784 Marketo Jobs - Page 32

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and Responsibilities: 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical and Functional Skills: Bachelors degree in any field 4 to 5 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT]

• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts Required Candidate profile Minimum of 5 years working with Marketo and CRM systems as a Marketo Lead or Architect, with demonstrated experience leading 3+ Marketo implementation projects

Hi , Synergy Technologies is a leader in technology services and consulting. We enable clients across the world to create and execute strategies .We help our clients find the right problems to solve, and to solve these effectively. We bring our expertise and innovation to every project we undertake Position: Business Intelligence Developer Duration : Contract to Full Time Location : Remote Work ( Remote Work ) JD Required qualications include: Business Intelligence Developer Opportunity Our mission is clear: to enhance the safety and well-being of workers across the globe. As a trailblazer in software solutions, we empower businesses and their suppliers with a platform that champions safety, sustainability, and risk management within supply chains. Join our close-knit team of Data Systems and Internal Business Intelligence experts, where you can live out our core values daily and contribute to impactful projects that further the companys vision. About the Role As a Business Intelligence Developer , you will play a critical role in developing impactful business intelligence solutions that empower internal teams with data-driven insights for strategic decision-making. Working closely with business analysts, data engineers, and stakeholders, youll design and build data models, interactive reports, and dashboards to transform complex data into clear, actionable insights. Your efforts will ensure data quality, accuracy, and governance while enhancing accessibility for business users. Key Responsibilities Develop BI Solutions: Design, develop, and implement data models, dashboards, and reports using Power BI to support data-driven initiatives. Data Modeling & Integration: Collaborate with data engineers and analysts to create optimized data models that aggregate data from multiple sources, ensuring scalability and alignment with business needs. Enhance Data Accuracy: Continuously improve data accuracy, standardize key metrics, and refine reporting processes to drive operational efficiency. Ensure Data Governance: Adhere to the companys data governance policies, ensuring that all BI solutions comply with data security standards, especially for sensitive information. Optimize BI Performance: Monitor BI solutions to ensure performance and reliable data access, implementing enhancements as needed. Documentation & User Support: Maintain comprehensive documentation of dashboards, data models, and processes; provide end-user training to maximize tool effectiveness. Adapt and Innovate: Stay informed on BI best practices and emerging technologies to proactively enhance BI capabilities. Qualifications Education: Bachelors Degree in Data Science, Business Analytics, Computer Science, or a rrelated field. Experience: Minimum of 5 years in business intelligence development, including data modeling, reporting, and dashboard creation. Power BI Expertise: Strong experience with Power BI, including advanced DAX calculations, data modeling, and creating visually engaging, actionable dashboards. dbt Labs Cloud IDE: At least 1 year of hands-on experience with dbt Labs Cloud IDE is required. Technical Skills: Proficiency in SQL and modern cloud-based data warehousing concepts, with experience in Snowflake, SQL Server, or Redshift. Cloud and ERP/CRM Proficiency: Familiarity with platforms such as NetSuite, Salesforce, Fivetran, and API integrations; experience with SaaS systems like Zuora Billing, Churn Zero, Marketo, and Qualtrics is a plus. Communication Skills: Ability to translate technical insights into business-friendly language. Preferred Skills Certifications: Power BI, Snowflake, or similar BI tools. Portfolio: Ability to provide redacted samples of Power BI dashboards. SaaS Experience: Background in SaaS organizations is beneficial.

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities

Job Role: Marketing Automation and Web Development Specialist Education: Bachelors degree in computer science, information technology, programming languages, web services, or another related field Skills & experience: (4 to 5 years) Key Responsibilities: Develop, implement, and optimize marketing automation campaigns using platforms like Splash, Marketo, HubSpot, Pardot, etc. Create, design, and deploy campaigns (e.g., newsletters, drip campaigns, events etc.) ensuring optimal performance and deliverability. Build and maintain webpages or email templates, using HTML, CSS, and JavaScript, ensuring they are user-friendly and mobile-optimized. Manage and execute in-person events and webinars, ensuring seamless integration with email marketing and other platforms. Requirements: 4-7 years of hands-on experience with marketing automation platforms. Strong proficiency in HTML, CSS, and JavaScript for website and email template development. Hands-on experience with at least one of the following marketing automation platforms: Splash, Marketo, HubSpot, Pardot, or similar. Solid understanding of email marketing best practices, including creation, deployment, and optimization. Strong analytical skills and ability to generate insights from campaign performance data. Excellent written and verbal communication skills for collaboration. Ability to prioritize multiple projects in a fast-paced environment. * This is a Client Based Work Third party payroll profile (client is MNC ) . * Salary/Package : 4lpa to 9lpa according to your experience and skills . * 5 days working * work from office Company Name:- Constrique Software and Digital Solutions Pvt. Ltd. Job location:- Noida Sector 63 , H Block Please share your CV @9311552182

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. The opportunity We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns. Your Key Responsibilities The candidate must have a strong background in managing projects and adhering to processes and methodical approachShowcase agility and proactivity in working with stakeholders and engage in solution driven conversations Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practicesTactical execution of Marketing Automation campaigns with varying complexities and sizes across channelsOrchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions. Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign executionWorking with Marketo country leads and support them with increased Marketo usage and maturityDatabase management activities such as data clean-up and normalization to improve database quality.Management and coordination of report responses, RSVPs using Marketo or event tool platforms.Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.Support process improvements and educate users on campaign best practices.Standardization and documentation of technical processes using internal systems and Marketo. Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Experience with marketing automation platform preferably in Adobe Marketo Engage.Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.Awareness of Marketo API to co-ordinate between technical teams.Proven strong interpersonal with an analytical mindset and problem-solving capability.Familiarity with Agile planning and Agile project management skills. Must be highly organized and self-motivated with a sense of urgency.Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a relevant professional experienceMin. 8 years of experience in Digital/email marketing Strategic, coordination support role.Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines. Ability to review processes and make suggestions for efficiencies and optimization. Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams. Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.Functional knowledge of AEM will be an added advantage for this role. Familiarity with complex, multi-national organizations is highly preferred. Ability to translate business needs into technical solutions in MA platform.Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analyticsStorytelling and consulting skillsAttention to detailOrganized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.Adobe Marketo Engage Expert Certification is plus Technologies and Tools Marketo or any other Marketing Automation platformWorkflow management tools eg: Azure boards/Zendesk/Workfront etcMicrosoft Office, SharePointknowledge of working with HTML, CSS, and scripting What We Look For Strong team contributorReady to learn and adaptProblem solving skillsStakeholder managementEffective communication and consulting What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Company DescriptionSHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company, delivering cutting-edge solutions in AI, blockchain, and digital transformation. We are one of the very few companies in India providing end to end solutions across Web3 including including AI, Cryptocurrency coins development, Wallet, Crypto Trade Exchange Platforms Developments, Blockchain application developments across various domains and metaverse gaming products. We are looking for a dynamic Digital Marketing Lead to drive our marketing strategies and generate high-quality leads for our B2B services. Role DescriptionWe are seeking an experienced Digital Marketing Lead who can develop and execute comprehensive digital marketing strategies with a strong focus on lead generation through various channels. The ideal candidate will have an in-depth understanding of B2B customer search behaviors and be skilled in optimizing campaigns for an excellent return on investment (ROI). Key ResponsibilitiesDevelop, implement, and optimize a data-driven digital marketing strategy aimed at lead generation for B2B customers.Identify key customer segments and develop tailored marketing campaigns across search engines, social media, email, and other digital channels for each of the verticals we have.Manage SEO/SEM, PPC campaigns, and social media advertising to maximize visibility and engagement.Analyze customer search mechanisms and behavior to continuously improve strategies.Use marketing automation tools to nurture and convert leads.Develop content marketing strategies, including blogs, case studies, and whitepapers, that appeal to B2B audiences.Track and report on KPIs to measure the effectiveness of campaigns and drive continuous improvement.Collaborate with sales and product teams to align marketing strategies with business goals. Qualifications:Proven experience (5+ years) in digital marketing with a focus on B2B lead generation.Strong understanding of SEO, SEM, PPC, and content marketing.Experience with marketing automation tools like HubSpot, Marketo, etc.Data-driven mindset with a focus on analytics and ROI optimization.Ability to develop and execute multi-channel marketing campaigns.Strong project management and organizational skills.Excellent communication and leadership skills.

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. DisciplineBrand & Marketing Role TypeMarketing Automation The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills And Attributes For Success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What We Look For Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. Show more Show less