and build automated workflows for lead nurturing, customer onboarding, and re-engagement campaigns.Segment audiences and personalize marketing communications to improve engagement and conversion rates.Collaborate with marketing, sales, and content teams to ensure seamless integration of marketing automation with overall campaigns and strategies.Develop and maintain lead scoring models to identify and prioritize sales-ready leads.Create and manage email marketing campaigns, including template design, list management, and deployment.Monitor, analyze, and report on key marketing automation performance metrics (e.g., email open rates, click-through rates, conversion rates, MQLs, SQLs).Provide insights and recommendations for campaign optimization and future strategy based on data analysis.Stay up-to-date with the latest marketing automation trends, best practices, and emerging technologies.Troubleshoot and resolve any issues related to the marketing automation platform or campaigns.Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.Required Skills and Qualifications:Bachelor's degree in Marketing, Business, IT, or a related field.Hands-on experience in marketing automation, with proven expertise in Email, Linkedin, Cold Outreaching and SEO Marketing Automation PlatformStrong understanding of marketing automation principles, lead nurturing, lead scoring, and email marketing best practices.Proficiency in CRM systems and their integration with marketing automation platforms.Experience with A/B testing and other optimization techniques.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.Excellent project management and organizational skills with the ability to manage multiple projects simultaneously. Strong attention to detail and a commitment to delivering high-quality work. Excellent written and verbal communication skills. Ability to work collaboratively in a team environment and independently.Preferred Qualifications:Certification in [Specify relevant Marketing Automation Platform, e.g., HubSpot Certified, Marketo Certified Expert].Experience with HTML/CSS for email template customization.Familiarity with analytics tools (e.g., Google Analytics).Experience in [Specify your industry, if relevant].

Are you our “TYPE”? Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences. Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com. We are looking for a Marketing Analyst to uncover unique insights that inform and empower data-driven decision-making across various B2B, B2C, and B2B2C marketing initiatives. This role will work directly with the Global Analytics Lead and be responsible for in-depth analysis of marketing data in order to benchmark, optimize, and present findings to stakeholders. You will work closely with marketing leaders and members of the global data, sales, and finance teams to ensure that data is accurate, accessible and effectively used for reporting and strategic planning. Responsibilities Include Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technological and operational expertise necessary to ensure marketing efforts have clear, measurable ROI. Help define critical events and analyze user lifecycles, determining marketings impact on the overall business objectives. Review historical data and trends to forecast outcomes that inform marketing strategies. Work on data initiatives to better understand our audience, content, and product offerings across all platforms and digital marketing channels. Help define and create essential KPIs to track against goals to determine where engagement rates, conversion rates, and sales can improve. Perform cross channel analysis, including paid media, paid search, social, email, events, and webinars to assess performance and identify areas for improvement and optimization. Provide data-driven recommendations to optimize marketing spend and campaign performance. Aide stakeholders with analysis for presentations to communicate marketing outcomes from a strategic and tactical standpoint. Identify common trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention. Enhance existing reporting, suggest the creation of new reporting, and field reporting requests as a translator of the required data sources. Monitor datasets for anomaly identification and be able to work across teams and platforms for quick resolutions. Regularly perform complex analysis for members of the organization. Present interpretation of findings and provide relevant conclusions. Partner with Finance to develop and maintain ROI models that accurately attribute marketing spend to revenue generation, ensuring alignment between marketing investments and business outcomes. Develop and maintain models that track spending against performance, forecasting the financial impact of campaigns and identifying opportunities to optimize cost per acquisition across channels Establish marketing contribution margin analysis, quantifying the direct revenue impact of marketing investments and calculating actual customer acquisition costs inclusive of marketing touchpoints. Help design, analyze, and interpret A/B tests for lifecycle marketing initiatives. Support data governance and standardization efforts. What We Are Looking For 6+ years of hands-on experience across B2B, B2C, and B2B2C marketing environments Expert knowledge of Marketo and Salesforce platforms SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake) Background with data analysis and reporting tools (e.g., Tableau, Looker) Experience with A/B testing and building experiment plans Demonstrated experience with digital marketing channels, including paid media, SEO, SEM, social media, and email marketing In-depth knowledge of CRM data structures and lead tracking, including lead-to-opportunity workflows Experience with marketing automation platforms and customer segmentation tools Understanding of APIs, data migrations, and cloud services Ability to configure foundational requirements in marketing platforms Self-starter with strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment Proven ability to interpret data, identify trends, and provide actionable insights and recommendations Strong communication skills to effectively present data-driven insights to both technical and non-technical stakeholders Commitment to embracing and leveraging AI tools in data analysis, following proper protocols What’s In It For You Extensive development and training offerings. Highly engaged Events Committee to keep work enjoyable. Competitive Medical, Dental, and Vision Coverage to meet all your healthcare needs. Flexible work arrangements and unlimited vacation and sick time. Generous 401k match to save for your future, and so much more! Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

We're looking for a strategic and hands-on marketing leader to scale our enterprise SaaS growth. If you’re a product marketing pro with a strong grasp of demand generation, content, and community building—especially in Retail Media or AdTech—this role is for you. Key Responsibilities Product Marketing: Define messaging, positioning, and lead product launches. Content & Community: Drive thought leadership through blogs, webinars, AMAs, and influencer programs. Demand Generation: Design and execute ROI-driven campaigns to generate leads and support sales. Sales Enablement: Equip teams with sales tools and market insights for better conversions. Market Intelligence: Track competitors and industry trends to inform strategy. Client Engagement: Build client councils and act as a brand evangelist. Team & Strategy: Lead a high-performing team, manage marketing KPIs, and optimize budget. Requirements 10+ years in SaaS marketing leadership (Series B–D stage preferred) Deep expertise in product, content, and performance marketing Strong knowledge of Retail Media/AdTech (preferred) Excellent storytelling, analytical, and leadership skills Proficient in marketing tools like HubSpot, Marketo, and analytics platforms Skills: product marketing,marketing tools,marketo,community building,retail,hubspot,sales enablement,client engagement,analytics platforms,demand generation,market intelligence,content marketing,storytelling,leadership,analytical skills,saas